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| The Associate Member Blog is benefit for NAA Associate Members – it is here for Associates to post press releases and product announcements of interest to the North American Newspaper Media industry. Releases that are primarily sales material or invitations will not be posted here.
Newspaper members can search the Associate Member blog for keywords, or company or product names – or just browse. You can subscribe to updates using RSS or the other networking options on the left navigation rail.
NAA Associate Members can forward releases for posting to throughout NAA Community and other NAA professional networks.
For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055. |
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Long Island Press Increases Automotive Sales with AdPerfect’s Integrated Media Solution
By: AdPerfect
Date: March 23, 2011
Long Island Press increases incremental revenue and claims their local automotive market with
the launch of AdPerfect’s integrated media solution, Easy Find Autos.
AdPerfect, a leader in dynamic advertising solutions, launches Long Island Press, an award
winning weekly Long Island, NY newspaper, on their integrated media solution, Easy Find
Autos.
In today’s digital media landscape, where newspaper publications have seen decreases in print
advertising expenditures, Steven McKenna, General Manager at the Long Island Press notes, “A
print product at this point in time has to give people multiple touch points.” And that’s just what
McKenna saw in AdPerfect’s Easy Find Autos solution, which integrates print, online, mobile
and social media.
Steve Kump, AdPerfect President & CTO, explains, “This is not just another classified ad. This is
truly is an integrated media solution. And, with our new Facebook app it’s getting inventory in
the social media arena for added distribution.”
Branded as the Long Island Press Pre-Owned, McKenna is having no trouble selling to
automotive dealers in a market saturated by print-only competitors. McKenna states, “Our
advertisers love it!”
Separating themselves from the competition with an integrated media solution, the Long Island
Press is significantly increasing used car ad sales, generating an additional revenue stream. “In
the first week we had an initial 20% increase in incremental revenue,” McKenna says.
Kump explains, “Using the reporting metrics, Long Island Press’ sales team is now equipped
with the numbers need to sell to new dealers and retain existing ones. Plus, their dealers can see
how well their ad campaign is performing and make inventory adjustments accordingly.”
AdPerfect is not only driving incremental revenue for Long Island Press, they are saving time
and costs by streamlining production. “My creative department’s resources are not drained at all.
AdPerfect handles everything from inventory selection to pagination. It is instantly done. And
now advertisers are doing it themselves, bringing it to another level,” McKenna explains.
Being easy-to-implement as well means publishers, like Long Island Press, can start generating
additional revenue streams quickly. Commenting on the implementation McKenna says, “It was
very easy. This is truly a turnkey solution.”
McKenna adds, “Its great when you find a company like AdPerfect that understands, ‘we make
more money if you do.’ That builds a truly great partnership.”
AdPerfect is attending NAA’s mediaXchange conference March 25 - 28, 2011. Contact
sales@adperfect.com to arrange a demo on Easy Find Autos or any other AdPerfect advertising
solution while at the conference.
To learn more about Easy Find Autos visit http://www.adperfect.com/solutions/integrated-mediasolutions/
easy-find-autos/overview/.
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About AdPerfect:
AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve
maximum revenue for media publishers. Our web-based applications reduce costs, simplify
workflows, and increase ROI.
Our suite of solutions include: Classified Advertising Solutions, which let your advertisers place
classified & display ads through a Self-Serve Order Entry as well as promote classified listings
using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online
listings and reverse publish them to print, online, mobile & social media platforms; and Online
Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad
units.
AdPerfect’s solutions are used by over 350 media publishers across North America, the UK, and
Australia. Some customers include: McClatchy, New York Times Regional Media Group, Metro
Group, Postmedia Network, Boston.com, Apartments.com, Post Gazette, Cars.com, AutoTrader
UK, and Metroland Media Group.
To learn more visit www.adperfect.com.
Published
Mar 22 2011, 12:26 PM
by
Kevin McCourt
About Kevin McCourt
Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange.
Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program.
Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.
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