NAA Digital Edge Blog

PEJ Study Focuses on Mobile, Social Aspects of News; Mobile Audience is Desirable

2010-03-01T16:32:00Z

AP Gateway's Litvack to Speak at NAA's mediaXchange One-quarter of Americans read news on mobile devices. That's just one finding from " Understanding the Participatory News Consumer ," a report released this morning by the Pew Center's Project for Excellence in Journalism. "When asked about their routines for getting news on a typical day, and specifically which news platforms individuals turn to daily, the results are striking. Almost all American adults (99 percent...(read more)

Webinar Series: Web Audience Measurement

2010-02-25T15:15:00Z

This afternoon, the Newspaper Association of America hosted the third webinar in a four-part series on measuring your online audience effectively. Today's webinar was with comScore Chief Research Officer Josh Chasin. Chasin described improvements in comScore's methodology, including its hybrid Media Metrix 360 Methodology and its impact on newspapers. About the Series Lack of standards in measuring Web traffic and audience behavior and discrepancies between panel and server data are inhibiting...(read more)

Site Matters: The Value of Local Newspaper Web Sites

2010-02-24T17:22:00Z

In a world where consumers admit that their opinion of online advertising varies based on the Web site they are visiting at the time of exposure, newspaper sites are seen as the most trustworthy source of ads, according to a just released comScore 2009 survey commissioned by the Newspaper Association of America. Consumers say they trust ads on newspaper Web sites more than those on portals, specialty sites, social networks, local TV or radio sites because newspaper online ads are perceived to be...(read more)

mediaXchange: Amy Webb's Tech Trends

2010-02-22T18:52:00Z

If you think you're up to speed on all tech trends, you may want to think again. Amy Webb , CEO of Webbmedia Group , will give her take on 10 tech trends your newspaper should be paying attention to now at the Newspaper Association of America's mediaXchange conference. mediaXchange is April 11 - 14 in Orlando, Fla. Webb's session is Wednesday morning, April 14 and will give attendees an energetic look at revenue-impacting topics that are sure to become important in the coming years. She...(read more)

mediaXchange Session to Focus on E-Reader Business Models for Newspapers

2010-02-16T20:16:00Z

Update (Feb. 17) : Earlier today, NAA confirmed that Gil Fuchsberg, president of Skiff LLC, will be presenting during the session "E-Readers and E-Revenue. Earlier today, Damon Kiesow posited in a Poynter.org column that Apple's unwillingness to divulge iPad customer information may be a real hurdle for newspaper publishers. Newspapers have always had a ton of useful information about their readers. "Apple's policy would separate them from their most valuable asset," Kiesow...(read more)

What's the (Google) Buzz About?

2010-02-10T20:25:00Z

Yesterday, Google started to roll out Buzz to millions of Google account holders. As one journalist jokingly Buzzed, "Thank god, I needed yet another place to post status updates." Others described it as Google reader for social status updates. Some said it's a competitor to Facebook and Twitter. Google itself describes Buzz as "a new way to share updates, photos, videos and more, and start conversations about the things you find interesting." (See the Official Google Blog...(read more)

IAB's Rothenberg: Song of the Open Newspaper

2010-02-08T15:53:00Z

As part of NAA's ongoing PR efforts to promote the vitality and value of newspapers, we have invited industry thought leaders to write op-ed pieces on behalf of newspapers, including Centro CEO Shawn Riegsecker, Martin Agency President Mike Hughes and Scarborough President Bob Cohen. On Friday, The Huffington Post published a piece by IAB President and CEO Randall Rothenberg. In it, he wrote: Newspapers remain a vital force - and maintain a strong business position - in a place where the Web...(read more)

The Year Mobile Revenue Takes Off: Are We There Yet?

