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Looking for a few extra dollars? We all are. Jon Kimball, vice president of marketing for NAA, wrapped up Tuesday afternoon's sessions with one focused on helping newspaper companies increase revenue. The ideas run across areas - circulation, online...
"You learn so much more from failures than from successes." – A.G. Lafley, chairman of the board and CEO of Proctor & Gamble, talking about some of the challenges the company has faced over the past decade. He and several other CEOs from...
Posted by blawton
Membership in online communities has more than doubled since 2004, according to the USC Center for the Digital Future. Online community members join and participate in these because it connects them to other people, they get more information from their...
Posted by blawton
Gina Wilcox, The Palm Beach Post’s director of digital operations, is advocating for Newspapers to tap into the power of mobile technology during "Evolving Digital Media: Mobile, Blogs, Video and More" session Why? “More people have mobile devices...
During the "Evolving Digital Media: Mobile, Blogs, Video and More" session, Katerine Marymount, VP Information Center, The News-Press, Fort Myers, Fla, said “As we more ahead, we have to keep experimenting. We need to adapting new tools for...
Posted by pcheung
Consultant David Stoeffler's three keys to any Web strategy are: audience, attitude and advertising. I won't discount the importance of audience and advertisers; they are the reason newspapers (and their Web sites) exist and they effectively pay...
Posted by blawton