Circulation: Marketing to Readers

Welcome to the Circulation Blog! This blog is devoted to newspaper execs charged with marketing the newspaper to readers. It focuses on topics related to building readership, improving operations, and audience metrics. We encourage single copy and home delivery stories that demonstrate audience growth and/or increase revenues. Share something new on the distribution side of the business or an innovative way to improve subscriber retention or build relationships with retailers. If it is circulation or audience related, we want to hear about and share it with your colleagues.

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• ABC rules
• audience
• circulation
• distribution
• distribution partnerships
• Expenses
• Newspaper Industry
• paid content
• paid content. E-readers
• readership
• Scarbrorough
• single copy sales
• subscriber retention
• subscription sales
• Thanksgiving Day
• TMC Distribution
• TV Books

• Saints Sell Newspapers for Times-Picayune

  New Orleans Saints Sell Newspapers for Times-Picayune The Times-Picayune's Monday edition, with its historic "Super Saints" headline sold out despite the newspaper's plan for an extra press run after doubling the single-copy draw. The... Posted Jan 29 2010, 10:20 AM by jmurray with | with no comments Filed under: circulation, revenue, single copy sales, audience, readership

• Developments in Single Copy Distribution

  Single Copy 2010: Developments in Single Copy Distribution Newspapers have long partnered in home delivery operations to save money on distribution costs, but some companies are now moving into single copy arrangements that are creating new sources of... Posted Jan 21 2010, 07:57 AM by jmurray with | with no comments Filed under: circulation, revenue, Newspaper Industry, single copy sales, audience, readership, distribution partnerships, distribution

• National Championship Drives Newspaper Sales & Revenue

  Alabama Newspapers Combine Efforts to Leverage Championship and Drive Newspaper Sales & Revenue All three Advance properties; Huntsville, Birmingham and Mobile collaborated in providing coverage leading up to Alabama's National Championship victory... Posted Jan 14 2010, 12:32 AM by jmurray with | with no comments Filed under: circulation, revenue, Newspaper Industry, single copy sales, audience, readership

• Managing Single Copy Sales While Pricing Aggressively

  Higher Single Copy Prices Require More Creativity in Working with Retailers With higher single copy prices causing declines in sales volume, newspapers are becoming more creative in the way they work with retailers to maintain their relationships, develop... Posted Jan 13 2010, 10:40 PM by jmurray with | with no comments Filed under: circulation, revenue, single copy sales, audience

• Sacramento Bee Builds Relationship and Increases Sales

  Single Copy Promotion Strengthened a Long Term Relationship The Sacramento Bee earned improved point of sale locations and increased sales 5.8% when they partnered with Raley's grocery store to promote newspaper sales and reusable bags. California... Posted Dec 16 2009, 11:55 PM by jmurray with | with no comments Filed under: circulation, revenue, single copy sales, audience, readership

• E&P Special Report: "Print NOT Dead! Strategies Emerge for Keeping Key Readers, Revenue."

  E&P Special Report: "Print NOT Dead! Strategies Emerge for Keeping Key Readers, Revenue." The impact of aggressive circulation pricing is being mitigated by development of digital strategies to reach readers through Web sites, mobile applications... Posted Dec 09 2009, 10:35 PM by jmurray with | with no comments Filed under: circulation, revenue, audience, readership, Expenses, Scarbrorough

• E-Reader Update: Hearst Introduces "Skiff" and Digital Partnership

  Hearst Introduces "Skiff", Digital Partnership and Plans for Electronic Newsstand Next year Hearst plans to launch a service called Skiff to sell digital versions of newspapers and magazines with new e-reader technology in a system that will... Posted Dec 09 2009, 05:16 PM by jmurray with | with no comments Filed under: revenue, Newspaper Industry, audience, readership, paid content, paid content. E-readers

• Newspapers Report Single Copy Gains for Thanksgiving Day Edition

  Extra Promotion Offset Higher Prices For Thanksgiving Day Edition From the Kenosha News in Wisconsin to Florida's Treasure Coast newspapers have reported strong Thanksgiving Day single copy sales, most with double digits increases, compared to last... Posted Dec 03 2009, 10:31 AM by jmurray with | with no comments Filed under: circulation, revenue, single copy sales, audience, readership, Thanksgiving Day

• Opt-In TV Books: Profitable Niche Products

  Update on the TV Book Solution A short item recently ran in the Living section of the Sun Herald in Biloxi; "Beginning Sunday, Dec. 6, the Sun Herald will offer readers the opportunity to subscribe to a new weekly TV book titled OnTV Magazine"... Posted Dec 01 2009, 11:01 AM by jmurray with | with no comments Filed under: circulation, revenue, audience, readership, distribution, TV Books

• New Comprehensive NAA Preprint Initiative

  The Focus is on the Preprint and Insert Advertiser Preprints represent nearly half of newspaper retail advertising revenue today. However, preprints are truly under siege and newspapers need to be aggressive about building new strategies for advertisers... Posted Nov 19 2009, 03:02 AM by jmurray with | with no comments Filed under: circulation, revenue, Newspaper Industry, TMC Distribution

• Fully Exploring Reader Revenue Opportunities

  Fully Exploring Reader Revenue Opportunities The reader is increasingly expected to pay a larger share of profitably producing a daily newspaper, and the focus is on profitable circulation and circulation revenue growth. Newspapers are adopting different... Posted Nov 13 2009, 01:10 PM by jmurray with | with no comments Filed under: circulation, revenue, subscription sales, audience, readership, subscriber retention

• Upstate Distribution Partnerships

  Albany Times Union Expands Distribution Partnerships The Times Union has begun delivery of the The Daily and Sunday Gazette to subscribers in Albany and Rensselaer Counties in upstate New York. The Gazette will continue to handle all subscriber inquiries... Posted Nov 04 2009, 07:39 PM by jmurray with | with no comments Filed under: circulation, revenue, distribution partnerships, distribution, Expenses

• E-Replica Editions: A Niche Product to Build Readership

  E-Replica Editions: A Niche Product to Build Readership Readership and circulation of newspaper replica e-editions continue to grow. For numerous reasons, including interactive features that complement newspaper Web sites, these editions are retaining... Posted Nov 03 2009, 12:52 PM by jmurray with | with 3 comment(s) Filed under: circulation, revenue, subscription sales, audience, paid content, ABC rules, paid content. E-readers, distribution

• FAS-FAX Release: Reductions in ABC Paid Circulation and Increases In Total Newspaper Audience

  FAS-FAX Release Documents Reductions in ABC Paid Circulation and Increases In Total Newspaper Audience The combined impact of single copy prices increases, higher subscription rates, fewer promotions, and the decisions by individual publishers to reduce... Posted Oct 29 2009, 08:01 AM by jmurray with | with no comments Filed under: circulation, revenue, Newspaper Industry, audience, readership

• Star Tribune's Early Sunday Package Replaces Saturday Edition

  Saturday Single Copy Buyer Will Get the Sunday Package Beginning this Saturday October 24 th single copy buyers will be able to purchase most of the Sunday package in a combined edition that replaces the Saturday single copy edition and the Sunday bulldog... Posted Oct 22 2009, 08:45 AM by jmurray with | with 1 comment(s) Filed under: circulation, revenue, single copy sales, audience, readership