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Welcome to the Digital Edge Blog!
The Digital Edge Blog focuses on developments, trends, best practices and more in newspaper digital media. The blog launched in 2006 (archives before August 2008 are here).
We look forward to reading your comments and contributions to the Digital Edge Blog. Questions? E-mail Beth Lawton at beth.lawton@naa.org.
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NAA Releases Report on Newspapers' Financial Future, More in PRESSTIME
 In early 2008, NAA engaged European-based consulting company iMedia Advisory Services to develop a financial-model scenario for newspapers in 2017. Based on their projections of current newspaper financial data and marketplace trends, iMedia concluded that the newspaper franchise could be very vibrant, given meaningful strategic and operational changes. Their premise: if newspapers accept the inevitable declines in the current model, they will be better positioned to restructure their organizations and prepare for future growth, albeit as a smaller organization.
The executive summary of theis Horizon Watching Initiative report is published in this month's edition of the Newspaper Association of America's PRESSTIME magazine and the report is available online for NAA members at www.naa.org/financialmodel.
This Month in PRESSTIME
All of these articles are available at www.naa.org/presstime.
Sign of the Times: The road map to the future is filled with twists and turns
by PRESSTIME Staff
Across the country, newspaper publishers are taking drastic steps to shore up their existing businesses and find ways to tap into future technologies. Previously unheard of tactics, such as outsourcing printing and cooperating instead of competing in news coverage, have become commonplace. It's a brave new world out there, and the road map to the future is filled with many twists and turns.
Hey! You! Get on My Cloud: Newspapers save money, resources with cloud computing
by Mark Toner
With 57 smaller-market newspapers scattered across 14 states, Landmark Community Newspapers Inc. in Shelbyville, Ky., flew IT staffers from location to location to address technology issues. For the past year and a half, though, it's the newspapers' mission-critical systems that have been up in the clouds, thanks to a centralized content-management system that resides on third-party servers in Massachusetts.
Profile: The Gazette - Water Tested, Flood Approved
by Heidi Ernst
Even though the waters of the Cedar River were lapping at the doorstep of The Gazette in Cedar Rapids, Iowa, last June, trial by fire ruled the day and many weeks afterward.
Published
Jan 05 2009, 03:06 PM
by
Beth Lawton
About Beth Lawton
Beth Lawton is manager, digital media communications in the Business Development division of the Newspaper Association of America. She writes and edits many of NAA’s Digital Edge reports and the Online Publishing Update.
Prior to joining NAA two years ago, she worked as a Web producer and editor in newsrooms in the Midwest and the Caribbean.
Beth is a graduate of Washington University in St. Louis and Northwestern University's Medill School of Journalism (MSJ New Media 2003).
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