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| The Associate Member Blog is benefit for NAA Associate Members – it is here for Associates to post press releases and product announcements of interest to the North American Newspaper Media industry. Releases that are primarily sales material or invitations will not be posted here.
Newspaper members can search the Associate Member blog for keywords, or company or product names – or just browse. You can subscribe to updates using RSS or the other networking options on the left navigation rail.
NAA Associate Members can forward releases for posting to throughout NAA Community and other NAA professional networks.
For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055. |
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April 2011 - Posts
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FOR IMMEDIATE RELEASE
SAXOTECH Media Contact:
Wendy Mozingo
+1 (813) 784-2119
wmozingo@saxotech.com
Journal Publications Manages Web and Multi-media
Content with SAXOTECH Online
Now Live on the SAXOTECH Cloud, Business Journal Publisher Realizes
New Efficiencies with Advanced Digital Publishing
Tampa, Fla. – April 11, 2011 – SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, Journal Publications, a business journal publisher located in Harrisburg, Pennsylvania, is live with SAXOTECH Online, an intuitive publishing solution for managing news content across multiple digital channels. Central Penn Business Journal (http://www.centralpennbusiness.com) is the first of three business journal websites slated to go live on SAXOTECH’s browser-based content management system.
With its multi-channel publishing capabilities, SAXOTECH Online provides the framework for users to manage everything from Web design, site structure and video presentation to community interaction, email newsletters and wireless content. Digital media can flow seamlessly from Journal Publications’ content producers to a wide range of tablets and mobile devices. News managers have a greater ability to respond to breaking news by increasing the productivity of their staff.
“We chose a content management system that can grow alongside our organization” said Larry Kluger, president, Journal Publications. “By providing a flexible and scalable platform for multi-channel publishing, SAXOTECH allows us to focus our efforts on creating, marketing and distributing valuable business content while also expanding our unique offerings.”
Utilizing the SAXOTECH cloud, Journal Publications’ publishers now have access to the technologies that simplify and improve the speed of publishing, the freedom to focus IT resources elsewhere, and the comfort of knowing additional capacity is always available to handle any spikes in traffic that could occur throughout the year.
About Journal Publications
Journal Publications, Inc. is a multi-title publishing and events management company with operations in Pennsylvania and New Jersey. Founded in 1984, JPI publishes award winning business journals, consumer magazines and custom publications. JPI also plans and manages dozens of events annually for company owned products as well as for external customers. JPI also adds value to the business community through its subsidiaries like Best Companies Group, who coordinates "Best Places to Work" surveys nation-wide, Black Rhino Media, a full-service interactive media solutions company offering web development, Internet marketing and other custom media services, and PageTurnPro, a digital publishing software company with customers around the world.
About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH's Circulation Division, obtained through the acquisition of Data Sciences, Inc., tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.
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AdPerfect Brings Multi-Column Liner Ad Support, Additional Display Ad Enhancements, and More with Version 2.6 of its classified platform
FOR IMMEDIATE RELEASE
Contact: AdPerfect
1.866.475.0555
sales@adperfect.com
www.adperfect.com
New Westminster, B.C., April 15, 2011 - AdPerfect, enterprise-level advertising solution provider to media publishers, has released version 2.6 of its classified platform. With this release, AdPerfect continues to solidify its reputation as an industry leader in self-serve classifieds and expands an already world-class feature set for its customers.
“AdPerfect continues to research & develop new features that will best benefit media publishers’ classified strategy today and in the future. This release adds to an already feature-rich solution, building in more functionality for publisher administrators and advertisers,” said Steve Kump, AdPerfect President & CTO.
Publishers have been given an even greater range of options when it comes to offering attractive, uniquely customized liner ad styles to advertisers wanting to promote their products, services, and announcements. Version 2.6 adds multi-column support for liner advertisements alongside a long list of style options and upsells that include inline graphics, customizable borders, color shading, reverse headlines, and more.
The latest release also expands publisher options for self-serve print display ads. Display ads let publishers design and configure styles in a web-based interface, making them available to advertisers on a package-by-package basis. Eliminating an often time-consuming proof-revision process, self-serve display ads can generate new publisher revenue streams in categories that were otherwise unavailable or cost-prohibitive for advertisers. With version 2.6, publishers can now set up custom graphic libraries and angled text regions. There are also further enhancements to the display ad creation workflow that improve usability and user friendliness.
“With AdPerfect’s platform, publishers are harnessing a forward-looking digital classifieds strategy through self-serve ad placement and a powerful online marketplace,” explains Kump. “And with our performance-based free model, we've eliminated the barriers for any publishers wanting to deploy a first-rate classified advertising solution.” To learn more about AdPerfect’s Classified Marketplace Solutions visit http://www.adperfect.com/solutions/classified-marketplace-solutions/.
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About AdPerfect : AdPerfect offers comprehensive and configurable, web-based advertising solutions designed to achieve maximum revenue for media publishers while reducing costs and simplifying workflows. The AdPerfect suite of solutions includes: Classified Marketplace Solutions, which let contract and private-party advertisers place classified & display ads using a Self-Serve Order Entry as well as promote classified listings through an Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online, mobile & social platforms; Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven rich media ads. AdPerfect’s solutions are used by over 500 media publishers across North America, the UK, and Australia. Some customers include: The McClatchy Company, The New York Times Regional Media Group, Metro News, Postmedia Network, Boston.com, Apartments.com, and Cars.com.
