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For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055.
Syncronex to debut syncAccess at NAA MediaXchange March 25-28 in Dallas.
March 15, 2011 – Issaquah, WA
Mar 17 2011, 12:31 PM
Syncronex is pleased to announce another solid product offering to the newspaper industry that will join Syncronex’s product line of proven applications that include Single Copy Edition and Dispatch Edition, which are currently live in over 60 newspapers. syncAccess will make its debut at the NAA MediaXchange conference in Dallas, TX on March 25-28 (booth # 119).
The new Syncronex system will provide newspaper publishers the ability to manage their own digital subscriptions outside of the Apple or Google ecosystem. syncAccess interfaces with circulation systems allowing publishers to offer digital content (mobile and website) to print subscribers or digital content can be purchased standalone via subscriptions or day passes. Subscribers benefit from a single sign-on, meaning they can access any services using their existing logins. Newspapers can still sell digital products thru Apple or Google as a supplemental revenue stream but now have their own ecosystem eliminating the revenue share. syncAccess supports all mobile platforms, providing the all-access convenience to any applications you’ve developed or plan to develop in the future.
“syncAccess gives control back to newspapers,” says Mike Pirello, President of Syncronex. “With our product, newspapers can preserve their core print subscriber base and increase retention by upselling them digital products without having to go through Apple or Google. Newspapers maintain ownership of their print subscriber database while still allowing new customers to come in through Apple and Google. The Syncronex database unifies all customers whether digital or print and provides publishers a robust repository for future marketing and promotions.”
Syncronex is the largest provider of mobile worker technology for the newspaper and media distribution market. Established in 1997, their handheld solutions automate critical field and customer processes by integrating enterprise data and simplifying communication through advanced and secure wireless technologies. Syncronex is headquartered in Issaquah, WA. For more information about Syncronex, visit www.syncronex.com or call 877-796-2766.
About Kevin McCourt
Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange.
Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program.
Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.