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Media News Group Signs Corporate Agreement with Impact Engine – Extends Usage Corporate Wide
For Immediate Release:
March 17, 2010 Contact: Impact Engine Inc.
SAN DIEGO, CA - Impact Engine, the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces Media News Group has chosen to extend its relationship with Impact Engine to a corporate agreement. The comprehensive customer partnership has already resulted in increased revenue and improved coordination among the ad reps, creative teams and management.
“Impact Engine has been diligent in its partnership with us and continues to deliver significant value to our organization. Their continued focus on product excellence and customer service enables us to focus on our advertisers’ needs without operational friction” said Sara Glines, Vice President of Field Operations at Media News Group Corporate.
The nationwide group of Media News Group sites using the ImpactEngine.com platform include: Siliconvalley.com, San Jose Mercury News, LA.com, El Paso Times, Lowell Sun and many others.
“I am pleased Media News Group has chosen to expand its relationship with Impact Engine. I also applaud the Impact Engine team for gaining the trust of this market leader in the local media industry,” said Neil Greer, CEO and Co-Founder of Impact Engine. “Impact Engine will continue to pursue new ways of pleasing its clients and helping them capture new business opportunities.”
With its patent pending integrated approach to rich media display advertising, Impact Engine is able to bring Media News Group and over 1,000 other media sites a complete turnkey approach to profiting from rich media in local advertising. Impact Engine’s capabilities include rich media display ad creation, ad optimization, campaign reporting and ad server integration - all in one easy to understand workflow.
About Media News Group
MediaNews Group, Inc. (www.medianewsgroup.com) is the nation’s second largest newspaper company as measured by circulation, with headquarters in Denver, Colorado. MediaNews Group and its affiliated companies publish 61 daily newspapers and approximately 100 non-daily publications in 13 states. In addition, MediaNews Group provides programming and operational services for a CBS affiliate in Anchorage, Alaska and four radio stations in Texas licensed to Affiliated Media, Inc. FCC Trust. MediaNews Group Interactive, MediaNews Group’s new media division maintains more than 75 Web sites for its daily newspapers.
About Impact Engine
Mar 17 2011, 04:26 PM
Impact Engine is the leading online display ad automation company for the local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.
About Kevin McCourt
Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange.
Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program.
Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.