Join your industry colleagues and NAA experts in the new NAA Community, a tool that allows you and your colleagues the opportunity to share best practices, resources and success stories and to stay on top of the important industry issues that matter to you. Read the NAA Community FAQs to learn more.

Already participating in NAA Community? Sign in now.     |    
Ready to join the Community? Get started today!

Search Community

  in Search  

Twitter Updates New Content!


    This Blog


    Syndication



    Recent Posts


    Digital Edge Blogroll


    Archives


    Community Tags

    NAA Digital Edge Blog

    Welcome to the Digital Edge Blog!

    The Digital Edge Blog focuses on developments, trends, best practices and more in newspaper digital media. The blog launched in 2006 (archives before August 2008 are here).

    We look forward to reading your comments and contributions to the Digital Edge Blog. Questions? E-mail Beth Lawton at beth.lawton@naa.org.

    		Blog Image
    Digging for Traffic and a Webinar on Free Classifieds

    Social Media Bookmarking and Your Newspaper Site's Traffic

    This morning, NAA released the latest article in our "Social Media ROI" series, focusing on whether social bookmarking really drives traffic to newspaper Web sites.

    Learn more about how to maximize the impact of Digg and other social bookmarking sites in "Digging for Traffic." 

    Other articles in this series: 

    Free Classifieds Reverse Recent Trends
    2 - 3 p.m. (ET), Wednesday, Nov. 18, 2009

    Some newspaper executives believe that offering free classifieds - at least in some categories - can increase print circulation, online traffic, classifieds revenue or some combination of those positive results.

    Earlier this year, the Atlanta Journal-Constitution replaced its existing classified site with ajcexchange.com, a site offering unlimited free classifieds and integration with social networking sites. With the goal of building audience for its classifieds, ajcexchange has seen traffic nearly double, to 3 million page views a month.

    Learn more about the AJC program and how free classifieds might help your newspaper in this free webinar from NAA.

    Speaker: Charlie Chance, director of digital advertising, Atlanta Journal-Constitution

    Please click here to register.

    To sponsor this Webinar, please contact Kevin McCourt.

    Published Nov 03 2009, 02:13 PM by Beth Lawton
    Filed under: , , , , , ,


    Comments

     

    Digging for Traffic and a Webinar on Free Classifieds - NAA … · Interblogs said:

    Pingback from  Digging for Traffic and a Webinar on Free Classifieds - NAA … ·  Interblogs

    November 4, 2009 12:31 PM
     

    Twitter Trackbacks for Digging for Traffic and a Webinar on Free Classifieds - NAA Digital Edge Blog [naa.org] on Topsy.com said:

    Pingback from  Twitter Trackbacks for                 Digging for Traffic and a Webinar on Free Classifieds - NAA Digital Edge Blog         [naa.org]        on Topsy.com

    November 4, 2009 12:55 PM
     

    Digging for Traffic and a Webinar on Free Classifieds - NAA … « Classified said:

    Pingback from  Digging for Traffic and a Webinar on Free Classifieds - NAA … «  Classified

    November 4, 2009 1:26 PM

    About Beth Lawton

    Beth Lawton is manager, digital media communications in the Business Development division of the Newspaper Association of America. She writes and edits many of NAA’s Digital Edge reports and the Online Publishing Update. Prior to joining NAA two years ago, she worked as a Web producer and editor in newsrooms in the Midwest and the Caribbean. Beth is a graduate of Washington University in St. Louis and Northwestern University's Medill School of Journalism (MSJ New Media 2003).