SAXOTECH’s fully integrated solutions continue to provide forward-thinking technology

Kevin McCourt — Mon, 14 Mar 2011 18:20:00 GMT

302 Knights Run Avenue • Suite 1150 • Tampa, FL 33602 • Tel. +1 (813) 221-1600 • www.saxotech.com
FOR IMMEDIATE RELEASE
SAXOTECH Media Contact:
Wendy Mozingo
+1-813-784-2119
wmozingo@saxotech.com

The Omaha World-Herald Increases Revenue Opportunities with New Health Guide Supported by SAXOTECH’s Directory Publishing Center

SAXOTECH’s fully integrated solutions continue to provide forward-thinking technology; new
incremental revenue opportunities allow media companies to capture and monetize niche markets
Tampa, Fla. - March 14, 2011 - SAXOTECH, a leader in content management, circulation and
advertising solutions, announced today, the Omaha World-Herald, Nebraska’s only state-wide
newspaper, is live utilizing SAXOTECH Online and SAXOTECH’s Directory Publishing Center. The
combined solution provides the World-Herald with a new online vertical to provide comprehensive,
authoritative health information to its community and a rapidly deployable health directory connecting
six Nebraska communities to their local health and medical specialists and services.

The World-Herald’s Live Well Nebraska (http://www.livewellnebraska.com) enables the media
company to create a new Health Guide directory that integrates relevant news and advertising content
from the main web property of Omaha.com, which is powered by SAXOTECH Online. The Directory
Publishing Center provides the World-Herald with the opportunity to present a unique section-front
capable of including coupons, sequenced list views with enhanced listings and a “portfolio page” with
the merchant or service provider’s detailed information.

Self-Service for Advertisers and Users
Key advantages of the Directory Publishing Center give local doctors and health service providers the
ability to directly add more information to the directory through an easy-to-use self-service application.
Simultaneously, the content management system also gives the World-Herald the flexibility to
administer components or behaviors to an advertiser’s listing and create additional up-sell opportunities.
The end result is that the community discovers a wealth of local health information that they can add to
with the ability to provide moderated ratings and reviews on the doctors and medical services.

“The Live Well Nebraska vertical provides a holistic appeal that is far reaching for the consumer and the
health care professional audience members,” said Jeff Shabram, vice president of digital and director of
digital advertising, Omaha World-Herald. “It is a forum with comprehensive health related content
where the Directory Publishing Center serves in the conversation to drive the audience to a healthcare
provider or wellness service.”

Customization for Niche Directories
SAXOTECH provides elaborate customization services for the Directory Publishing Center giving the
World-Herald the ability to create any type of specialized directory or vertical information site. The
opportunities for niche directories are endless and present lucrative profit-generating potential for any
market.

“The Omaha World-Herald is a great example of how a media company is willing to embrace new
technology and create additional sources of revenue, ultimately building a more connected community
of users,” said Ed Ross, vice president of sales (Americas), SAXOTECH. “We are please to be working
with the World-Herald and believe they have a valuable solution that will expand to additional
applications throughout the coming year.”

About the Directory Publishing Center
The Directory Publishing Center provides many innovative features and benefits that can be customized and also includes
Marketplace, a rapidly deployable business directory that can be easily modeled to meet specific branding requirements.
Containing more than a dozen primary local points of interest, Marketplace consists of a well-defined set of editable default
templates, scripts, cascading style sheets and utilities that provide a turnkey directory for the small to medium-sized business and services in local markets. When deployed with the SAXOTECH Mediaware Center, the Directory Publishing Center can provide deep content integration where directory content can be mashed up with editorial content.

About Omaha World-Herald
The Omaha World-Herald Company is a diversified employee-owned communications company with the Omaha (Neb.)
World-Herald as its flagship. The World-Herald is Nebraska’s largest newspaper and the largest employee owned newspaper
in the United States. The World-Herald Company publishes seven daily newspapers, more than 20 weekly papers and several shoppers and other publications.

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient
solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve
display advertising through multiple channels. Our customers receive world-class implementation, training and support
complemented by ongoing development of products and best practices.

SAXOTECH's Circulation Division, obtained through the acquisition of Data Sciences, Inc., tracks subscription revenue,
distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision
making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing
executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark;
additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than
600 news organizations around the world. For more information visit www.saxotech.com.

302 Knights Run Avenue • Suite 1150 • Tampa, FL 33602 • Tel. +1 (813) 221-1600 • www.saxotech.com

Albany Times Union Drives New Sales and Reduces Costs with AdPerfect

Kevin McCourt — Tue, 01 Feb 2011 20:04:00 GMT

By: AdPerfect
Dated: Jan 31, 2011

Now available for download, a case study on Albany Times Union and its successes with AdPerfect technology.

(New Westminster, B.C.) While newspaper advertising sales across the US have fallen over each of the last two years, the Albany Times Union, in contrast, has seen significant growth with its AdPerfect offerings.

With a full suite of web-based advertising solutions for print and online, AdPerfect has helped the Times Union leverage online technology to reduce administrative and production expenses. At the same time, they have been able to increase and diversify revenue streams from new and existing advertisers.

“Newspapers are not the same as they were 20 years ago. We need to be new and exciting to stay on the cutting edge. AdPerfect gives us that. They are constantly changing the landscape," explains Randy Lewis, Automotive Sales Manager, Albany TImes Union.

Please follow this link to download a case study and learn how Albany Times Union, using AdPerfect technologies, has seen significant increases in advertising sales.

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About AdPerfect:
AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.

From automotive to real estate, employment to retail and beyond, AdPerfect offers a comprehensive solution. What’s more, AdPerfect products easily integrate to offer publishers a complete advertising package for any vertical or advertiser type.

Our suite of solutions include: Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online & mobile platforms; and our Classified Advertising Solutions, which let your advertisers place classified & display ads through a self-serve platform as well as promote classified listings using the Online Marketplace.

Email: sales@adperfect.com
Phone: 604 520 6587
Address: 3601 Sixth Street, Suite 400
New Westminster, B.C. V3L 3C1 Canada

NAA Associate Member Blog : digital media, cross media, Publishing System, advertising, sales support

SAXOTECH’s fully integrated solutions continue to provide forward-thinking technology

Albany Times Union Drives New Sales and Reduces Costs with AdPerfect