NAA Associate Member Blog : Associate Member Press Release, mobile

Newspaper Classifieds In Today’s Media Landscape: Associate Member AdPerfect

Kevin McCourt — Wed, 25 May 2011 12:58:00 GMT

Newspaper Classifieds In Today’s Media Landscape - New White Paper Now Available

Contact: AdPerfect
1.866.475.0555
sales@adperfect.com
www.adperfect.com

New Westminster, B.C. (May 24, 2011) - As an industry leader in self-serve classifieds with years of experience at solving newspaper challenges through innovative technology, AdPerfect is offering a free white paper, Making the Transition: Newspaper Classifieds in Today’s Media Landscape.

The rise of pure-play online classified sites has brought about a revolution in classified advertising. Newspapers can still create a viable classifieds business but not without making significant changes to traditional business models. This white paper outlines what kind of changes and classified strategy will prove effective in today’s media landscape. It notes how publishers can control costs, better leverage staff resources, capitalize on emerging opportunities, and drive revenue. Topics covered include: digital classifieds, self-service, innovation, and social classifieds.

Visit http://www.adperfect.com/whitepaper/ to receive this informative free white paper.

###

About AdPerfect:

AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.

Our suite of solutions include: Classified Advertising Solutions, which let transient & contract advertisers place classified & display ads through a Self-Serve Order Entry as well as promote classified listings using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publishes them to print, online, mobile, and social platforms; and Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units.

AdPerfect’s solutions are used by over 450 media publishers across North America, the UK, and Australia. Some customers include: McClatchy Company, New York Times Regional Media Group, Metro Group, Postmedia Network, Boston.com, Apartments.com, Pittsburgh Post Gazette, Cars.com, AutoTrader UK, and Metroland Media Group.

Hyper Local Ventures Partners with Lucky Local

Kevin McCourt — Thu, 17 Mar 2011 17:28:00 GMT

Hyper Local Ventures Partners with Lucky Local to Provide a Unique Local Shopping API to Generate Hyper Local Affiliate Revenues

NEW YORK, March 1, 2011 - Hyper Local Ventures (http://www.hyperlocalventures.com) announced today its partnership with LuckyLocal.com, a new local shopping search engine, as the latest addition to the HLV platform focused on providing cutting edge resources and technologies to small businesses and local newspapers.

HLV has broadened its local capabilities by adding a shopping platform to serve consumers, merchants and affiliate websites. Lucky Local has a uniquely engineered application enabling a range of consumer facing websites, blogs, mobile apps and content providers to integrate local shopping functionality and in-store inventory data into their existing web platforms.

“The technology we provide gives consumers access to more than 40,000 store locations featuring over 2 million products and over half a million product reviews. Local merchants can now provide their audience with access to product information, price comparisons and real-time inventory availability. Using this platform, shoppers can view inventory at nearby stores and place orders before leaving their home” said Dov Herman, LuckyLocal.com’s founder and CEO.

As an HLV affiliate, merchants can also monetize when a shopper researches online for products in local stores. It starts with the offering of revenue through our CPC (cost-per-click thru) model. For example, revenues are earned from CPC affiliates in which related retailers have signed up for pay per click. Revenue can also be earned as a percentage of sales by way of our CPA (cost-per-acquisition) model in which existing retailer affiliate networks have been matched with their 2.6 million product database.

“Lucky Local’s unique Application Programming Interface (API) enables HLV affiliates and partners to earn revenue on any site that contains our HTML/API codes, which are adaptable for varied levels of businesses” said Aron Schoenfeld, Managing Partner of HLV. “We have created a model that allows our affiliates to earn from local search in an entirely new way” added Schoenfeld.

Local shopping with in-stock inventory is the next frontier of e-commerce and HLV’s affiliate program makes it fast, easy and affordable to have local shopping inventory on your site and earn sizeable commissions from sales.

