Circulation: Marketing to Readers

Welcome to the Circulation Blog! This blog is devoted to newspaper execs charged with marketing the newspaper to readers. It focuses on topics related to building readership, improving operations, and audience metrics. We encourage single copy and home delivery stories that demonstrate audience growth and/or increase revenues. Share something new on the distribution side of the business or an innovative way to improve subscriber retention or build relationships with retailers. If it is circulation or audience related, we want to hear about and share it with your colleagues.

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• ABC rules
• audience
• circulation
• distribution
• Newspaper Industry
• paid content
• readership
• revenue
• single copy sales
• subscriber retention
• subscription sales

• Attention Focused on Upcoming ABC Rule Changes

  More Attention Directed to Upcoming ABC 2010 Rule Changes The second phase of ABC qualification and reporting changes for U.S. newspapers becomes effective later this year and ABC, as well as NAA, wants to get members focused on how the changes will impact... Posted Feb 09 2010, 10:26 AM by jmurray with | with no comments Filed under: circulation, Newspaper Industry, audience, readership, ABC rules, paid content. E-readers

• E-Reader Update: Hearst Introduces "Skiff" and Digital Partnership

  Hearst Introduces "Skiff", Digital Partnership and Plans for Electronic Newsstand Next year Hearst plans to launch a service called Skiff to sell digital versions of newspapers and magazines with new e-reader technology in a system that will... Posted Dec 09 2009, 05:16 PM by jmurray with | with no comments Filed under: revenue, Newspaper Industry, audience, readership, paid content, paid content. E-readers

• USA Today Tests Free E- Replica Edition on College Campuses

  USA Today Tests Free E- Replica Edition on College Campuses USA Today has launched a new online initiative targeting college students, with Penn State, Indiana and Missouri the first schools to take part in the pilot program. The Penn State edition officially... Posted Nov 19 2009, 03:29 AM by jmurray with | with no comments Filed under: circulation, audience, readership, paid content. E-readers

• ABC: Measuring Points of Contact

  Multi Platform Strategic Element Incorporated in New Qualification and Reporting Changes This week's low key press release following the ABC Board of Director's meeting refers to the board's support of a strategic newspaper task force charged... Posted Nov 19 2009, 03:16 AM by jmurray with | with no comments Filed under: circulation, audience, readership, ABC rules, paid content. E-readers

• E-Replica Editions: A Niche Product to Build Readership

  E-Replica Editions: A Niche Product to Build Readership Readership and circulation of newspaper replica e-editions continue to grow. For numerous reasons, including interactive features that complement newspaper Web sites, these editions are retaining... Posted Nov 03 2009, 12:52 PM by jmurray with | with 3 comment(s) Filed under: circulation, revenue, subscription sales, audience, paid content, ABC rules, paid content. E-readers, distribution

• Forrester: E-Readers to be Holiday Season's Hot Item

  Forrester: E-Readers to be Holiday Season's Hot Item Forrester has upped its e-reader holiday sales projections by 50 percent. In May, Forrester projected U.S. e-reader sales would hit 2 million by the end of 2009. "Our new report ups that projection... Posted Oct 12 2009, 09:33 PM by jmurray with | with 1 comment(s) Filed under: circulation, audience, readership, paid content. E-readers

• What are Online Newspaper Readers willing to Pay to Access?

  What are Online Newspaper Readers willing to Pay to Access? We want to know what you think! Will your Web site's visitors pay to read local exclusive news? Sports? What about paying to receive money-saving offers, exclusive deals or something else... Posted Oct 08 2009, 10:43 AM by jmurray with | with no comments Filed under: revenue, paid content. E-readers

• ABC Research: Newspapers Are Committed to Mobile Content

  ABC Research: Newspapers Are Committed to Mobile Content and Digital Platforms Newspapers publishers expect mobile devices to grow in importance but are also following the progress with e-readers and smartphones. The Audit Bureau of Circulation's... Posted Sep 23 2009, 09:55 PM by jmurray with | with 6 comment(s) Filed under: circulation, Newspaper Industry, audience, readership, paid content, ABC rules, paid content. E-readers

• Single Copy Sales Increase After R.I. Newspaper Charges for Online Access

  Single Copy Sales Increase After R.I. Newspaper Charges for Online Access While Pittsburg Charges for Added Value An experiment at the Newport (R.I.) Daily News seems to be working exactly as planned. The newspaper is charging $345 per year (or $5 per... Posted Sep 02 2009, 06:14 PM by jmurray with | with 3 comment(s) Filed under: circulation, revenue, single copy sales, audience, paid content, subscriber retention, paid content. E-readers

• Paid Content Update: Traffic Drops, Then Rebounds When Newspaper Sites Implement Payment Systems

  Traffic Drops, Then Rebounds When Newspaper Sites Implement Payment Systems Expect your Web site traffic to drop when your newspaper first puts up a pay wall, according to the experiences of several newspaper executives outlined in a new NAA report .... Posted Aug 19 2009, 04:28 PM by jmurray with | with no comments Filed under: circulation, audience, paid content, paid content. E-readers

• USA TODAY Joins Industry Investment in E-editions

  E-Edition of USA TODAY Provides Print Subscribers Added Value This week USA Today launched a new e-Edition , that is an exact replica version of USA TODAY with additional interactive and exclusive content. USAT is also taking this opportunity to offer... Posted Aug 05 2009, 03:32 PM by jmurray with | with 2 comment(s) Filed under: circulation, revenue, Newspaper Industry, subscription sales, audience, readership, paid content, ABC rules, subscriber retention, paid content. E-readers

• Paid Content Online to Increase Significantly according to Walter Hussman and David Bessen

  Hussman, Bessen: Paid Content to Increase Significantly NAA's Beth Lawton recapped last Thursday's American Society of News Editors (ASNE) Webinar on paid content with Walter Hussman, publisher of the Arkansas Democrat-Gazette and David Bessen... Posted Jul 30 2009, 02:19 PM by jmurray with | with 1 comment(s) Filed under: circulation, audience, paid content, paid content. E-readers

• Paid Content: Charging for Online Access

  Paid Content: Charging for Online Access Two more newspapers have announced to their readers that they will begin charging non newspaper subscribers for unlimited access to their web content. The Valley Morning Star announced this week that Web site access... Posted Jul 16 2009, 01:05 AM by jmurray with | with 1 comment(s) Filed under: circulation, audience, paid content, subscriber retention, paid content. E-readers

• E-Readers: Amazon Patents Indicate Ads Coming to Kindle

  Amazon has filed two US patents that will allow placement of advertising within the texts of e-books on its Kindle device. Conceivably the same technology could be adapted to other media and content currently Kindle-compatible, such as newspapers and... Posted Jul 08 2009, 05:17 PM by jmurray with | with 1 comment(s) Filed under: circulation, audience, paid content, paid content. E-readers