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Circulation: Marketing to Readers

Welcome to the Circulation Blog! This blog is devoted to newspaper execs charged with marketing the newspaper to readers. It focuses on topics related to building readership, improving operations, and audience metrics. We encourage single copy and home delivery stories that demonstrate audience growth and/or increase revenues. Share something new on the distribution side of the business or an innovative way to improve subscriber retention or build relationships with retailers. If it is circulation or audience related, we want to hear about and share it with your colleagues. Blog Image
The OC Register Independant Contractor Settlement is Ratified

 

 The OC Register settles IC suit with carriers

There are still attorney fees to resolve, but the Orange County Register carriers will remain independent contractors.  This week a Superior Court judge ratified a settlement agreed upon this past November by the Orange County Register and a group of newspaper carriers that affirmed they are independent contractors and set aside $22 million for their claims.  The class-action lawsuit was filed in 2003 on behalf of 5,000 carriers who argued that they were employees and were entitled to benefits.  About $14.7 million has been claimed and the attorney representing the carriers was awarded $2 million to cover his costs. The attorney representing the carriers is now asking for additonal compensation and has since filed  similar suits against the Fresno Bee, the Sacramento Bee, the San Diego Union Tribune and the Antelope Valley Press. The Orange County Register has more details on the case and the settlement.

Source: NAA & the OC Register

Published Jun 26 2009, 05:00 PM by jmurray

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About jmurray

John Murray came to NAA in 1997 after 18 years of newspaper marketing experience. Most of that time was in circulation management positions. But he attributes much of his career success to also having spent time in newspaper promotion, research, strategic planning, community relations, and advertising which provided a broader context to his newspaper marketing expertise. Prior to NAA John worked at Fort Wayne Newspapers, the business agency for The News Sentinel and Journal Gazette, where he was circulation director for both papers for seven years. After graduation from Louisiana State University he was recruited by Sears for retail management assignments. He began his newspaper career at the Columbus (Ga.) Ledger-Enquirer and was a participant in Knight Ridder’s Circulation Management Development Program. At NAA John is responsible for Audience Development initatives, and serves as resource to newspaper executives charged with marketing the newspaper to readers, and audience metrics issues. John’s is the staff liaison for the NAA/ ABC Committees and serves as a resource to our advertisers regarding newspaper circulation and readership. Recent publications produced by the circulation marketing department include: Understanding the Value of Newspapers - The Relationship Between Price Paid and Readership, NAA’s 2009Circulation Facts, Figures and Logic and Independant Contractor Relationships.