To learn more about the affiliate program or to offer Lucky Local on your newspapers website, please email newspapers@luckylocal.com

About Hyper Local Ventures
Hyper Local Ventures LLC is a unique organization that focuses on developing technologies and resources for the underserved hyper local markets, specifically the local newspaper and media space. By providing local media sources access to new platforms for free, with the ability to generate revenue from the platform, they will be able to compete with national publications that exist in their community. For more information, please visit www.hyperlocalventures.com.

About LuckyLocal.com  
LuckyLocal.com is a free consumer site, which enables shoppers to research products on-line and pick them up locally after being assured of in-stock availability. The company, backed by angel investment, is ideally positioned to take advantage of the latest e-commerce trend of linking online search with purchase and pick up quickly and easily.

FOR LOVE OR MONEY…NOW YOU CAN HAVE BOTH - Advanced Telcom Services

Kevin McCourt — Tue, 01 Mar 2011 17:28:00 GMT

FOR IMMEDIATE RELEASE
March 1, 2011

Mobile marketing expert Bob Bentz looks at statistics on the online dating industry and its implications for non-traditional revenue opportunities for the newspaper business.

Philadelphia – Looking for love in all the wrong places?

Now your newspaper readers can find love online while your reap the benefits of being part of the $1.049 billion online dating industry in the USA!

Consider the following online dating statistics:

• Last year, 17% of all marriages were between couples that first met online.
• From 2009 to 2010, nationwide use of online dating increased by 15% while overall internet use increased by just 9%.
• Over 40 million Americans used an online dating solution last year.
• Match.com alone has 15 million members.
• On average, the online dating customer spent $239 per year on internet dating services.
• Online dating was a $4 billion industry worldwide in 2010 with $1.049 billion coming from the USA.
• The average age of an online dating user is 48.

MatchLink provides a customized online dating affiliate site for your newspaper, but with the power of the largest singles database in the nation behind it.

A custom online dating site promoted on your newspaper web site builds community among your readers and can make your site more relevant to younger consumers. And, since the average online dating site user is active for 6.7 months, MatchLink becomes a great source of residual income.

Advanced Telecom Services has been a long-time provider of voice personals to newspapers. The company will be presenting its MatchLink internet dating solution for newspapers at NAA mediaXchange in Dallas from March 25-28, 2011.

Media Contact: Bob Bentz
bobb@advancedtele.com
610-254-7191
Follow me on Twitter - @bobbentz
Linked In – Bob Bentz

WoodWing Announces Publishing Support For HP TouchPad, HP’s New webOS Tablet

Kevin McCourt — Tue, 22 Feb 2011 16:07:00 GMT

Digital Editions of Time Magazine, PEOPLE Magazine and Sports Illustrated created with WoodWing´s tablet-publishing solution featured on HP TouchPad during HP’s launch event for new HP webOS devices

ZAANDAM, The Netherlands (February 21, 2011) – WoodWing Software (www.woodwing.com), an innovation leader in the tablet-publishing world, announced today that the company’s software supports publishing on the HP TouchPad tablet, first introduced by HP on February 9 at its “Think Beyond” launch event in San Francisco. The HP TouchPad was also presented at the Mobile World Congress, which took place in Barcelona, Spain, from February 14-17.

During the launch event, digital editions of Time Magazine, PEOPLE Magazine and Sports Illustrated created with WoodWing´s tablet publishing solution were shown on the HP TouchPad tablet. WoodWing developed a native Reader App for HP webOS to enable publishers to also serve their readers using webOS devices.

“I am very impressed with the HP TouchPad – it's nicely built, very user-friendly and it looks simply great,” said Erik Schut, President of WoodWing Software. “But what a technical person like me appreciates the most is that HP webOS supports native HTML5. This is a great basis for now and the future. As it is part of our strategy to support all platforms relevant for our customers, we are pleased to include the webOS platform for publishers at this early stage.”

Multi-Screen functionality ensures efficient multi-platform tablet publishing
WoodWing’s tablet-publishing solution comprises the cross-media publishing system Enterprise – including the content management application Content Station – and the Digital Magazine Tools. The solution ensures a highly efficient tablet-publishing workflow and allows publishers of any size the ability to deliver an outstanding user experience on the various tablet devices due to the use of native Reader Apps. The new Multi-Screen functionality offered by WoodWing´s Tablet Publishing Solution enables publishers to create content for multiple devices almost effortlessly. A short video presentation of this new feature can be found on WoodWing´s YouTube Channel at www.youtube.com/WoodWingSoftware.

