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PAGE Cooperative Board Approves Impact Engine As A Preferred Supplier
For Immediate Release:
April 11, 2010 Contact: Impact Engine Inc.
SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces PAGE Cooperative (“PAGE”) has approved Impact Engine as a Preferred Supplier to its membership of 1,670 Newspapers across the United States. As a Preferred Supplier, IE will deliver critical rich media revenue generation capabilities to the PAGE membership.
The PAGE Board of Directors voted to approve Impact Engine as a Preferred Supplier when they met immediately after the Inland/SNA/SNPA Multimedia Key Executives Conference in February. The recommendations were made to the Board by the Supplier Evaluation Committee who reviewed Impact Engine as a candidate at their annual meeting in January 2011 in San Diego, California.
“One of the main ways that we learn of new partner candidates is through our membership. In conversation, Impact Engine’s name kept coming up as a company worth evaluating for inclusion as a Preferred Supplier” said Steve Schroeder General Manager and Director of Technical Services for PAGE. “After review, it was clear to the committee that their platform capabilities far exceeded other offerings. The fact that they can, deliver so many ad formats and campaign reporting tools within the same product is very unique and valuable to our membership. We are excited to have them aboard.”
“We are very pleased to be welcomed to the PAGE family as a Preferred Supplier” said Neil Greer, the CEO and Co-Founder of Impact Engine. “As the most tenured organization of its kind, PAGE has built a reputation that our clients trust implicitly. We are focused on delivering on our commitment to PAGE to deliver revenue generation and cost cutting capabilities to PAGE members at a price point that makes fiscal sense.
With its patent pending integrated approach to rich media display advertising, Impact Engine is able to bring the PAGE members a turnkey approach to increasing revenue and profits in rich media from local advertising. Impact Engine capabilities include rich media display ad creation for any rich media ad in flash including pre roll video and expanding ads. Software capabilities include ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.
About PAGE Cooperative
In operation since 1984, PAGE Cooperative has an extensive nationwide membership with members in all 50 states, including more than 570 daily newspapers and over 1,100 non-daily publishing facilities. This represents almost three-quarters of the privately owned daily newspapers in the United States.
The idea to form PAGE was hatched in 1983 at a meeting of newspaper owners and friends – Pete Eyerly, Bloomsburg (PA) Press Enterprise; Joe Smyth, Independent Newspapers – including Dover, DE and several non-dailies in FL and AZ; and Chuck Berky, a recent owner/Publisher of The Reporter (Lansdale, PA) and Gannett Executive.
Today, PAGE members include almost three quarters of the independent daily newspapers in the United States. Annual purchases through PAGE now exceed $250,000,000.
About Impact Engine
Impact Engine is the leading online display ad automation company for local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.
Mar 17 2011, 04:29 PM
About Kevin McCourt
Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange.
Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program.
Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.