NAA Associate Member Blog

Evening Post Publishing Selects SAXOTECH Mediaware

2011-09-15T14:26:00Z

FOR IMMEDIATE RELEASE

SAXOTECH Media Contact:

Wendy Mozingo
+1-813-784-2119

Evening Post Publishing Selects SAXOTECH Mediaware Center to Serve Print and Digital Publishing Channels from One Integrated Solution
SAXOTECH Cloud provides high performance, cost savings and security while bringing newsrooms together for greater operational efficiencies

Tampa, Fla. - September 15, 2011 - SAXOTECH, a leader in content management, circulation and advertising technology, announced today, Evening Post Publishing has selected the SAXOTECH Mediaware Center, the company's cross-channel content and workflow management solution to centralize its publishing operations. The feature-rich platform and digital delivery solution will provide a complete publishing system as a hosted service to more than 250 users across five newspaper sites including The Post and Courier (S.C.), The Eagle (Texas), Aiken Standard (S.C.), The Georgetown Times (S.C.) and Summerville Journal-Scene (S.C.) and The Salisbury Post (N.C.), 23 Web domains and additional niche sites.

Evening Post Publishing's move to implement the SAXOTECH Mediaware Center will enable all of its sites to bring the newsrooms' print and digital publishing together creating many efficiencies of a deeply integrated newsroom. With each location running on a centralized deployment of the SAXOTECH system, newsrooms will be able to plan and share content to ensure optimal resource management and a more efficient news production environment.

The SAXOTECH Mediaware Center will provide Evening Post Publishing's content producers and editors with a wide array of layout and channel workflow tools to plan stories and manage content based on resource availability. By managing each new story from conception through multi-channel delivery in the same system, producers will realize unsurpassed productivity - extending content and enhancing news publishing operations.

Evening Post Publishing will also implement SAXOTECH's iPad solution. With One Touch Publishing, the SAXOTECH Mediaware Center will enable the media company's users to reach news consumers based on their preferences. Whether readers prefer the Web, RSS, handheld devices or other rich media formats, SAXOTECH will provide the flexible production tools needed to serve high volumes of content to multiple digital channels.

"Evening Post Publishing has always embraced new technology and we believe the future is in the cloud," said Mickey Bella, president of shared services, Evening Post Publishing. "One of the key advantages for us was the ability to have all of our sites on one platform allowing us to create a centralized newsroom with content sharing across all groups. Bringing our newsrooms together will enable us to quickly realize greater operational efficiencies and our newspaper sites will have the ability to have total audience reach in the SAXOTECH ecosystem."

The highly scalable hosting environment will enable the media company to quickly adapt to advances and changes in the digital environment and be better equipped to handle large surges of traffic in the areas they serve. SAXOTECH's advanced hosting services available in the SAXOTECH Cloud provide a complete managed platform for 24/7 operation of SAXOTECH's software applications and supporting infrastructure.

Evening Post Publishing's publications will be able to use the latest SAXOTECH software functionality together with the most current hosting technology without having to purchase and maintain new servers internally. The SAXOTECH Cloud also enables each daily paper to obtain automatic software upgrades, behind-the-scenes maintenance and server support as well as automated resource balancing and monitoring.

When hosted within SAXOTECH's Cloud, the SAXOTECH Mediaware Center provides full Web integration effectively creating a virtual newsroom accessible from anywhere at anytime. Reporters, photographers, editors and any other type of user may access the full functionality of the SAXOTECH Mediaware Center from wherever they are located, greatly improving Evening Post Publishing's ability to efficiently produce news in a collaborative production environment.

"Evening Post Publishing will be better positioned to pursue new monetization strategies while more efficiently delivering the kind of valuable content their communities have come to expect," said Anders Christiansen, president and CEO, SAOXTECH. "We understand their need for streamlining communication and collaboration and are committed to the partnership and their goals to provide the most innovative and timely products to their readers."

Evening Post Publishing is a current customer of SAXOTECH. The media company selected SAXOTECH's enterprise-level Circulation system.

About Evening Post Publishing Co.

Evening Post Publishing Co. is a privately held information and marketing company headquartered in Charleston, South Carolina. Subsidiaries of the company include television stations in Arizona, California, Colorado, Kentucky, Louisiana, Montana, and Texas; daily and weekly newspapers in South Carolina, North Carolina and Texas. The company also owns and manages timberland in South Carolina through White Oak Forestry Company.

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH's corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotech.com.

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Straus News Goes Live with SAXOTECH

2011-09-09T12:13:00Z

FOR IMMEDIATE RELEASE

SAXOTECH Media Contact:

Wendy Mozingo
+1-813-784-2119

wmozingo@saxotech.com

Straus News Goes Live with SAXOTECH Mediaware Center Across Nine Weekly Publications

Full-feature workflow production system to effectively manage planning, development, editing and production of the media company's print and digital products

Tampa, Fla. - September 8, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, Straus News (covering communities along the NY, NJ and Penn. borders) is live with the SAXOTECH Mediaware Center. Implemented across Straus News' nine weekly publications - The Chronicle, The Photo News, The Warwick Advertiser, The Advertiser-News (North Edition), The Advertiser-News (South Edition), The Sparta Independent, The Township Journal, The West Milford Messenger and The Pike County Courier - this marks a decisive step in streamlining the process of publishing local news to multiple platforms.

