Growing Audience

The Growing Audience blog features regular postings regarding business strategies, market forces and new technologies that impact the audience development initiatives at media companies. Many of these postings reflect current news headlines as summarized in the Growing Audience e-alert which publishes on Thursdays, others may come from you, the audience. Please feel free to contact me with your interest in creating and posting a blog entry by emailing me at john.murray@naa.org or by phone at 571.366.1030.

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• 12/3 E-Alert: TV Books as Profitable Niche Products; Google Closes Pay Site Loophole; E-Readers Update

  INSIDE THIS EDITION Update on the TV Book Solution: Profitable Niche Products Measurement: Cross-Platform Newspaper Readers or Circulation? Newspapers Report Single Copy Gains for Thanksgiving Day Edition Google Closes Loophole on Free Reading on Pay... Posted Dec 03 2009, 01:48 PM by Beth Lawton with | with 10 comment(s) Filed under: growing audience, circulation, audience, e-editions, digital media, single-copy

• E-alert: NAA Launches New IDEAS Gallery Database of Best Practices

  Inside this Edition: NAA Launches New IDEAS Gallery Database of Best Practices: Evening Post Digital's PalemettoBizzBuzz Online Business Directory Detroit Free Press' Morning Newscast Chicago Tribune Unites Online and Print Audiences Through Web... Posted Jul 30 2009, 03:26 PM by Randy Bennett with | with no comments Filed under: online, audience, local, blogs, mobile, innovation, coupons, database, digital media, online business directory, ideas, applications, newscast

• E-alert: Innovation Highlights from the Poynter McCormick Big Ideas Conference

  Inside this Edition: Highlights from the Poynter McCormick Big Ideas Conference NYT, ProPublica Win Knight News Challenge Award Circulation News : Paid Content: Charging for Online Access Action Figures: Download this Ad and Share the Latest Research... Posted Jul 16 2009, 03:18 PM by Randy Bennett with | with 1 comment(s) Filed under: Paid content, circulation, audience, innovation, digital media