Circulation: Marketing to Readers

Welcome to the Circulation Blog! This blog is devoted to newspaper execs charged with marketing the newspaper to readers. It focuses on topics related to building readership, improving operations, and audience metrics. We encourage single copy and home delivery stories that demonstrate audience growth and/or increase revenues. Share something new on the distribution side of the business or an innovative way to improve subscriber retention or build relationships with retailers. If it is circulation or audience related, we want to hear about and share it with your colleagues.

Browse by Tags

• ABC rules
• audience
• circulation
• Expenses
• Newspaper Industry
• readership
• revenue

• E&P Special Report: "Print NOT Dead! Strategies Emerge for Keeping Key Readers, Revenue."

  E&P Special Report: "Print NOT Dead! Strategies Emerge for Keeping Key Readers, Revenue." The impact of aggressive circulation pricing is being mitigated by development of digital strategies to reach readers through Web sites, mobile applications... Posted Dec 09 2009, 10:35 PM by jmurray with | with no comments Filed under: circulation, revenue, audience, readership, Expenses, Scarbrorough

• Some Still Ask: Newspaper Readership or Circulation?

  The Measurement: Newspaper Readership, or Circulation ? Outside of the newspaper industry researchers and trade journalists still seem to be struggling with the question and most are several steps away from grasping the concept of "audience"... Posted Dec 03 2009, 07:38 AM by jmurray with | with no comments Filed under: circulation, Newspaper Industry, audience, readership, ABC rules, Scarbrorough