Straus News chose SAXOTECH because of its long-standing expertise in the news business combined with its cutting edge technology solutions for publishing to different channels effortlessly.

Throughout implementation, Straus News experienced the dedicated support and know how of SAXOTECH's customer services team and went live with the SAXOTECH Mediaware Center without interruption to its routine.

"We found SAXOTECH to have the most comprehensive solution - one that would enable us to work seamlessly and efficiently across platforms at all our weekly newspapers - and the technology that will continue to grow and evolve alongside our news organization," said Jeanne Straus, president of Straus News. "The SAXOTECH Mediaware Center provides the tools we need to create a more flexible and modern newsroom."

With the transition to a new editorial content management system nearly complete, Straus News will proceed to integrate its digital efforts within the SAXOTECH framework. This move will provide the end-to-end workflow needed to allow Straus News to reach audiences based on their preferences. Whether readers prefer the Web, RSS, handheld devices or other rich media formats, SAXOTECH will provide the production tools needed to serve high volumes of content to multiple digital channels.

"Straus News will now be able serve print, and soon, digital products from one highly-efficient solution," said Anders Christiansen, chief executive officer, SAXOTECH. "By combining print and digital production seamlessly, the media company will have the ability to optimize local news reporting and advertising solutions for local businesses."

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH's corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.

MediaPass (TM) Launches Subscription Plugin for WordPress

2011-08-01T14:51:00Z

                                                                                                                              Media Contact:
                                                               (310) 745-5223
                                                press@mediapass.com

MediaPass^TM Launches Subscription Plugin for WordPress

Websites and Blogs Can Now Easily Charge For Premium Content As Content Leaders Continue to Adopt Digital Subscriptions

Los Angeles, CA, July 19, 2011 - MediaPass^TM (http://www.mediapass.com/), a leading subscription solution for websites, announced today the launch of the MediaPass subscription plugin for WordPress. MediaPass allows web publishers to earn money by charging for premium content, without turning on a site-wide registration system or directing end users to an off-site third party.

By downloading the MediaPass plugin, subscriptions can now be enabled on WordPress sites with the click of a button. Websites can charge for premium pages, specific articles and posts, or video content leveraging MediaPass' multiple implementation options. On the heels of the New York Times, newspapers such as The Dallas Morning News and The Daily Telegram recently announced their own plans for an online subscription model. While news remains a popular category for subscriptions, existing customers use MediaPass to charge for various types of premium content such as job listings, blog posts, obituaries, and podcasts.

"WordPress is an extremely popular and powerful choice for publishers, so we're thrilled about the release of our WordPress plugin. This is another step in making subscriptions even easier for any website of any size. We continue to show subscription revenue is increasingly vital to the success of content sites - and it's confirmed every day with the revenue numbers MediaPass publishers are generating," said Matt Mitchell, CEO of MediaPass.

MediaPass is a full-service subscription solution with customizable features and secure billing management. Merchant processing, fraud protection, and customer service are provided to all MediaPass publishers, and will also be available for WordPress plugin users. The plugin can be downloaded at http://www.mediapas.com/wordpress and is free for all users.

About MediaPass
MediaPass^TM (http://www.mediapass.com/) is a leading subscription solution for websites and works on any platform or CMS. Using MediaPass, a website can sell recurring subscriptions to their online content, without the resources and costs typically associated with in-house development. Founded by experts in online subscription models, MediaPass aims to service the growing world of web publishers who are frustrated with the limitations of an advertising-based revenue model and desire a simple, yet customizable subscription product.

Postmedia Community Publishing Sees Ten-Fold Revenue Jump With New AdPerfect-Powered Classified Site

