NAA Associate Member Blog : mediaxchange 2011, mediaxchange, Associate Member Press Release, cross media

AdPerfect launches over 100 newspapers on Metroland’s YourClassifieds.ca

Kevin McCourt — Mon, 07 Feb 2011 16:34:00 GMT

By AdPerfect
Dated: February 3, 2011

Metroland sees an initial 38% revenue increase across print classifieds with the launch of AdPerfect’s Classified Advertising Solutions.

AdPerfect, a leader in providing local advertising and classified solutions has successfully launched Metroland’s online classified portal, YourClassifieds.ca. YourClassifieds.ca leverages AdPerfect’s suite of Classified Advertising Solutions including: Self-Serve Order Entry, Print-To-Online, and Online Marketplace.

The goal of YourClassifieds.ca is to make it easy for advertisers, both private and business, to place items for sale and for consumers to simply find goods (Metroland Media Group). Metroland’s existing system wasn’t powerful enough to fulfill this goal, and with overwhelming costs to build a solution internally Metroland was looking to outsource.

After extensive research Metroland executives sourced AdPerfect. “We definitely did our due diligence. We looked at six other vendors before deciding to go with AdPerfect,” said Beverly Crandon, Director, Generalist Classifieds, Metroland Media Group.

In AdPerfect Metroland found comprehensive technology that was flexible enough to meet their unique business needs for their 100+ newspapers. Additionally, AdPerfect’s solution offered features to meet their current and future strategy, such as aggregation, faceted search, social sharing, search engine optimization and membership matching with single sign-on via Facebook Connect.

When asked how the overall launch went and how her experience with AdPerfect has been Crandon noted, “AdPerfect’s team is very responsive. If we had a concern, someone on your team was quick to respond and there was always great communication throughout the process.”

Enabling various upsells, such as standard enhancements like adding additional run days or lines of text, photos or attention getters in print, and unique online upsells such as featured listings and top ads enhancements, AdPerfect’s Classified Advertising Solutions provide YourClassifieds.ca advertisers multiple ways to promote and differentiate their ads, and Metroland the opportunity to monetize on classifieds ads.

“I just pulled a report this afternoon, and already our ad count is up on this system, compared to last Friday at the same time, and overall revenue is up 38% on print ads,” Crandon explains. “This is a good indicator of what’s to come.”

To learn more about AdPerfect’s Classified Advertising Solutions visit http://www.adperfect.com/solutions/classified-marketplace-solutions/free-model/

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AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.

Our suite of solutions include: Classified Advertising Solutions, which let your advertisers place classified & display ads through a Self-Serve Order Entry as well as promote classified listings using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online & mobile platforms Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units.

AdPerfect’s solutions are used by over 350 media publishers across North America, the UK, and Australia. Some customers include: McClatchy, NY Times Regional Media Group, Metro Group, Postmedia, Boston.com, Apartments.com, Post Gazette, Cars.com, AutoTrader UK, and Metroland Media Group.

SAXOTECH Exceeds 2010 Goals with Strong Product Momentum in Digital and Print Publishing, Advertising and Circulation

Kevin McCourt — Tue, 01 Feb 2011 15:21:00 GMT

FOR IMMEDIATE RELEASE

SAXOTECH Media Contact:

Wendy Mozingo
+1-813-784-2119

wmozingo@saxotech.com

SAXOTECH Exceeds 2010 Goals with Strong Product Momentum in Digital and Print Publishing, Advertising and Circulation

Tampa, Fla. - January 31, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today it ended 2010 exceeding its revenue target and grew business through key product launches and enhancements, improved customer service and the acquisition of Data Sciences, Inc., adding circulation solutions to its existing suite of print and digital publishing products.

In 2010, SAXOTECH added more than 130 newspaper sites while serving one billion page views per month for more than 1,500-plus web sites on SAXOTECH's U.S. and European clouds. Throughout the year, SAXOTECH focused on its customers and the development of its product suite; providing solutions to enable media companies to better manage their limited resources, increase efficiencies and reduce operational costs. SAXOTECH added key product functionality and a second international cloud to provide publishers the tools they need to have the ability to connect more with their communities.

"2010 was a good year for SAXOTECH, and despite a struggling economy, I am very pleased with our results," said Anders Christiansen, CEO, SAXOTECH. "We have an exciting product portfolio and we are playing a key role in delivering the tools and technologies that make the publishing industry more accessible."

New Products and Enhancements

SAXOTECH introduced One Touch Publishing, extending audience reach to multiple platforms.

Publishers can create content once and not only distribute to print and web, but also to multiple digital channels such as mobile devices, tablets like the iPad and e-readers. These extended capabilities not only save much needed time and resources but also allow media companies to reach new audiences that they were never before able to capture.

