NAA Associate Member Blog

The Associate Member Blog is benefit for NAA Associate Members – it is here for Associates to post press releases and product announcements of interest to the North American Newspaper Media industry. Releases that are primarily sales material or invitations will not be posted here. Newspaper members can search the Associate Member blog for keywords, or company or product names – or just browse. You can subscribe to updates using RSS or the other networking options on the left navigation rail. NAA Associate Members can forward releases for posting to throughout NAA Community and other NAA professional networks. For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055.

Newspaper Classifieds In Today’s Media Landscape: Associate Member AdPerfect

Newspaper Classifieds In Today’s Media Landscape - New White Paper Now Available

Contact: AdPerfect
1.866.475.0555
sales@adperfect.com
www.adperfect.com

New Westminster, B.C. (May 24, 2011) - As an industry leader in self-serve classifieds with years of experience at solving newspaper challenges through innovative technology, AdPerfect is offering a free white paper, Making the Transition: Newspaper Classifieds in Today’s Media Landscape.

The rise of pure-play online classified sites has brought about a revolution in classified advertising. Newspapers can still create a viable classifieds business but not without making significant changes to traditional business models. This white paper outlines what kind of changes and classified strategy will prove effective in today’s media landscape. It notes how publishers can control costs, better leverage staff resources, capitalize on emerging opportunities, and drive revenue. Topics covered include: digital classifieds, self-service, innovation, and social classifieds.

Visit http://www.adperfect.com/whitepaper/ to receive this informative free white paper.

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About AdPerfect:

AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.

Our suite of solutions include: Classified Advertising Solutions, which let transient & contract advertisers place classified & display ads through a Self-Serve Order Entry as well as promote classified listings using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publishes them to print, online, mobile, and social platforms; and Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units.

AdPerfect’s solutions are used by over 450 media publishers across North America, the UK, and Australia. Some customers include: McClatchy Company, New York Times Regional Media Group, Metro Group, Postmedia Network, Boston.com, Apartments.com, Pittsburgh Post Gazette, Cars.com, AutoTrader UK, and Metroland Media Group.

About Kevin McCourt

Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange. Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program. Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.