2011-06-23T13:07:00Z

Postmedia Community Publishing Sees Ten-Fold Revenue Jump With New AdPerfect-Powered Classified Site Postmedia Community Publishing sees revenue quickly increase upon launching AdPerfect’s Classified Marketplace Solutions across all twelve community newspapers. New Westminster, B.C. (June 22, 2011) - AdPerfect, a web-based software solutions provider to media publishers, launches Postmedia Network’s Community Publishing group on its industry-leading classified platform to offer Your Community Marketplace. Serving the Lower Mainland and Fraser Valley regions of B.C., Postmedia Community Publishing, comprised of 12 community newspapers including the Vancouver Courier, Burnaby Now, and Chilliwack Times, is now providing their local communities a trusted classified site. Since putting the site live “we’ve seen a ten-fold increase in revenue,” says Mike Rutigliano vice president advertising sales and digital media at Postmedia Community Publishing. “Community newspapers need to invest in online and world-class technology. We need to give consumers what they want when they want it, and AdPerfect’s self-serve is a big part of it,” Rutigliano explains. Fully powered by AdPerfect, Your Community Marketplace offers an online self-serve order entry, available 24/7, for advertisers of any type to create their own print and/or online ads. The site also offers an online marketplace that displays advertisements and announcements. With the ability to syndicate classified content to additional online verticals or vendors and social media channels like Facebook, AdPerfect’s solution generates additional revenue for publications like Postmedia’s newspapers while streamlining internal processes. “As community papers, we are all about hyper-local. From a community perspective newspapers have a good opportunity in online classifieds, and can take advantage of the fact that they are trusted,” Rutigliano explains. AdPerfect offers its self-serve classified platform as a performance-based free model, giving publishers, particularly smaller communities like those belonging to Postmedia Community Publishing, the opportunity to change their classified strategy to digital-first with a comprehensive solution and without having to incur expensive setup fees. “AdPerfect’s free model is great, it’s helpful in achieving our goals,” Rutigliano notes. AdPerfect also powers all Postmedia Network daily newspaper self-serve sites, including Vancouver Sun/Province and Toronto’s National Post. “Working with Postmedia Network and its properties over the past five years has proven to be a great partnership. We continue to innovate providing reliable technology that supports their advertising initiatives. Powering Your Community Marketplace is just one example of how AdPerfect supports Postmedia Network’s overall classified strategy,” explains Steve Kump president & chief technology officer at AdPerfect. When asked why he continues to choose AdPerfect as their classified solutions provider Rutigliano said, “Its not a traditional vendor relationship. When we are successful then AdPerfect is successful.” About AdPerfect: AdPerfect offers comprehensive yet configurable local & classified advertising solutions designed to achieve maximum revenue for media publishers. AdPerfect’s web-based applications reduce costs, simplify workflows, and increase ROI. The suite of AdPerfect solutions include: Classified Marketplace Solutions, Integrated Media Solutions, and Online Advertising Solutions. AdPerfect’s solutions are used by over 450 media publishers across North America, the UK, and Australia. Some customers include: The McClatchy Company, New York Times Regional Media Group, Metro Group, Postmedia Network, Boston.com, Cars.com, AutoTrader UK, and Metroland Media Group. AdPerfect Contact: Christine Hamann 1.866.475.0555 marketing@adperfect.com www.adperfect.com ###

Newspaper Classifieds In Today’s Media Landscape: Associate Member AdPerfect

2011-05-25T12:58:00Z

Newspaper Classifieds In Today’s Media Landscape - New White Paper Now Available

Contact: AdPerfect
1.866.475.0555
sales@adperfect.com
www.adperfect.com

New Westminster, B.C. (May 24, 2011) - As an industry leader in self-serve classifieds with years of experience at solving newspaper challenges through innovative technology, AdPerfect is offering a free white paper, Making the Transition: Newspaper Classifieds in Today’s Media Landscape.

The rise of pure-play online classified sites has brought about a revolution in classified advertising. Newspapers can still create a viable classifieds business but not without making significant changes to traditional business models. This white paper outlines what kind of changes and classified strategy will prove effective in today’s media landscape. It notes how publishers can control costs, better leverage staff resources, capitalize on emerging opportunities, and drive revenue. Topics covered include: digital classifieds, self-service, innovation, and social classifieds.

Visit http://www.adperfect.com/whitepaper/ to receive this informative free white paper.

###

About AdPerfect:

AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.

Our suite of solutions include: Classified Advertising Solutions, which let transient & contract advertisers place classified & display ads through a Self-Serve Order Entry as well as promote classified listings using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publishes them to print, online, mobile, and social platforms; and Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units.

AdPerfect’s solutions are used by over 450 media publishers across North America, the UK, and Australia. Some customers include: McClatchy Company, New York Times Regional Media Group, Metro Group, Postmedia Network, Boston.com, Apartments.com, Pittsburgh Post Gazette, Cars.com, AutoTrader UK, and Metroland Media Group.

Southern Community Newspapers, Inc. Selects SAXOTECH to Optimize Publishing Efficiency

2011-05-09T20:08:00Z

FOR IMMEDIATE RELEASE

SAXOTECH Media Contact:
Wendy Mozingo
+1-813-784-2119
wmozingo@saxotech.com

Southern Community Newspapers, Inc. Selects SAXOTECH to Optimize Publishing Efficiency, Centralize Resources and Expand Community Reach

Centralized content management system provides greater collaboration, improved workflow and asset management across multiple newsrooms

Tampa, Fla. - May 9, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, Southern Community Newspapers, Inc. (Lawrenceville, Ga.) selected the SAXOTECH Mediaware Center to create a more efficient and modern newsroom. The media company will deploy the SAXOTECH publishing solution across its three daily newspapers – Gwinnett Daily Post, Rockdale Citizen and Newton Citizen, centralizing resources and creating a newsroom environment that will better serve its local markets.

SAXOTECH Mediaware Center will enable Southern Community Newspapers Inc. (SCNI) to integrate formerly disparate newsrooms into a single, highly-efficient virtual newsroom. With a powerful solution capable of planning, budgeting and resource sharing, newsroom staff at SCNI will be able to focus more on content and readership and less on the mechanics of publishing multiple daily papers.

