NAA Digital Edge Blog

IAB's Rothenberg: Song of the Open Newspaper

Beth Lawton — Mon, 08 Feb 2010 15:53:00 GMT

As part of NAA's ongoing PR efforts to promote the vitality and value of newspapers, we have invited industry thought leaders to write op-ed pieces on behalf of newspapers, including Centro CEO Shawn Riegsecker, Martin Agency President Mike Hughes...(read more)

The Year Mobile Revenue Takes Off: Are We There Yet?

Beth Lawton — Fri, 05 Feb 2010 15:20:00 GMT

"Is the day of tiny ads finally here?" That's what The New York Times asked in a recent news analysis , half-joking that we've all been declaring for several years that "this year" - whatever year it was/is - would be the year...(read more)

Social Media: Making Money With It

Beth Lawton — Tue, 02 Feb 2010 15:20:00 GMT

This week is worldwide Social Media Week ! At a Social Media Week event in New York yesterday, Ian Schafer , founder of the interactive marketing agency Deep Focus , said this: [Social media] is forcing governments to listen to their people once again...(read more)

E-Forum Moves to LinkedIn

Beth Lawton — Tue, 02 Feb 2010 14:57:00 GMT

Looking for a way to interact with your fellow colleagues? The previous Newspaper Association of America Federation e-forums have moved to the LinkedIn platform. A new NAA LinkedIn Group has been created for employees of NAA member companies and for select...(read more)

Digital Edge News Update: The iPad, Newspapers and Ads; PRESSTIME Update

Beth Lawton — Fri, 29 Jan 2010 13:59:00 GMT

Editor's Note Beginning Wednesday, Feb. 3, NAA will launch PRESSTIME Update, a weekly electronic newsletter designed to provide members with the information they need to achieve success in today's media environment - from legislative news that...(read more)

Hype Over, Apple iPad Presents Opportunities for Newspapers

Beth Lawton — Thu, 28 Jan 2010 16:42:00 GMT

For all its hype , the Apple iPad will not be the savior of the newspaper and magazine industries. However, it does present some interesting opportunities for publishers. That's the consensus among dozens of technology and media reporters this morning...(read more)

Digital Edge News Update: Apple's Tablet; Newsday's Pay Wall

Beth Lawton — Wed, 27 Jan 2010 14:13:00 GMT

Newsday's Pay Wall: 3 Months Later... Newsday's online pay wall isn't bringing in a lot of new revenue. The New York Observer reported just 35 people are paying $5 per week to access Newsday.com content. However, the goal of the project, according...(read more)

Digital Edge News Update: How Journalists Use Social Networks; Knight Reports on Journalism Contests

Beth Lawton — Mon, 25 Jan 2010 12:46:00 GMT

Survey: How Journalists Use Social Networks In addition to using social media to promote newspaper content, many journalists are conducting some story research through blogs and social networks. A survey of 371 journalists by Cision and George Washington...(read more)

Digital Edge News Update: Reactions to NYT Online Payment Plans; Seattle Times Looks at Attitudes Toward Contextual Ads

Beth Lawton — Fri, 22 Jan 2010 13:55:00 GMT

Reactions to NYTimes.com's Pay Wall Announcement Wednesday morning, New York Times Co. executives announced the newspaper will implement a metered payment system online in January 2011. The newspaper will spend this year figuring out the details,...(read more)

Digital Edge News Update: NYTimes.com Announces Pay Wall Plans; Outsell on Aggregators and Paid Content

Beth Lawton — Wed, 20 Jan 2010 14:08:00 GMT

Update 10:06 a.m. -- New York Times Announces Pay Wall Plans for 2011 The New York Times announced this morning it would be implementing a metered pay wall system on its Web site in 2011. According to the newspaper's press release, the plans "will...(read more)

Snapshot from the Edge: Newspapers Test Google Wave

Beth Lawton — Tue, 19 Jan 2010 19:36:00 GMT

As more newspaper editors get invitations to Google Wave , NAA decided to take a look at how media companies are experimenting with the technology. In a new Digital Edge article released Friday afternoon, Mark Toner wrote: As Google Wave ends its first...(read more)

Digital Edge News Update: Tech Key in Haitian Earthquake Coverage; E&P Resumes Operations

Beth Lawton — Fri, 15 Jan 2010 14:10:00 GMT

Twitter, Texts, Video all Key in Haitian Earthquake Coverage Digital media has been paramount in coverage of the earthquake that devastated Haiti earlier this week. Many newspapers are aggregating Tweets, text messages, mobile devices photos and video...(read more)

ITZBelden Releases Report on Online Paid Content, E-Editions

Beth Lawton — Thu, 14 Jan 2010 16:07:00 GMT

The Financial Times has emerged as one of the most successful newspapers to navigate the transition from a traditional, ad-supported business model to a model incorporating paid content and other diverse revenue streams. "FT.com does not limit access...(read more)

Digital Edge News Update: Paid Online Content Surveys; PolitiFact Texas Launches; Capital Times Update

Beth Lawton — Wed, 13 Jan 2010 14:05:00 GMT

PAID CONTENT ITZ/Belden: Small Percentage of Print Subscribers Paying for Online Content About 2.4 percent of print subscribers are paying for access to online content, according to an ITZ/Belden Interactive survey of 26 U.S. daily newspapers that are...(read more)

mediaXchange: A Digital Media Revenue Ideas Session

Beth Lawton — Mon, 11 Jan 2010 15:04:00 GMT

This year at mediaXchange, we'll kick off the digital media track with ideas session focusing entirely on digital media revenue. Start mediaXchange off on the right foot by opening your mind to new revenue ideas! This session will present at least...(read more)