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Parade threw another classy welcome reception this year at the new National Park Baseball Stadium. The who’s who of the newspaper industry all attended this reception. Food Tuna and California? Yes please! Raw fish is not your thing, no problem. How about...
Gina Wilcox, The Palm Beach Post’s director of digital operations, is advocating for Newspapers to tap into the power of mobile technology during "Evolving Digital Media: Mobile, Blogs, Video and More" session Why? “More people have mobile devices...
During the "Evolving Digital Media: Mobile, Blogs, Video and More" session, Katerine Marymount, VP Information Center, The News-Press, Fort Myers, Fla, said “As we more ahead, we have to keep experimenting. We need to adapting new tools for...
Full-time journalists at America's daily newspaper shrunk 4.4% in the past year, the largest decline in the past 30 years according to the annual census conducted by the ASNE. The number total newsroom jobs decreased from 55,000 in 2007 to 52,600...
During the session “Building Audience in a Fragmented Media World,” Gannett’s Jennifer Carroll said newspapers can’t “do it all” any more, but we can get smarter and more strategic about what we do as newspapers. The sentiment was echoed in the comments...
During the session “Building Audience in a Fragmented Media World,” Gannett’s Jennifer Carroll said newspapers can’t “do it all” any more, but we can get smarter and more strategic about what we do as newspapers. The sentiment was echoed in the comments...
Chris Peck of the Commercial Appeal, who moderated a panel called “Building Audience in a Fragmented Media World,” opened the session with this YouTube video on journalism. It’s a career-orientation film from (I’m guessing here) the 1940s. We all laughed, and I recommend you watch at least the first three minutes.
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From audience tactics to advertising tactics, David Steoffler, President of Touchstone News Consulting, review trends and strategies being use by smaller paper. He reviewed two case studies. One involving Gov. Eliot Spitzer's resignation and the other...
Consultant David Stoeffler's three keys to any Web strategy are: audience, attitude and advertising. I won't discount the importance of audience and advertisers; they are the reason newspapers (and their Web sites) exist and they effectively pay...
The Sunday PRESSTIME daily has hit the conference newsstands, and has a fascinating cover story about how outsourcing is affecting newspaper production, both onshore and offshore. You can read the publication from either of these sites: PageSuite Ltd...