Well over a million downloads per month
The number of apps created with WoodWing´s Digital Magazine Tools has grown to well over 175. Furthermore, publishers worldwide have produced more than 2,000 digital issues, with well over a million downloads per month, making the WoodWing Digital Magazine Tools the most popular tablet-publishing solution on the market today.

Each month, about 25 new publications are brought to a tablet device using WoodWing´s solution. A continuously updated list of published apps is available at www.woodwing.com/tablet-gallery, As a result of the large number of tablet publications already created with WoodWing´s Digital Magazine Tools, WoodWing´s Authorized Solution Partners worldwide have become tablet publishing experts.

About WoodWing
WoodWing Software, with 90 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers.

WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. More information is available on the Web at www.woodwing.com. WoodWing is on Twitter at http://twitter.com/woodwingsoft.

Press contact
Stefan Horst
PR Manager WoodWing Software
T: 0049-151-12 72 63 62
E: sho@woodwing.com
T: http://twitter.com/SHorst_WW

Advanced Mobile will be demonstrating its “Mobile Classifieds” at NAA mediaXchange

Kevin McCourt — Wed, 16 Feb 2011 17:11:00 GMT

Newspapers Drive Car Sales

Advanced Mobile Solutions will be a sponsor of the NAA mediaXchange show in Dallas March 25-27, 2011. At the show, Advanced Mobile will be demonstrating its “Mobile Classifieds” platform that includes Cars2Go—a product that enables newspapers to garner additional revenue from its automotive advertisers by including the Cars2Go mobile marketing product.

Winchester, Virginia – Like many GM auto dealers in recent years, Jim Stutzman Chevrolet-Cadillac has not had an easy road. But, it hasn’t kept the affable Stutzman from continuing to persevere and move his Virginia auto dealership forward during difficult economic times by continuing to utilize innovative advertising methods and thinking outside of the proverbial “box.”

Of course, it doesn’t hurt that the 51-year-old Stutzman has a new media star in his office either, 23-year-old son Bryan, a recent graduate of West Virginia University who is following his father’s and his grandfather’s lead as a third generation employee in the auto business.

“I like to think I keep up with new things pretty well,” said Jim Stutzman who uses a Blackberry, owns an MP3 filled with tunes ranging from Stan Kenton and Patsy Cline, to The Beatles, Pink Floyd( and of course…Jimmy Buffett), and is an albeit-infrequent user of social network sites Facebook, Plaxo, and Linked In. “But, Bryan has taken our social media and mobile ventures to a new level that I would not have been able to do.”

After graduating from college, Bryan began working in the general accounting office- a good grooming ground for the young man who may one day allow his father to spend more time on the golf course and traveling to away Redskins games rather than agonizing over unsold inventory and how to compete with cheaper imports. The younger Stutzman set up a Facebook account for the dealership linked in with their website, manufacturer, and Washington Marketing Association. The immediate interaction with customers is invaluable and the dealership has sold several vehicles simply by having the ability to be responsive to customer needs and fulfilling those needs.

Until recently, the dealership had spent some time promoting on the internet, but almost none with the emerging mobile internet and mobile marketing. It had run one text message promotion, but the results were not overwhelming. That’s when it learned about Advanced Mobile Solutions and its Cars2Go product.

Cars2Go bills itself as the only complete mobile solution for the auto industry. With the Cars2Go “Triple Play,” auto dealers are supplied with a mobile website, text message marketing solution, and an app. The investment? $750 per month.

Jim Stutzman Chevrolet is now working on increasing its mobile database of potential users through the text message marketing tool. In its advertising, the dealership asks customers and prospects to text a keyword to a short code (Text Stutzman to 50123) to receive items like discounts on oil changes. When the prospect participates in the interactive text message campaign, he or she has then “opted-in” to the mobile database and Jim Stutzman Chevrolet-Cadillac has the ability to send them broadcast text messages in the future. Such broadcast text messages might be to notify the customers of upcoming sales, special offers, or new model releases.

