| The NAA Foundation focuses on Newspaper In Education, newspaper youth content, scholastic journalism and diversity. In this blog, you'll learn about products, programs and resources that emphasize the use of newspapers and other media by young people. You'll also learn about programs and activities that can help news media companies transform their cultures in order to grow business and increase readership and audience.
Online NIE training
NAA Foundation Presents: NIE Management Skills You Need
This one-hour online course is designed to help you understand the basics of maintaining an effective Newspaper In Education department.
The course, developed by Hot Topics for the Foundation, contains five easy-to-navigate chapters:1) Introduction -- developing a mission and a plan for your NIE program, understanding the history of NIE and identifying helpful resources
2) The NIE Professional -- defining your mission, understanding how a newspaper works and being business-savvy
3) Working With Schools -- understanding teachers' needs and choosing NIE curriculum materials4) Soliciting Sponsors/Marketing NIE -- quantifying your sponsorship goals, developing sponsorship proposals, understanding the sales call process and understanding Audit Bureau of Circulations (ABC) regulations
5) Digital NIE -- understanding the relationship between technology and the newspaper industry, understanding the value of electronic editions to NIE and developing a sales plan for electronic editions.
To access this free course, go to the Foundation home page (www.naafoundation.org) and look for the "Online NIE Training" link in the lower left portion of the page, under Digital NIE.
When asked for the password, enter "naa." We hope you will enjoy and learn from this new resource.
Sep 30 2008, 06:32 PM
About Marina Hendricks
Marina Hendricks is manager of the NAA Foundation. She manages Newspaper In Education, youth content and scholastic journalism programs, oversees the development of print and online products, and coordinates the NAA Foundation Web site, www.naafoundation.org. Before joining the Foundation, Marina was a features writer and the teen editor at The Charleston Gazette in West Virginia. She holds a bachelor's degree in journalism from Marshall University.