2010-02-05T15:20:00Z

"Is the day of tiny ads finally here?" That's what The New York Times asked in a recent news analysis , half-joking that we've all been declaring for several years that "this year" - whatever year it was/is - would be the year mobile advertising really took off. eMarketer reported in December that mobile coupons usage is going to accelerate. In an update this week, eMarketer reported that younger and more affluent mobile users are most comfortable using mobile coupons...(read more)

Social Media: Making Money With It

2010-02-02T15:20:00Z

This week is worldwide Social Media Week ! At a Social Media Week event in New York yesterday, Ian Schafer , founder of the interactive marketing agency Deep Focus , said this: [Social media] is forcing governments to listen to their people once again, and forcing businesses to remember that they have customers with voices that can make more rational, informed decisions. ... We are undergoing a renaissance of sorts, where ongoing planning and real-time thinking has become more important - more valued...(read more)

E-Forum Moves to LinkedIn

2010-02-02T14:57:00Z

Looking for a way to interact with your fellow colleagues? The previous Newspaper Association of America Federation e-forums have moved to the LinkedIn platform. A new NAA LinkedIn Group has been created for employees of NAA member companies and for select employees of associate member companies. To join the NAA LinkedIn Group and begin participating in the discussions, please visit LinkedIn . You will be asked to sign-in to your existing LinkedIn account, or to create a new account if you do not...(read more)

Digital Edge News Update: The iPad, Newspapers and Ads; PRESSTIME Update

2010-01-29T13:59:00Z

Editor's Note Beginning Wednesday, Feb. 3, NAA will launch PRESSTIME Update, a weekly electronic newsletter designed to provide members with the information they need to achieve success in today's media environment - from legislative news that affects your bottom line to advertising and audience trends. The new publication will be delivered each Wednesday and will combine elements from all of our newsletters - including the Digital Edge, Growing Audience E-Alert and Public Policy News. Subscribers...(read more)

Hype Over, Apple iPad Presents Opportunities for Newspapers

2010-01-28T16:42:00Z

For all its hype , the Apple iPad will not be the savior of the newspaper and magazine industries. However, it does present some interesting opportunities for publishers. That's the consensus among dozens of technology and media reporters this morning following yesterday's debut of the Apple iPad tablet device. The unfortunately named iPad is like a bigger, souped-up iPhone (without the phone or camera). The iPad features a browser (Safari), photos, video, maps, e-mail and a calendar; it...(read more)

Digital Edge News Update: Apple's Tablet; Newsday's Pay Wall

2010-01-27T14:13:00Z

Newsday's Pay Wall: 3 Months Later... Newsday's online pay wall isn't bringing in a lot of new revenue. The New York Observer reported just 35 people are paying $5 per week to access Newsday.com content. However, the goal of the project, according to Newsday, was not to increase revenue or sell online subscriptions. Paid Content reported , "the real emphasis has been on creating additional value for the services Cablevision customers already get and improved engagement with local...(read more)

Digital Edge News Update: How Journalists Use Social Networks; Knight Reports on Journalism Contests

2010-01-25T12:46:00Z

Survey: How Journalists Use Social Networks In addition to using social media to promote newspaper content, many journalists are conducting some story research through blogs and social networks. A survey of 371 journalists by Cision and George Washington University's Don Bates revealed "89 percent said they look to blogs for story research, 65 percent go to social networking sites such as Facebook and LinkedIn, while 52 percent check out what's happening on Twitter and other microblogging...(read more)

Digital Edge News Update: Reactions to NYT Online Payment Plans; Seattle Times Looks at Attitudes Toward Contextual Ads

2010-01-22T13:55:00Z

Reactions to NYTimes.com's Pay Wall Announcement Wednesday morning, New York Times Co. executives announced the newspaper will implement a metered payment system online in January 2011. The newspaper will spend this year figuring out the details, including price. NYTimes.com visitors "will be allowed to view a certain number of articles free each month; to read more, the reader must pay a flat fee for unlimited access. Subscribers to the print newspaper, even those who subscribe only to...(read more)