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Straus News Goes Live with SAXOTECH
FOR IMMEDIATE RELEASE
SAXOTECH Media Contact:
Wendy Mozingo
+1-813-784-2119
wmozingo@saxotech.com
Straus News Goes Live with SAXOTECH Mediaware Center Across Nine Weekly Publications
Full-feature workflow production system to effectively manage planning, development, editing and production of the media company's print and digital products
Tampa, Fla. - September 8, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, Straus News (covering communities along the NY, NJ and Penn. borders) is live with the SAXOTECH Mediaware Center. Implemented across Straus News' nine weekly publications - The Chronicle, The Photo News, The Warwick Advertiser, The Advertiser-News (North Edition), The Advertiser-News (South Edition), The Sparta Independent, The Township Journal, The West Milford Messenger and The Pike County Courier - this marks a decisive step in streamlining the process of publishing local news to multiple platforms.
Straus News chose SAXOTECH because of its long-standing expertise in the news business combined with its cutting edge technology solutions for publishing to different channels effortlessly.
Throughout implementation, Straus News experienced the dedicated support and know how of SAXOTECH's customer services team and went live with the SAXOTECH Mediaware Center without interruption to its routine.
"We found SAXOTECH to have the most comprehensive solution - one that would enable us to work seamlessly and efficiently across platforms at all our weekly newspapers - and the technology that will continue to grow and evolve alongside our news organization," said Jeanne Straus, president of Straus News. "The SAXOTECH Mediaware Center provides the tools we need to create a more flexible and modern newsroom."
With the transition to a new editorial content management system nearly complete, Straus News will proceed to integrate its digital efforts within the SAXOTECH framework. This move will provide the end-to-end workflow needed to allow Straus News to reach audiences based on their preferences. Whether readers prefer the Web, RSS, handheld devices or other rich media formats, SAXOTECH will provide the production tools needed to serve high volumes of content to multiple digital channels.
"Straus News will now be able serve print, and soon, digital products from one highly-efficient solution," said Anders Christiansen, chief executive officer, SAXOTECH. "By combining print and digital production seamlessly, the media company will have the ability to optimize local news reporting and advertising solutions for local businesses."
About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH's Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH's corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.
Published
Sep 09 2011, 07:13 AM
by
Kevin McCourt
About Kevin McCourt
Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange.
Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program.
Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.
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