SAXOTECH also launched a new Directory Publishing Center with greater flexibility to meet specific branding requirement, intuitive self-service features to create rich and interactive premium listings, payment processing to serve both businesses and consumers, data integration for immediate building of business listings, and relevance targeting for tying ads to editorial content, categories, keywords and geographic regions.

History has proven that SAXOTECH provides experienced customer service professionals that know the media industry. Customer satisfaction continues to increase year-over-year and in 2010, the implementation teams launched more than 30 successful go-lives in the United States, Canada and Europe.

In June, SAXOTECH responded to customer demand and added a second SAXOTECH cloud to support its global customer base. With more than 400 customer sites already in live use within SAXOTECH's North American cloud, a second SAXOTECH cloud was created to meet the growing international demand for its hosted solutions. The highly scalable new hosting environment provided media companies with greater flexibility to adapt to advances and changes in the digital environment.

Christiansen added, "As we look to 2011, there are three critical areas for us that lay the foundation for long-term growth and future success - a product portfolio that is stronger than ever, our commitment to cloud computing and an employee base that is innovative and customer-focused. We are confident in our business strategy and look forward to an exciting new year."

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's DSI Circulation Division tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH is headquartered in Tampa, Fla. and Aalborg, Denmark with additional offices in Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.

Rossel Group - La Voix du Nord Group gathers all cross-media publishing in a CCI NewsGate data center

Kevin McCourt — Tue, 01 Feb 2011 13:55:00 GMT

Rossel Group - La Voix du Nord Group gathers all cross-media publishing in a CCI NewsGate data center

Leading Belgian/French media group Rossel - La Voix du Nord has entered into an agreement with CCI for a NewsGate data center solution. NewsGate will serve as the editorial cockpit for all print and digital media published by the group in Belgium and in France.

The NewsGate data center will host all print and digital media offerings including the Belgian national dailies Le Soir - Sudpresse and the French regional dailies of the Group La Voix Du Nord. The NewsGate solution will cover 900 concurrent users and replace current Atex Hermes installations.

Bernard Marchant, CEO, Rossel Group: "We want to be able to publish our quality content in multiple print and digital channels according to the form and nature of the individual channel. And we need to be able to react swiftly to radical changes in consumer behavior - today and in the future. For us, NewsGate is the optimum cross-media platform to meet these challenges."

Another important element in the Rossel Group's digital media strategy is the development of a Drupal-based online publishing platform that will be carried out by Audaxis, a subsidiary of the Rossel Group. Through a two-way integration between Drupal and NewsGate, editorial users will, however, be able to work exclusively out of NewsGate's cross-media publishing environment.

Jacques Hardoin, CEO, La Voix du Nord: "There is no doubt that digital media will play an increasingly large role for regional news publishers, primarily due to its instantaneous nature. At the same time, we need to maintain an efficient editorial workflow for our large print offerings. CCI has proved to be very receptive to our ideas and requirements in that area."

NewsGate is an efficient cross-media collaboration solution that supports the entire editorial process from idea and research through planning to writing, editing and publication in print or digital media. A NewsGate data center solution provides a consolidation platform for multiple editorial environments and enables content, resource and information sharing.

Dan Korsgaard, CEO, CCI : "We are very much looking forward to partner with a modern and visionary news publisher in the French speaking media market like Rossel - La Voix du Nord. With their strong focus on cross-media publishing and by their development of a Drupal-based online publishing platform, the Rossel - La Voix du Nord Group is indeed an interesting partner for CCI."

The Rossel Group is the leading newsgroup in french speaking Belgium. Characterized by its multimedia approach, the group is present in Belgium and the north of France (La Voix du Nord, Courrier Picard, Nord-Eclair). With activities in most media (incl. audio-visual), Rossel owns 16 dailies (amongst which Le Soir and the Sud-Presse publications), 30 bi-weeklies, 6 monthy publications and 30 web- and mobile sites. The group, which has experienced strong growth over the last 6 years, is comprised of over 100 companies and employs over 3.000 people.

The La Voix du Nord Group is the largest media and communication group in the North of Paris. It publishes 5 daily regional newspapers, 14 hyperlocal weekly newspapers,18 websites with mobile editions and operates a regional TV. In addition, its business portfolio includes audio-visual, display, special events and relational marketing activities. All in all, the Group is composed of 30 companies, 11 trademarks and has more than 1 300 employees.

CCI is the leading provider of editorial and advertising solutions for multimedia news environments. Our CCI AdDesk, CCI NewsGate and CCI NewsDesk products are the most robust and powerful systems in the industry, and are implemented in news organizations across five continents. We provide the platform to support evolving needs of the world's largest news organizations, and scalable solutions to help growing media brands optimize their business strategies. Constant innovation and strong customer commitment remain the cornerstones of CCI's business model. CCI is an Oracle Certified Partner and an Adobe Gold Solution Partner.

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