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With full rollout completed on March 28, The Miami Herald and el Nuevo Herald are the latest additions to McClatchy's CCI NewsGate data center.
Aarhus, 1. April 2011.
According to César Mendoza, VP Information Technology at The Miami Herald, the move to a CCI NewsGate system hosted in McClatchy's data center, located in Charlotte, NC, has a number of benefits:
"Being in a data center obviously reduces the burden on the local paper by leveraging the infrastructure and the expertise of one central environment. Replacing our legacy system with CCI NewsGate also means that we now have a modern multimedia platform that allows us to publish on multiple channels and allows us to implement a two-way integration between the print and online departments."
The NewsGate solution will also enable The Miami Herald to integrate into one consolidated solution a number of workflows that were previously separate like budgeting and assignment. Other benefits that will be explored by the Miami Herald include NewsGate's built-in support of resource and content sharing across the McClatchy newsrooms hosted in the data center.
The project, which also includes el Nuevo Herald, has been completed on schedule and has involved a corporate McClatchy team, a team of Miami Herald expert users and some CCI assistance.
"Although it is a project of some magnitude, it has been a fairly smooth one. I attribute that to the very high focus and support from everybody involved," says César Mendoza.
The McClatchy data center now hosts The Charlotte Observer (NC), The Raleigh News & Observer (NC), The Rock Hill Herald (SC), The Sun News (SC), The State (SC), The Miami Herald and el Nuevo Herald (FL).
According to McClatchy News Systems Manager Neil Mara, who has been involved in the data center build-up from the very beginning, adding The Miami Herald to the shared data center is very much in line with the overall McClatchy strategy:
"The objective is to centralize and standardize our systems. The efficiency and cost effectiveness of the data center model makes it much more affordable to move the individual news operations to a modern multichannel publishing platform, and it provides us with the possibility to share resources and content across newsrooms. "
Adding new properties to the NewsGate data center has become a process almost exclusively run by a corporate McClatchy team in collaboration with the local organization. CCI assistance is often minimal.
"The timing is up to us. All we need to do is to agree we want to do it, acquire the necessary software licenses and then go right ahead and do it," says Neil Mara.
About CCI:
CCI is a leading provider of editorial and advertising solutions for multimedia news environments. Our CCI AdDesk, CCI NewsGate and CCI NewsDesk products are the most robust and powerful systems in the industry, and are implemented in news organizations across five continents. We provide the platform to support evolving needs of the world's largest news organizations, and scalable solutions to help growing media brands optimize their business strategies. Constant innovation and strong customer commitment remain the cornerstones of CCI's business model. CCI is an Oracle Certified Partner and Adobe Gold Solution Partner.
About The McClatchy Company
The McClatchy Company is the third largest newspaper company in the United States, publishing 30 daily newspapers, 43 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users comprehensive news and information, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald and El Nuevo Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The News & Observer (Raleigh).
For further information, contact Marketing Manager, Kim Svendsen: ksve@ccieurope.com or +45 8733 5588
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For Immediate Release: April 1, 2011
Contact: Rachel McMenimen, Marketing Manager309.690.5231 • rmcmenimen@multiad.com
First consumer version of popular line of professional desktop publishing tools is now available for under $30.
(Peoria, Illinois) – MultiAd has released Creator Express, a powerful graphics and text application that includes all the tools a user needs to create everything from simple flyers to professionally designed publications. The program is based on Creator Professional, a leading application for design experts in the publishing industry. Creator Express is now available exclusively to Mac users from the App Store for $29.99.
“Creator Professional has long been relied upon in the publishing industry for its toolset that is built for streamlining productivity,” said Jim Douglas, CEO of MultiAd. “We wanted to extend the use of the application to anyone, regardless of their experience with design software. The Mac App Store gave us the ideal distribution method to extend the reach of the Creator-software family out to individual users.“
Creator Express is the ideal program for those requiring professional-looking design or page layout results. The software combines design, illustration and production tools in one application. The Creator-family of products has been recognized for its user-friendly interface layered on to a robust feature set since 1989. Creator Express gives users of all levels of design experience the ability to create unique designs quickly.
The most popular features from Creator Professional remain intact including the ability to create custom shapes and drop images into the shapes for simplified cropping, vectored drawing tools, text and object style models, and multiple file format export options. Additionally, Creator Express supports OpenType® fonts and provides automatic CMYK-RGB conversions so the user can place a graphic of any color format and the software will adjust the image for the intended output. The application is available exclusively on the Mac App store.
About MultiAd
Since 1945, MultiAd has been a leading provider of advertising products and services with a progressive, client-centered approach. MultiAd offers a portfolio of solutions designed to increase productivity and revenue including: mobile application development, custom web application development, Creator Professional, Creative Outlet, Recas®, Kwikee®, ePublish (interactive online versions of print publications) and several self-service advertising solutions. For more information on MultiAd, visit www.multiad.com. Note: MultiAd, Kwikee and Recas are registered trademarks of MultiAd, Inc. Mac App Store is a service mark of Apple Inc.
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