“When looking for a new content management solution we had three key goals in mind – share resources and content across our media properties, improve workflow efficiency to reduce duplication of effort and modernize the way we manage our assets,” said Susan Andrews, controller, Southern Community Newspapers, Inc. “By providing a more seamless workflow, the SAXOTECH Mediaware Center will enable us to create better products and ultimately be the lead news source for our communities. We believe we have chosen the product with the best combination of features and value on the market today.”

SCNI will take advantage of the benefits of cloud computing. SAXOTECH’s managed hosting in the cloud will enable SCNI to provide its news consumers best-of-class Web site response times, enhanced functionality and an improved user experience. The centralized solution will be hosted and managed by SAXOTECH’s professional services group. SCNI will have the ability to take advantage of innovative technology performing at its highest levels without having to make the personal investment in the needed hardware. They will also have the ability to access and use a full production system from anywhere and at any time.

“We are pleased to provide Southern Community Newspapers Inc. with a publishing platform that can adapt and scale to the ever-evolving demands of media creation and consumption,” said Anders Christiansen, chief executive officer, SAXOTECH. With SAXOTECH Mediaware Center, SCNI will no longer have to struggle with multiple isolated newsrooms. They will now have unlimited sharing of resources and information throughout their entire media organization, creating a more collaborative work environment. SCNI will have the power to own their market.”

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's Circulation Division, obtained through the acquisition of Data Sciences, Inc., tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.

Adicio and impreMedia Launch Six New Spanish Language Job Boards in the U.S.

2011-05-06T16:37:00Z

CARLSBAD, CA, USA (May 5, 2011) – Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, announced the launch of six new Spanish language job boards for impreMedia, the leading Hispanic news and information company. These new job sites serve the 50 million Hispanics living in the United States.
The Spanish language job boards complement impreMedia's existing English job boards, giving Hispanic job seekers and advertisers the ability to post their resumes or job listings in English or Spanish across the U.S. The job boards are integrated into La Opinion, serving the Los Angeles Latino community; El Diario, serving New York Hispanics; La Prensa, serving Florida Hispanics; La Raza, serving Chicago Latinos; El Mensajero, serving San Francisco Bay-area U.S. Latinos; and RUMBO, serving the Houston Hispanic market.

“We couldn't have chosen a better partner than Adicio to provide the technology and tools the Hispanic market deserves. Their efforts have been amazing throughout the implementation and localization process,” said Ginger Neal, SVP, impreMedia Digital. “And they continue to support us in a myriad of ways to help us drive targeted traffic and sales to grow our online classifieds business.”

“impreMedia had an aggressive timeline, but we were able to exceed their expectations and deploy all 12 job boards ahead of schedule,” said Rick Miller, CEO, Adicio. “The fast turnaround enabled them to more quickly deliver localized content and job listings to the major Hispanic communities across the U.S.”

About impreMedia
impreMedia is the leading Hispanic News and Information Company. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25% of all U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.

impreMedia portals and publication websites are: www.impre.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbotx.com, www.vistamagazine.com, and www.contigola.com, www.lavibra.com, www.impreautos.com.

Contact:
Jacquelynn Carrera
B2B Marketing Manager
Jacquelynn.carrera@impremedia.com
(213) 896-2368

About Adicio, Inc.
Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers CareerCast.com, a job search portal and JobsRated.com, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors. For more information, please visit www.adicio.com, or call 760.602.9502, +31 (0)20 894 6014 or 800.276.1332.
###

Media Contact: Beth Brody
Brody PR (for Adicio)
609.397.3737
Beth@BrodyPR.com

Now Live on the SAXOTECH Cloud

2011-04-18T14:44:00Z

FOR IMMEDIATE RELEASE

SAXOTECH Media Contact:
Wendy Mozingo
+1 (813) 784-2119
wmozingo@saxotech.com

Journal Publications Manages Web and Multi-media
Content with SAXOTECH Online

Now Live on the SAXOTECH Cloud, Business Journal Publisher Realizes
New Efficiencies with Advanced Digital Publishing

Tampa, Fla. – April 11, 2011 – SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, Journal Publications, a business journal publisher located in Harrisburg, Pennsylvania, is live with SAXOTECH Online, an intuitive publishing solution for managing news content across multiple digital channels. Central Penn Business Journal (http://www.centralpennbusiness.com) is the first of three business journal websites slated to go live on SAXOTECH’s browser-based content management system.

With its multi-channel publishing capabilities, SAXOTECH Online provides the framework for users to manage everything from Web design, site structure and video presentation to community interaction, email newsletters and wireless content. Digital media can flow seamlessly from Journal Publications’ content producers to a wide range of tablets and mobile devices. News managers have a greater ability to respond to breaking news by increasing the productivity of their staff.

“We chose a content management system that can grow alongside our organization” said Larry Kluger, president, Journal Publications. “By providing a flexible and scalable platform for multi-channel publishing, SAXOTECH allows us to focus our efforts on creating, marketing and distributing valuable business content while also expanding our unique offerings.”

