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For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055.
May 2011 - Posts
Newspaper Classifieds In Today’s Media Landscape - New White Paper Now Available
New Westminster, B.C. (May 24, 2011) - As an industry leader in self-serve classifieds with years of experience at solving newspaper challenges through innovative technology, AdPerfect is offering a free white paper, Making the Transition: Newspaper Classifieds in Today’s Media Landscape.
The rise of pure-play online classified sites has brought about a revolution in classified advertising. Newspapers can still create a viable classifieds business but not without making significant changes to traditional business models. This white paper outlines what kind of changes and classified strategy will prove effective in today’s media landscape. It notes how publishers can control costs, better leverage staff resources, capitalize on emerging opportunities, and drive revenue. Topics covered include: digital classifieds, self-service, innovation, and social classifieds.
Visit http://www.adperfect.com/whitepaper/ to receive this informative free white paper.
AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.
Our suite of solutions include: Classified Advertising Solutions, which let transient & contract advertisers place classified & display ads through a Self-Serve Order Entry as well as promote classified listings using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publishes them to print, online, mobile, and social platforms; and Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units.
AdPerfect’s solutions are used by over 450 media publishers across North America, the UK, and Australia. Some customers include: McClatchy Company, New York Times Regional Media Group, Metro Group, Postmedia Network, Boston.com, Apartments.com, Pittsburgh Post Gazette, Cars.com, AutoTrader UK, and Metroland Media Group.
FOR IMMEDIATE RELEASE
SAXOTECH Media Contact:
Southern Community Newspapers, Inc. Selects SAXOTECH to Optimize Publishing Efficiency, Centralize Resources and Expand Community Reach
Centralized content management system provides greater collaboration, improved workflow and asset management across multiple newsrooms
Tampa, Fla. - May 9, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, Southern Community Newspapers, Inc. (Lawrenceville, Ga.) selected the SAXOTECH Mediaware Center to create a more efficient and modern newsroom. The media company will deploy the SAXOTECH publishing solution across its three daily newspapers – Gwinnett Daily Post, Rockdale Citizen and Newton Citizen, centralizing resources and creating a newsroom environment that will better serve its local markets.
SAXOTECH Mediaware Center will enable Southern Community Newspapers Inc. (SCNI) to integrate formerly disparate newsrooms into a single, highly-efficient virtual newsroom. With a powerful solution capable of planning, budgeting and resource sharing, newsroom staff at SCNI will be able to focus more on content and readership and less on the mechanics of publishing multiple daily papers.
“When looking for a new content management solution we had three key goals in mind – share resources and content across our media properties, improve workflow efficiency to reduce duplication of effort and modernize the way we manage our assets,” said Susan Andrews, controller, Southern Community Newspapers, Inc. “By providing a more seamless workflow, the SAXOTECH Mediaware Center will enable us to create better products and ultimately be the lead news source for our communities. We believe we have chosen the product with the best combination of features and value on the market today.”
SCNI will take advantage of the benefits of cloud computing. SAXOTECH’s managed hosting in the cloud will enable SCNI to provide its news consumers best-of-class Web site response times, enhanced functionality and an improved user experience. The centralized solution will be hosted and managed by SAXOTECH’s professional services group. SCNI will have the ability to take advantage of innovative technology performing at its highest levels without having to make the personal investment in the needed hardware. They will also have the ability to access and use a full production system from anywhere and at any time.
“We are pleased to provide Southern Community Newspapers Inc. with a publishing platform that can adapt and scale to the ever-evolving demands of media creation and consumption,” said Anders Christiansen, chief executive officer, SAXOTECH. With SAXOTECH Mediaware Center, SCNI will no longer have to struggle with multiple isolated newsrooms. They will now have unlimited sharing of resources and information throughout their entire media organization, creating a more collaborative work environment. SCNI will have the power to own their market.”
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH's Circulation Division, obtained through the acquisition of Data Sciences, Inc., tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.
CARLSBAD, CA, USA (May 5, 2011) – Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, announced the launch of six new Spanish language job boards for impreMedia, the leading Hispanic news and information company. These new job sites serve the 50 million Hispanics living in the United States.
The Spanish language job boards complement impreMedia's existing English job boards, giving Hispanic job seekers and advertisers the ability to post their resumes or job listings in English or Spanish across the U.S. The job boards are integrated into La Opinion, serving the Los Angeles Latino community; El Diario, serving New York Hispanics; La Prensa, serving Florida Hispanics; La Raza, serving Chicago Latinos; El Mensajero, serving San Francisco Bay-area U.S. Latinos; and RUMBO, serving the Houston Hispanic market.
“We couldn't have chosen a better partner than Adicio to provide the technology and tools the Hispanic market deserves. Their efforts have been amazing throughout the implementation and localization process,” said Ginger Neal, SVP, impreMedia Digital. “And they continue to support us in a myriad of ways to help us drive targeted traffic and sales to grow our online classifieds business.”
“impreMedia had an aggressive timeline, but we were able to exceed their expectations and deploy all 12 job boards ahead of schedule,” said Rick Miller, CEO, Adicio. “The fast turnaround enabled them to more quickly deliver localized content and job listings to the major Hispanic communities across the U.S.”
impreMedia is the leading Hispanic News and Information Company. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25% of all U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.
impreMedia portals and publication websites are: www.impre.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbotx.com, www.vistamagazine.com, and www.contigola.com, www.lavibra.com, www.impreautos.com.
B2B Marketing Manager
About Adicio, Inc.
Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers CareerCast.com, a job search portal and JobsRated.com, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors. For more information, please visit www.adicio.com, or call 760.602.9502, +31 (0)20 894 6014 or 800.276.1332.
Media Contact: Beth Brody
Brody PR (for Adicio)