Editor's note: This is the first of a three-part series on digital tools that already have or potentially could have an impact on NIE.
Over the last few years, e-editions have become the primary cog in some NIE programs. These digital versions of newspapers cost less for consumers (subscriptions) as well as newspapers (printing), educators recently told reporter Ann Work of the Times Record News in Wichita Falls, Texas.
Some newspapers are beginning to take their e-editions to the next level.
Maria Ravera, director of audience development at The Sacramento Bee, charted the success of her paper and others during an NAA webinar on April 21 (see PowerPoint presentation here).
She found that papers such as The Orange County (Calif.) Register, the Houston Chronicle, The Denver Post and USA Today all have comprehensive e-edition services.
Papers such as The Atlanta Journal-Constitution have upgraded their NIE programs to include - and sometimes feature - e-editions, while papers such as the Austin American-Statesman, The Huron Daily Tribune in Bad Axe, Mich., and The Boston Globe are focusing on possible benefits (going green and free access to e-editions for paid subscribers and newspaper employees).
With the NIE and newspaper industry landscape changing quickly, The Bee itself is engaged in these and many other digital endeavors.
- By Rashad Mulla, NAA Foundation intern