Utilizing the SAXOTECH cloud, Journal Publications’ publishers now have access to the technologies that simplify and improve the speed of publishing, the freedom to focus IT resources elsewhere, and the comfort of knowing additional capacity is always available to handle any spikes in traffic that could occur throughout the year.

About Journal Publications
Journal Publications, Inc. is a multi-title publishing and events management company with operations in Pennsylvania and New Jersey. Founded in 1984, JPI publishes award winning business journals, consumer magazines and custom publications. JPI also plans and manages dozens of events annually for company owned products as well as for external customers. JPI also adds value to the business community through its subsidiaries like Best Companies Group, who coordinates "Best Places to Work" surveys nation-wide, Black Rhino Media, a full-service interactive media solutions company offering web development, Internet marketing and other custom media services, and PageTurnPro, a digital publishing software company with customers around the world.

SAXOTECH's Circulation Division, obtained through the acquisition of Data Sciences, Inc., tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.

AdPerfect Brings Multi-Column Liner Ad Support and more with Version 2.6

2011-04-18T13:45:00Z

AdPerfect Brings Multi-Column Liner Ad Support, Additional Display Ad Enhancements, and More with Version 2.6 of its classified platform

FOR IMMEDIATE RELEASE
Contact: AdPerfect
1.866.475.0555
sales@adperfect.com
www.adperfect.com
New Westminster, B.C., April 15, 2011 - AdPerfect, enterprise-level advertising solution provider to media publishers, has released version 2.6 of its classified platform. With this release, AdPerfect continues to solidify its reputation as an industry leader in self-serve classifieds and expands an already world-class feature set for its customers.

“AdPerfect continues to research & develop new features that will best benefit media publishers’ classified strategy today and in the future. This release adds to an already feature-rich solution, building in more functionality for publisher administrators and advertisers,” said Steve Kump, AdPerfect President & CTO.

Publishers have been given an even greater range of options when it comes to offering attractive, uniquely customized liner ad styles to advertisers wanting to promote their products, services, and announcements. Version 2.6 adds multi-column support for liner advertisements alongside a long list of style options and upsells that include inline graphics, customizable borders, color shading, reverse headlines, and more.

The latest release also expands publisher options for self-serve print display ads. Display ads let publishers design and configure styles in a web-based interface, making them available to advertisers on a package-by-package basis. Eliminating an often time-consuming proof-revision process, self-serve display ads can generate new publisher revenue streams in categories that were otherwise unavailable or cost-prohibitive for advertisers. With version 2.6, publishers can now set up custom graphic libraries and angled text regions. There are also further enhancements to the display ad creation workflow that improve usability and user friendliness.

“With AdPerfect’s platform, publishers are harnessing a forward-looking digital classifieds strategy through self-serve ad placement and a powerful online marketplace,” explains Kump. “And with our performance-based free model, we've eliminated the barriers for any publishers wanting to deploy a first-rate classified advertising solution.” To learn more about AdPerfect’s Classified Marketplace Solutions visit http://www.adperfect.com/solutions/classified-marketplace-solutions/.

###

About AdPerfect : AdPerfect offers comprehensive and configurable, web-based advertising solutions designed to achieve maximum revenue for media publishers while reducing costs and simplifying workflows. The AdPerfect suite of solutions includes: Classified Marketplace Solutions, which let contract and private-party advertisers place classified & display ads using a Self-Serve Order Entry as well as promote classified listings through an Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online, mobile & social platforms; Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven rich media ads. AdPerfect’s solutions are used by over 500 media publishers across North America, the UK, and Australia. Some customers include: The McClatchy Company, The New York Times Regional Media Group, Metro News, Postmedia Network, Boston.com, Apartments.com, and Cars.com.

Miami Herald Roll-out on McClatchy's CCI NewsGate Data Center Completed

2011-04-04T12:56:00Z

With full rollout completed on March 28, The Miami Herald and el Nuevo Herald are the latest additions to McClatchy's CCI NewsGate data center.

Aarhus, 1. April 2011.

According to César Mendoza, VP Information Technology at The Miami Herald, the move to a CCI NewsGate system hosted in McClatchy's data center, located in Charlotte, NC, has a number of benefits:
"Being in a data center obviously reduces the burden on the local paper by leveraging the infrastructure and the expertise of one central environment. Replacing our legacy system with CCI NewsGate also means that we now have a modern multimedia platform that allows us to publish on multiple channels and allows us to implement a two-way integration between the print and online departments."

The NewsGate solution will also enable The Miami Herald to integrate into one consolidated solution a number of workflows that were previously separate like budgeting and assignment. Other benefits that will be explored by the Miami Herald include NewsGate's built-in support of resource and content sharing across the McClatchy newsrooms hosted in the data center.

The project, which also includes el Nuevo Herald, has been completed on schedule and has involved a corporate McClatchy team, a team of Miami Herald expert users and some CCI assistance.

"Although it is a project of some magnitude, it has been a fairly smooth one. I attribute that to the very high focus and support from everybody involved," says César Mendoza.

