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Welcome to the Digital Edge Blog!
The Digital Edge Blog focuses on developments, trends, best practices and more in newspaper digital media. The blog launched in 2006 (archives before August 2008 are here).
We look forward to reading your comments and contributions to the Digital Edge Blog. Questions? E-mail Beth Lawton at beth.lawton@naa.org.
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AP Gateway's Litvack to Speak at NAA's mediaXchange One-quarter of Americans read news on mobile devices. That's just one finding from " Understanding the Participatory News Consumer ," a report released this morning by the Pew Center's...
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If you think you're up to speed on all tech trends, you may want to think again. Amy Webb , CEO of Webbmedia Group , will give her take on 10 tech trends your newspaper should be paying attention to now at the Newspaper Association of America's...
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Update (Feb. 17) : Earlier today, NAA confirmed that Gil Fuchsberg, president of Skiff LLC, will be presenting during the session "E-Readers and E-Revenue. Earlier today, Damon Kiesow posited in a Poynter.org column that Apple's unwillingness...
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"Is the day of tiny ads finally here?" That's what The New York Times asked in a recent news analysis , half-joking that we've all been declaring for several years that "this year" - whatever year it was/is - would be the year...
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This week is worldwide Social Media Week ! At a Social Media Week event in New York yesterday, Ian Schafer , founder of the interactive marketing agency Deep Focus , said this: [Social media] is forcing governments to listen to their people once again...
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This year at mediaXchange, we'll kick off the digital media track with ideas session focusing entirely on digital media revenue. Start mediaXchange off on the right foot by opening your mind to new revenue ideas! This session will present at least...
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New York Times: Online Ad Rally May Sidestep Newspapers Even though Web advertising is slowly recovering from the recession, newspaper sites seem to be lagging behind in that recovery, The New York Times reported . "Newspaper sites are the patent...
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As newspaper professionals gather in Las Vegas for the Newspaper Association of America's first annual mediaXchange conference, new data from Nielsen Online indicates that average monthly unique audience figures for newspaper Web sites grew by more...
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The paid content debate is getting harder and harder to keep track of - who has what ideas, what's working, what's not working, etc. As the economy falls, advertising slumps and consumers keep their wallets securely closed, both the number of...
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Today, NAA released a new case study detailing how Scripps newspapers have gained an impressive amount of new revenue through their partnership with Yahoo! A well-designed training-and-sales blitz was the key for Scripps newspaper ad sales reps, whose...
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As newspapers refocus their business models toward multiple platforms, the Newspaper Association of America today announced it would hold the first annual NAA mediaXchange, a new conference for industry professionals to share audience and revenue development strategies that have generated growth in print and online.
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