“With mobile regulations, we can’t just spam people with our text messages,” said Bryan Stutzman. “But, if they opt-in, we are able to keep them informed of what is going on at the dealership. This is why we find it works better than email does.”

The other thing that Stutzman likes is that Cars2Go allows consumers to search the entire inventory of his dealership from the mobile website or the app. The mobile phone user is able to see detailed information about the cars plus images. “It enables those people who like to window shop on Sundays to see what we have available,” added Jim Stutzman. “Our sales team can then follow up directly with the prospect.”

One thing about mobile apps is that most apps are only used for a short time and then just remain on the phone unused in the future. You could see where this might be common with an auto app; after all, once the new car buying process is over, what is the real incentive to continue using the app? The app from Cars2Go solves this by offering tools that will keep the user involved with the app and keep Jim Stutzman Chevrolet-Cadillac in the forefront of the user’s smart phone.

“We have added some cool auto-related tools on the app to keep users involved with the app other than just through direct dealer promotions,” said Bret Dunlap, president of Advanced Mobile Solutions. A Meter Minder feature, for instance, will remind the driver when the parking meter is about to expire.

The app will also utilize its GPS to help find the car in a large parking lot at a mall or stadium. “That would have helped me at Fed Ex Field this season,” said Jim Stutzman who is a Redskins season ticket holder.

Stutzman believes that his new mobile marketing tool is not lost on auto buyers and will help drive more car sales to Jim Stutzman Chevrolet-Cadillac. “Let’s face it, everything is moving to the mobile phone so why should car buying be any different?”

Stutzman’s auto dealership is certainly on the move. Now, his marketing is too.

Jim Stutzman Chevrolet-Cadillac has been serving the Winchester, Virginia area since 1980. Jim Stutzman has been CEO since 1995. In 1998, Jim Stutzman Chevrolet-Cadillac was recognized as the Outstanding Small Business by the Winchester, Frederick and Clarke Chamber of Commerce.

Bobby Bentz is co-owner and Director of Marketing of Advanced Mobile Solutions—a mobile marketing company that provides mobile solutions to retailers, advertisers, and media. The suburban Philadelphia mobile marketing company recently celebrated its 500th sale of its Cars2Go product to auto dealers. As for Bentz, he’s just happy that he can find his car at the mall now.

http://www.advancedmobile.com

Apple’s iTunes subscriptions now available for publishers using WoodWing’s Digital Magazine Tools

Kevin McCourt — Wed, 16 Feb 2011 14:54:00 GMT

Magazine and newspaper publishers that use WoodWing´s Digital Magazine Tools to create the iPad editions of their publications can now offer their readers convenient subscriptions through iTunes, opening up a new business opportunity.

Media Release

WoodWing enables renowned magazine and newspaper publishers worldwide to offer their titles through subscriptions immediately at the launch of Apple’s subscription support in iTunes.

ZAANDAM, The Netherlands (February 16 2011) – WoodWing Software (www.woodwing.com), a leading international supplier of cross-media publishing solutions and an innovation leader in the tablet-publishing market, announced today that WoodWing´s tablet publishing solution offers support for the subscription functions that are now offered via Apple´s iTunes. As a result, magazine and newspaper publishers that use WoodWing´s Digital Magazine Tools to create the iPad editions of their publications can now offer their readers convenient subscriptions through iTunes, opening up a new business opportunity.

WoodWing customers that are launching with support for subscriptions via iTunes include Axel Springer in Germany (AutoBild), Ringier in Switzerland (Schweizer Illustrierte), Sanoma in The Netherlands (VIVA, Autoweek ), RCS in Italy (Max per iPad, A per iPad, Abitare for iPad, Bravacasa, Dove), Falkemedia in Germany (Slide), Future Publishing in Great Britain (T3 Magazine), the French newsweekly Le Point and the fashion magazine Nylon from the U.S.