The McClatchy data center now hosts The Charlotte Observer (NC), The Raleigh News & Observer (NC), The Rock Hill Herald (SC), The Sun News (SC), The State (SC), The Miami Herald and el Nuevo Herald (FL).
According to McClatchy News Systems Manager Neil Mara, who has been involved in the data center build-up from the very beginning, adding The Miami Herald to the shared data center is very much in line with the overall McClatchy strategy:

"The objective is to centralize and standardize our systems. The efficiency and cost effectiveness of the data center model makes it much more affordable to move the individual news operations to a modern multichannel publishing platform, and it provides us with the possibility to share resources and content across newsrooms. "

Adding new properties to the NewsGate data center has become a process almost exclusively run by a corporate McClatchy team in collaboration with the local organization. CCI assistance is often minimal.

"The timing is up to us. All we need to do is to agree we want to do it, acquire the necessary software licenses and then go right ahead and do it," says Neil Mara.

About CCI:
CCI is a leading provider of editorial and advertising solutions for multimedia news environments. Our CCI AdDesk, CCI NewsGate and CCI NewsDesk products are the most robust and powerful systems in the industry, and are implemented in news organizations across five continents. We provide the platform to support evolving needs of the world's largest news organizations, and scalable solutions to help growing media brands optimize their business strategies. Constant innovation and strong customer commitment remain the cornerstones of CCI's business model. CCI is an Oracle Certified Partner and Adobe Gold Solution Partner.

About The McClatchy Company
The McClatchy Company is the third largest newspaper company in the United States, publishing 30 daily newspapers, 43 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users comprehensive news and information, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald and El Nuevo Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The News & Observer (Raleigh).

For further information, contact Marketing Manager, Kim Svendsen: ksve@ccieurope.com or +45 8733 5588

MultiAd Releases Creator Express Exclusively on the Mac App StoreSM

2011-04-04T12:46:00Z

For Immediate Release: April 1, 2011

Contact: Rachel McMenimen, Marketing Manager309.690.5231 • rmcmenimen@multiad.com

First consumer version of popular line of professional desktop publishing tools is now available for under $30.

(Peoria, Illinois) – MultiAd has released Creator Express, a powerful graphics and text application that includes all the tools a user needs to create everything from simple flyers to professionally designed publications. The program is based on Creator Professional, a leading application for design experts in the publishing industry. Creator Express is now available exclusively to Mac users from the App Store for $29.99.

“Creator Professional has long been relied upon in the publishing industry for its toolset that is built for streamlining productivity,” said Jim Douglas, CEO of MultiAd. “We wanted to extend the use of the application to anyone, regardless of their experience with design software. The Mac App Store gave us the ideal distribution method to extend the reach of the Creator-software family out to individual users.“

Creator Express is the ideal program for those requiring professional-looking design or page layout results. The software combines design, illustration and production tools in one application. The Creator-family of products has been recognized for its user-friendly interface layered on to a robust feature set since 1989. Creator Express gives users of all levels of design experience the ability to create unique designs quickly.

The most popular features from Creator Professional remain intact including the ability to create custom shapes and drop images into the shapes for simplified cropping, vectored drawing tools, text and object style models, and multiple file format export options. Additionally, Creator Express supports OpenType® fonts and provides automatic CMYK-RGB conversions so the user can place a graphic of any color format and the software will adjust the image for the intended output. The application is available exclusively on the Mac App store.

About MultiAd
Since 1945, MultiAd has been a leading provider of advertising products and services with a progressive, client-centered approach. MultiAd offers a portfolio of solutions designed to increase productivity and revenue including: mobile application development, custom web application development, Creator Professional, Creative Outlet, Recas®, Kwikee®, ePublish (interactive online versions of print publications) and several self-service advertising solutions. For more information on MultiAd, visit www.multiad.com. Note: MultiAd, Kwikee and Recas are registered trademarks of MultiAd, Inc. Mac App Store is a service mark of Apple Inc.

Long Island Press Increases Automotive Sales with AdPerfect’s Integrated Media Solution

2011-03-22T17:26:00Z

By: AdPerfect

Date: March 23, 2011

Long Island Press increases incremental revenue and claims their local automotive market with
the launch of AdPerfect’s integrated media solution, Easy Find Autos.
AdPerfect, a leader in dynamic advertising solutions, launches Long Island Press, an award
winning weekly Long Island, NY newspaper, on their integrated media solution, Easy Find
Autos.

In today’s digital media landscape, where newspaper publications have seen decreases in print
advertising expenditures, Steven McKenna, General Manager at the Long Island Press notes, “A
print product at this point in time has to give people multiple touch points.” And that’s just what
McKenna saw in AdPerfect’s Easy Find Autos solution, which integrates print, online, mobile
and social media.

Steve Kump, AdPerfect President & CTO, explains, “This is not just another classified ad. This is
truly is an integrated media solution. And, with our new Facebook app it’s getting inventory in
the social media arena for added distribution.”

Branded as the Long Island Press Pre-Owned, McKenna is having no trouble selling to
automotive dealers in a market saturated by print-only competitors. McKenna states, “Our
advertisers love it!”

