Circulation: Marketing to Readers

Welcome to the Circulation Blog! This blog is devoted to newspaper execs charged with marketing the newspaper to readers. It focuses on topics related to building readership, improving operations, and audience metrics. We encourage single copy and home delivery stories that demonstrate audience growth and/or increase revenues. Share something new on the distribution side of the business or an innovative way to improve subscriber retention or build relationships with retailers. If it is circulation or audience related, we want to hear about and share it with your colleagues.

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• ABC rules
• circulation
• distribution
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• Expenses
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• paid content
• paid content. E-readers
• readership
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• Scarbrorough
• single copy sales
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• Arizona Republic and Cincinnati Enquirer Share Formulas for Increasing Circulation and Print Readership

  Selling Smart and Using Data to Capture and Retain Profitable Subcribers Newspaper marketing executives from the Cincinnati Enquirer, Arizona Republic and New York Times Regional Media Group will be sharing strategies and programs that have worked at... Posted Mar 01 2010, 11:18 AM by jmurray with | with no comments Filed under: circulation, Newspaper Industry, audience, subscriber retention

• Newspaper Sites Most Trusted Local News Source

  Site Matters:The Value of Local Newspaper Web sites The top headline is lifted from MediaPost news , but it is a local story . The story is based upon a just released comScore 2009 survey on behalf of the Newspaper Association of America 3,050 adult Internet... Posted Feb 26 2010, 09:05 AM by jmurray with | with no comments Filed under: audience, local online research

• Single Copy: Newspapers Now Almost Evenly Split Between 50 cents and 75 Cents

  The latest industry data demonstrates just how aggressively and quickly newspapers increased the price of their daily single copy editions last year. At the end of September 2009 47.5% of ABC US dailies were priced at 50 cents and 45% of ABC US dailies... Posted Feb 19 2010, 09:54 AM by jmurray with | with no comments Filed under: circulation, Newspaper Industry, single copy sales, audience, readership, ABC rules

• Attention Focused on Upcoming ABC Rule Changes

  More Attention Directed to Upcoming ABC 2010 Rule Changes The second phase of ABC qualification and reporting changes for U.S. newspapers becomes effective later this year and ABC, as well as NAA, wants to get members focused on how the changes will impact... Posted Feb 09 2010, 10:26 AM by jmurray with | with no comments Filed under: circulation, Newspaper Industry, audience, readership, ABC rules, paid content. E-readers

• NAA Newsletters & Networking Tools and Why You Should Attend NAA’s 2010 mediaXchange

  The mediaXchange 2010 program has come together into a terrific package for Audience and Circulation professionals . Your colleagues on the program committee have identified the most essential topics and the most qualified newspaper executives to share... Posted Feb 08 2010, 06:24 PM by jmurray with | with no comments Filed under: circulation, audience, readership

• Saints Sell Newspapers for Times-Picayune

  New Orleans Saints Sell Newspapers for Times-Picayune The Times-Picayune's Monday edition, with its historic "Super Saints" headline sold out despite the newspaper's plan for an extra press run after doubling the single-copy draw. The... Posted Jan 29 2010, 10:20 AM by jmurray with | with no comments Filed under: circulation, revenue, single copy sales, audience, readership

• Kroger, Walgreen's, and Panera Bread, Chosen for NAA's 2009 Merchandiser of the Year Awards

  Kroger, Walgreen's, and Panera Bread, Chosen for NAA's 2009 Merchandiser of the Year Awards NAA's Tony Mineart Newspaper Merchandiser of the Year awards honor retailers who have demonstrated a long-term cooperative effort to sell and market... Posted Jan 28 2010, 01:11 PM by jmurray with | with no comments Filed under: circulation, Newspaper Industry, single copy sales, audience

• Developments in Single Copy Distribution

  Single Copy 2010: Developments in Single Copy Distribution Newspapers have long partnered in home delivery operations to save money on distribution costs, but some companies are now moving into single copy arrangements that are creating new sources of... Posted Jan 21 2010, 07:57 AM by jmurray with | with no comments Filed under: circulation, revenue, Newspaper Industry, single copy sales, audience, readership, distribution partnerships, distribution

• National Championship Drives Newspaper Sales & Revenue

  Alabama Newspapers Combine Efforts to Leverage Championship and Drive Newspaper Sales & Revenue All three Advance properties; Huntsville, Birmingham and Mobile collaborated in providing coverage leading up to Alabama's National Championship victory... Posted Jan 14 2010, 12:32 AM by jmurray with | with no comments Filed under: circulation, revenue, Newspaper Industry, single copy sales, audience, readership

• Managing Single Copy Sales While Pricing Aggressively

  Higher Single Copy Prices Require More Creativity in Working with Retailers With higher single copy prices causing declines in sales volume, newspapers are becoming more creative in the way they work with retailers to maintain their relationships, develop... Posted Jan 13 2010, 10:40 PM by jmurray with | with no comments Filed under: circulation, revenue, single copy sales, audience

• Building Successful Single Copy Promotions in 2010

  Overcoming Obstacles to Building Successful Single Copy Promotions Rapidly shifting technology and a down economy has changed the operating environment for single copy newspapers, making it harder to build and maintain the relationships necessary to put... Posted Jan 07 2010, 12:06 AM by jmurray with | with no comments Filed under: circulation, single copy sales, audience, readership

• Overcoming Obstacles to Building Successful Single Copy Promotions

  In the Face Of Retailer Centralization and Limited Resources Three Newspapers Coordinate Promotions The Columbus Dispatch, The Akron Beacon Journal and The Cleveland Plain Dealer executed a multi-market promotion in Speedway with advertising support from... Posted Dec 23 2009, 11:24 AM by jmurray with | with no comments Filed under: circulation, single copy sales, audience, readership

• Sacramento Bee Builds Relationship and Increases Sales

  Single Copy Promotion Strengthened a Long Term Relationship The Sacramento Bee earned improved point of sale locations and increased sales 5.8% when they partnered with Raley's grocery store to promote newspaper sales and reusable bags. California... Posted Dec 16 2009, 11:55 PM by jmurray with | with no comments Filed under: circulation, revenue, single copy sales, audience, readership

• COUPON USE UP FOR FIRST TIME SINCE ‘92

  Newspapers Dominate but Online and Mobile are the Growth Segments Newspapers inserts still dominate as a source of manufacturer and retail coupons but online and mobile are clearly the growth segment. Clearly it is an opportune time for newspapers to... Posted Dec 16 2009, 11:19 PM by jmurray with | with no comments Filed under: circulation, single copy sales, audience, readership, distribution

• E&P Special Report: "Print NOT Dead! Strategies Emerge for Keeping Key Readers, Revenue."

  E&P Special Report: "Print NOT Dead! Strategies Emerge for Keeping Key Readers, Revenue." The impact of aggressive circulation pricing is being mitigated by development of digital strategies to reach readers through Web sites, mobile applications... Posted Dec 09 2009, 10:35 PM by jmurray with | with no comments Filed under: circulation, revenue, audience, readership, Expenses, Scarbrorough