Integration of the iTunes subscription process in WoodWing´s Reader App
Tapping the “Subscribe” buttons now available in the Kiosk section of WoodWing´s Reader App takes the user to the iTunes Store to subscribe to the publication for a specific period of time. The user will be billed via the usual convenient iTunes process. When the financial transaction is completed, the user is granted access to the latest edition, in addition to all upcoming issues for the duration of the subscription. New issues automatically become available ready for download in the Kiosk section of the Reader App.

Once the time period ends, the subscription will automatically be renewed for the same period of time, unless the user cancels the subscription, which is also an easy process.

“This new option is a major step forward on the way to establish the iPad as the digital media channel of choice for magazine and newspaper publishers,” said Hans Janssen, CEO of WoodWing Software. “By instantly supporting the new iTunes option to subscribe to the iPad editions of newspapers and magazines, WoodWing meets the needs of both customers and publishers worldwide. For customers, it’s the convenience that counts, and for publishers, it opens up interesting new business opportunities.”

150+ Apps, 1,500+ iPad editions
The number of apps created with WoodWing´s Digital Magazine Tools recently passed the century mark, and has since then grown to more than 150 apps. Furthermore, publishers worldwide have produced more than 1,500 digital issues, making the WoodWing Digital Magazine Tools the most popular tablet-publishing solution on the market today.

Each month, about 25 new publications are brought to the iPad using WoodWing´s solution. A continuously updated list of published iPad apps is available at www.woodwing.com/tablet-gallery. As a result of the large number of tablet publications already created with WoodWing´s Digital Magazine Tools, WoodWing´s Authorized Solution Partners worldwide have become tablet publishing experts.

Press contact
Stefan Horst
PR Manager WoodWing Software
T: 0049-151-12 72 63 62
E: sho@woodwing.com
T: http://twitter.com/SHorst_WW

Apple, iTunes and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

WoodWing Brings Tablet Publishing to Multiple Devices

Kevin McCourt — Wed, 09 Feb 2011 22:11:00 GMT

WoodWing Software, an innovation leader in the field of cross-media publishing solutions, today announced additions to the Enterprise publishing system, including support for multiple tablet devices.

ZAANDAM, The Netherlands (February 9, 2011) – In 2010, WoodWing Software (www.woodwing.com) was the first company to introduce a system to efficiently publish to the iPad. WoodWing is seen today as the innovation leader in the tablet-publishing market, and is now taking another big leap forward with the new Multi-Screen functionality offered by its Tablet Publishing Solution. This helps publishers create content for multiple devices almost effortlessly. The introduction coincides with the launch of WoodWing’s native Android Reader App for the Samsung Galaxy Tab.

WoodWing’s tablet-publishing solution includes the cross-media publishing system Enterprise – including Content Station – and the Digital Magazine Tools. WoodWing’s tablet-publishing solution not only takes care of a highly efficient workflow, it also delivers an outstanding user experience on the various tablet devices through the use of native Reader Apps.

Android Reader Apps for the Samsung Galaxy Tab and Honeycomb devices
With an efficient workflow in place, WoodWing is ready to launch Reader Apps for the various tablets that are approaching the market, starting with the Android Reader App. This App has been developed and tested for the Samsung Galaxy Tab, the first significant Android tablet device on the market. An Android 3.0 (Honeycomb) Reader App will be released as soon as Android 3.0 becomes available. The first big title using the Android Reader App will be launched soon.

Enterprise 7.3: Multi-screen support, Widgets made easy and higher efficiency
To accommodate efficient publishing to multiple devices, WoodWing’s Enterprise publishing system has been enriched with Multi-Screen support – a smart solution to easily create content for various devices with different screen sizes, resolutions and aspect ratios, using a single InDesign layout. This greatly simplifies the production and minimizes overhead when creating content for different devices. Within InDesign, so-called DM Artboards are used to control the aspect ratio differences. When exporting a Digital Magazine, the user can export content for a single or multiple devices at the same time. A short video presentation of this new feature can be found on WoodWing´s YouTube Channel at http://bit.ly/gkkI57.