Separating themselves from the competition with an integrated media solution, the Long Island
Press is significantly increasing used car ad sales, generating an additional revenue stream. “In
the first week we had an initial 20% increase in incremental revenue,” McKenna says.
Kump explains, “Using the reporting metrics, Long Island Press’ sales team is now equipped
with the numbers need to sell to new dealers and retain existing ones. Plus, their dealers can see
how well their ad campaign is performing and make inventory adjustments accordingly.”
AdPerfect is not only driving incremental revenue for Long Island Press, they are saving time
and costs by streamlining production. “My creative department’s resources are not drained at all.
AdPerfect handles everything from inventory selection to pagination. It is instantly done. And
now advertisers are doing it themselves, bringing it to another level,” McKenna explains.
Being easy-to-implement as well means publishers, like Long Island Press, can start generating
additional revenue streams quickly. Commenting on the implementation McKenna says, “It was
very easy. This is truly a turnkey solution.”

McKenna adds, “Its great when you find a company like AdPerfect that understands, ‘we make
more money if you do.’ That builds a truly great partnership.”

AdPerfect is attending NAA’s mediaXchange conference March 25 - 28, 2011. Contact
sales@adperfect.com to arrange a demo on Easy Find Autos or any other AdPerfect advertising
solution while at the conference.

To learn more about Easy Find Autos visit http://www.adperfect.com/solutions/integrated-mediasolutions/
easy-find-autos/overview/.

###

About AdPerfect:
AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve
maximum revenue for media publishers. Our web-based applications reduce costs, simplify
workflows, and increase ROI.

Our suite of solutions include: Classified Advertising Solutions, which let your advertisers place
classified & display ads through a Self-Serve Order Entry as well as promote classified listings
using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online
listings and reverse publish them to print, online, mobile & social media platforms; and Online
Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad
units.

AdPerfect’s solutions are used by over 350 media publishers across North America, the UK, and
Australia. Some customers include: McClatchy, New York Times Regional Media Group, Metro
Group, Postmedia Network, Boston.com, Apartments.com, Post Gazette, Cars.com, AutoTrader
UK, and Metroland Media Group.

To learn more visit www.adperfect.com.

Internet Broadcasting Partners with Ebyline

2011-03-18T15:49:00Z

For Immediate Release

Internet Broadcasting Partners with Ebyline to Automate Freelancer Workflow; New Publishers Add 300 Professional Freelancers to the Network

LOS ANGELES (March 15, 2011) - Internet Broadcasting and Los Angeles Times Media Group have teamed up with Ebyline (www.ebyline.com) to manage their freelancer transactions. Ebyline will add more than 300 freelancers to their pool of professional journalists through these partnerships.

“At the core of Internet Broadcasting’s success is building engaging online experiences and doing it in a cost effective way. As soon as we met Ebyline and saw their platform for managing freelancers, we knew that it would be a great fit for us and our partners,”said Jeff Kimball, Chief Operating Officer of IB. “Ebyline has made our relationships with our freelancers far more efficient and allowed us to expand the depth of the content we provide to our local media customers.”

Ebyline is an online platform that helps publications more efficiently and economically manage freelancers and content syndication. Ebyline's virtual newsroom environment automates freelancer administration including assignment and pitch flow, tax management and electronic payment processing. Ebyline also introduces incremental revenue opportunities through its marketplace product, a platform designed to facilitate the a la carte sale of news content directly to other publishers.

For freelancers, Ebyline’s online platform also lets writers “self-syndicate,” giving them the ability to pitch, sell finished work to news organizations and negotiate fees with publishers. Ebyline is for professional journalists only – freelancers must have a track record in the business in order to gain access.

“We’ve removed the fixed cost structure associated with the management of freelancers to facilitate the creation and procurement of quality content,” Ebyline CEO Bill Momary says. “This is a win-win for both freelancers and editors.”

About Ebyline
Ebyline (www.ebyline.com) is a content exchange for news publishers and professional journalists, creating an alternative model dedicated to preserving high-quality reporting. The marketplace and underlying technology platform enable those who produce news content and those who publish it to do business with each other, buying and selling news on an á la carte basis using a secure online platform that is a fully functional marketplace and manages all administrative tasks – freeing up time and budgets on both sides to dedicate more resources to quality journalism. Ebyline’s partners include E.W. Scripps, Internet Broadcasting, Los Angeles Times Media Group, The Sacramento Bee, Variety, ProPublica, and more. Ebyline is based in Los Angeles.

About Internet Broadcasting
Internet Broadcasting is the leading provider of solutions that create online experiences that capture consumers’ attention which, in turn, creates audiences that respond to advertising. IB provides the technology and services that our TV, Newspaper, Cable and Radio customers need to build successful online media businesses through our Enterprise Publishing Platform (ibPublish), News & Content, and Advertising Solutions products. Our customers succeed because IB creates solutions that no one else has. We deliver measurable results for our customers and grow their businesses in a cost-effective way. For more information visit www.ibsys.com.