Since last summer, HTML widgets – custom interactive elements on a page – have been supported in the Reader App. With Enterprise v7.3, this powerful feature has been fully integrated into the creative workflow. Using the new InDesign Widgets palette, even designers without technical know-how can conveniently place and configure HTML5 widgets. Widgets that ship with Enterprise 7.3 include “360 Viewer,” “Progressive Image Zoom,” “Filmstrip Viewer,” “Image Reveal” and “HTML Container.” The latter allows the user to embed code for such elements as banner ads and Google maps. Placing them can be accomplished with a simple copy-and-paste action.

On the efficiency side, editors can now open a layout with multiple InCopy articles and edit them all at once. Right-to-left support for metadata and content has also been added for customers in the Middle East, and numerous smaller issues have been addressed. This wide range of usability and productivity improvements is available for both CS4 and CS5 users.

Content Station 7.3: Enhanced Digital Magazine Management
Content Station has been extended to support the new Multi-Screen functionality, enabling publishers to quickly preview and export Digital Magazine pages for various devices. The user interface of the Digital Magazine application in Content Station has been thoroughly revamped based on customer feedback, making the management of digital issues a breeze. Content Station also adds right-to-left support for metadata.

iPad Reader App: Progressive Downloads and Bookmarks
With the introduction of the new version 1.7 of WoodWing’s Reader App for the iPad, two major additions have become available – the most important of which is progressive downloads. Users no longer need to wait until a complete issue is downloaded. Shortly after the download has initiated, users can start reading their magazine or newspaper while the rest of the content is downloaded in the background, using an intelligent predictive algorithm. The new bookmarking feature allows users to save and bookmark articles for quickly accessing their favorite content.

150+ Apps, 1,500+ iPad editions
The number of apps created with WoodWing´s Digital Magazine Tools recently passed the century mark, and has since then grown to well over 150 apps. Furthermore, publishers worldwide have produced more than 1,500 digital issues, making the WoodWing Digital Magazine Tools the most popular tablet-publishing solution on the market today.

Press contact
Stefan Horst
PR Manager WoodWing Software
T: 0049-151-12 72 63 62
E: sho@woodwing.com
T: http://twitter.com/SHorst_WW

AdPerfect launches over 100 newspapers on Metroland’s YourClassifieds.ca

Kevin McCourt — Mon, 07 Feb 2011 16:34:00 GMT

By AdPerfect
Dated: February 3, 2011

Metroland sees an initial 38% revenue increase across print classifieds with the launch of AdPerfect’s Classified Advertising Solutions.

AdPerfect, a leader in providing local advertising and classified solutions has successfully launched Metroland’s online classified portal, YourClassifieds.ca. YourClassifieds.ca leverages AdPerfect’s suite of Classified Advertising Solutions including: Self-Serve Order Entry, Print-To-Online, and Online Marketplace.

The goal of YourClassifieds.ca is to make it easy for advertisers, both private and business, to place items for sale and for consumers to simply find goods (Metroland Media Group). Metroland’s existing system wasn’t powerful enough to fulfill this goal, and with overwhelming costs to build a solution internally Metroland was looking to outsource.

After extensive research Metroland executives sourced AdPerfect. “We definitely did our due diligence. We looked at six other vendors before deciding to go with AdPerfect,” said Beverly Crandon, Director, Generalist Classifieds, Metroland Media Group.

In AdPerfect Metroland found comprehensive technology that was flexible enough to meet their unique business needs for their 100+ newspapers. Additionally, AdPerfect’s solution offered features to meet their current and future strategy, such as aggregation, faceted search, social sharing, search engine optimization and membership matching with single sign-on via Facebook Connect.

When asked how the overall launch went and how her experience with AdPerfect has been Crandon noted, “AdPerfect’s team is very responsive. If we had a concern, someone on your team was quick to respond and there was always great communication throughout the process.”