# # #

Media Contact
Allen Narcisse
818-570-2574
press@ebyline.com

PAGE Cooperative Board Approves Impact Engine As A Preferred Supplier

2011-03-17T21:29:00Z

For Immediate Release:
April 11, 2010 Contact: Impact Engine Inc.
press@impactengine.com
877.462.2289

SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces PAGE Cooperative (“PAGE”) has approved Impact Engine as a Preferred Supplier to its membership of 1,670 Newspapers across the United States. As a Preferred Supplier, IE will deliver critical rich media revenue generation capabilities to the PAGE membership.

The PAGE Board of Directors voted to approve Impact Engine as a Preferred Supplier when they met immediately after the Inland/SNA/SNPA Multimedia Key Executives Conference in February. The recommendations were made to the Board by the Supplier Evaluation Committee who reviewed Impact Engine as a candidate at their annual meeting in January 2011 in San Diego, California.

“One of the main ways that we learn of new partner candidates is through our membership. In conversation, Impact Engine’s name kept coming up as a company worth evaluating for inclusion as a Preferred Supplier” said Steve Schroeder General Manager and Director of Technical Services for PAGE. “After review, it was clear to the committee that their platform capabilities far exceeded other offerings. The fact that they can, deliver so many ad formats and campaign reporting tools within the same product is very unique and valuable to our membership. We are excited to have them aboard.”

“We are very pleased to be welcomed to the PAGE family as a Preferred Supplier” said Neil Greer, the CEO and Co-Founder of Impact Engine. “As the most tenured organization of its kind, PAGE has built a reputation that our clients trust implicitly. We are focused on delivering on our commitment to PAGE to deliver revenue generation and cost cutting capabilities to PAGE members at a price point that makes fiscal sense.

With its patent pending integrated approach to rich media display advertising, Impact Engine is able to bring the PAGE members a turnkey approach to increasing revenue and profits in rich media from local advertising. Impact Engine capabilities include rich media display ad creation for any rich media ad in flash including pre roll video and expanding ads. Software capabilities include ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.

About PAGE Cooperative
In operation since 1984, PAGE Cooperative has an extensive nationwide membership with members in all 50 states, including more than 570 daily newspapers and over 1,100 non-daily publishing facilities. This represents almost three-quarters of the privately owned daily newspapers in the United States.

The idea to form PAGE was hatched in 1983 at a meeting of newspaper owners and friends – Pete Eyerly, Bloomsburg (PA) Press Enterprise; Joe Smyth, Independent Newspapers – including Dover, DE and several non-dailies in FL and AZ; and Chuck Berky, a recent owner/Publisher of The Reporter (Lansdale, PA) and Gannett Executive.
Today, PAGE members include almost three quarters of the independent daily newspapers in the United States. Annual purchases through PAGE now exceed $250,000,000.

About Impact Engine
Impact Engine is the leading online display ad automation company for local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.

Media News Group Signs Corporate Agreement with Impact Engine – Extends Usage Corporate Wide

2011-03-17T21:26:00Z

For Immediate Release:
March 17, 2010 Contact: Impact Engine Inc.
press@impactengine.com
877.462.2289

SAN DIEGO, CA - Impact Engine, the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces Media News Group has chosen to extend its relationship with Impact Engine to a corporate agreement. The comprehensive customer partnership has already resulted in increased revenue and improved coordination among the ad reps, creative teams and management.

“Impact Engine has been diligent in its partnership with us and continues to deliver significant value to our organization. Their continued focus on product excellence and customer service enables us to focus on our advertisers’ needs without operational friction” said Sara Glines, Vice President of Field Operations at Media News Group Corporate.
The nationwide group of Media News Group sites using the ImpactEngine.com platform include: Siliconvalley.com, San Jose Mercury News, LA.com, El Paso Times, Lowell Sun and many others.

“I am pleased Media News Group has chosen to expand its relationship with Impact Engine. I also applaud the Impact Engine team for gaining the trust of this market leader in the local media industry,” said Neil Greer, CEO and Co-Founder of Impact Engine. “Impact Engine will continue to pursue new ways of pleasing its clients and helping them capture new business opportunities.”

With its patent pending integrated approach to rich media display advertising, Impact Engine is able to bring Media News Group and over 1,000 other media sites a complete turnkey approach to profiting from rich media in local advertising. Impact Engine’s capabilities include rich media display ad creation, ad optimization, campaign reporting and ad server integration - all in one easy to understand workflow.

About Media News Group
MediaNews Group, Inc. (www.medianewsgroup.com) is the nation’s second largest newspaper company as measured by circulation, with headquarters in Denver, Colorado. MediaNews Group and its affiliated companies publish 61 daily newspapers and approximately 100 non-daily publications in 13 states. In addition, MediaNews Group provides programming and operational services for a CBS affiliate in Anchorage, Alaska and four radio stations in Texas licensed to Affiliated Media, Inc. FCC Trust. MediaNews Group Interactive, MediaNews Group’s new media division maintains more than 75 Web sites for its daily newspapers.

About Impact Engine
Impact Engine is the leading online display ad automation company for the local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.