Enabling various upsells, such as standard enhancements like adding additional run days or lines of text, photos or attention getters in print, and unique online upsells such as featured listings and top ads enhancements, AdPerfect’s Classified Advertising Solutions provide YourClassifieds.ca advertisers multiple ways to promote and differentiate their ads, and Metroland the opportunity to monetize on classifieds ads.

“I just pulled a report this afternoon, and already our ad count is up on this system, compared to last Friday at the same time, and overall revenue is up 38% on print ads,” Crandon explains. “This is a good indicator of what’s to come.”

To learn more about AdPerfect’s Classified Advertising Solutions visit http://www.adperfect.com/solutions/classified-marketplace-solutions/free-model/

###

Our suite of solutions include: Classified Advertising Solutions, which let your advertisers place classified & display ads through a Self-Serve Order Entry as well as promote classified listings using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online & mobile platforms Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units.

AdPerfect’s solutions are used by over 350 media publishers across North America, the UK, and Australia. Some customers include: McClatchy, NY Times Regional Media Group, Metro Group, Postmedia, Boston.com, Apartments.com, Post Gazette, Cars.com, AutoTrader UK, and Metroland Media Group.

Media Sales Reps’ Secret Weapon to Closing More Sales

Kevin McCourt — Tue, 01 Feb 2011 18:17:00 GMT

Contact: Ryan Stevenson, Product Development Manager
309.690.5385 • rstevenson@multiad.com

MultiAd Releases Recas® Mobile

Media Sales Reps’ Secret Weapon to Closing More Sales

January 28, 2011 (Peoria, Illinois)—MultiAd announces the release of Recas Mobile, an application that delivers targeted co-op advertising information directly to media sales professionals. The mobile application is a media sales tool that helps close deals during sales calls. Native applications are currently available for mobile devices running Blackberry®, Android®, iOS® (Apple) and Windows® Mobile.

Recas Mobile delivers only the information a media sales representative needs to assist their clients with maximizing advertising budgets. The app is based on MultiAd Recas, the leading solution for media companies—newspaper, yellow page, outdoor advertising and broadcast companies—to research and manage their co-op sales initiatives.

“Recas Mobile extends the reach and impact co-op advertising has on our clients’ bottom line,” states Ryan Stevenson, product development manager. “It’s an exciting new addition to the Recas solution that a media sales representative can quickly reference while consulting with their retail clients.”

The app provides instant access to the Recas co-op database, allowing media sales representatives to search active co-op plans by category or search for specific brands or product types. Each manufacturer plan details earning levels, reimbursement rates and manufacturer contact information. The plans are segmented by media type so the sales representative can focus on the specifics of their product line.

Co-op advertising provides a revenue stream to media outlets by allowing them to augment their customer’s advertising budgets. It increases the reach and frequency of the advertised brands and drives traffic to the retailer(s) that distribute those brands.

Recas Mobile is available as a stand-alone monthly subscription or can be bundled with a Recas.com subscription.

Additional information is available at multiad.com/recas or by calling 800.245.9278, ext. 5385.

About Recas
Recas is the tool that newspaper, yellow page, outdoor advertising and broadcast media properties rely on for growing revenue through the use of co-op advertising. Core features include a comprehensive database of detailed manufacturers’ co-op plans and a CRM tool that allows clients to manage the sales process for each of their customers. Users rely on Recas to run profitable co-op advertising departments and to provide their sales reps with a strong competitive advantage. By simplifying the co-op information into an easy-to-use database, Recas enables media properties of all sizes to assist their retail advertisers with brand promotion at the local level.

About MultiAd
Since 1945, MultiAd has been a leading provider of advertising products and services with a progressive, client-centered approach. MultiAd offers a portfolio of solutions designed to increase productivity and revenue including: mobile application development, custom web application development, Creator Professional, Creative Outlet, Recas®, Kwikee®, ePublish (interactive online versions of print publications) and several self-service advertising solutions. For more information on MultiAd, visit www.multiad.com.

-30-

Note: MultiAd, Kwikee and Recas are registered trademarks of MultiAd, Inc. All other trademarks are the property of their respective owners.