NAA Associate Member Blog

The Associate Member Blog is benefit for NAA Associate Members – it is here for Associates to post press releases and product announcements of interest to the North American Newspaper Media industry. Releases that are primarily sales material or invitations will not be posted here. Newspaper members can search the Associate Member blog for keywords, or company or product names – or just browse. You can subscribe to updates using RSS or the other networking options on the left navigation rail. NAA Associate Members can forward releases for posting to throughout NAA Community and other NAA professional networks. For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055.

Hyper Local Ventures Partners with Lucky Local

Hyper Local Ventures Partners with Lucky Local to Provide a Unique Local Shopping API to Generate Hyper Local Affiliate Revenues

NEW YORK, March 1, 2011 - Hyper Local Ventures (http://www.hyperlocalventures.com) announced today its partnership with LuckyLocal.com, a new local shopping search engine, as the latest addition to the HLV platform focused on providing cutting edge resources and technologies to small businesses and local newspapers.

HLV has broadened its local capabilities by adding a shopping platform to serve consumers, merchants and affiliate websites.  Lucky Local has a uniquely engineered application enabling a range of consumer facing websites, blogs, mobile apps and content providers to integrate local shopping functionality and in-store inventory data into their existing web platforms.

“The technology we provide gives consumers access to more than 40,000 store locations featuring over 2 million products and over half a million product reviews. Local merchants can now provide their audience with access to product information, price comparisons and real-time inventory availability. Using this platform, shoppers can view inventory at nearby stores and place orders before leaving their home” said Dov Herman, LuckyLocal.com’s founder and CEO.

As an HLV affiliate, merchants can also monetize when a shopper researches online for products in local stores. It starts with the offering of revenue through our CPC (cost-per-click thru) model.  For example, revenues are earned from CPC affiliates in which related retailers have signed up for pay per click.  Revenue can also be earned as a percentage of sales by way of our CPA (cost-per-acquisition) model in which existing retailer affiliate networks have been matched with their 2.6 million product database.

“Lucky Local’s unique Application Programming Interface (API) enables HLV affiliates and partners to earn revenue on any site that contains our HTML/API codes, which are adaptable for varied levels of businesses” said Aron Schoenfeld, Managing Partner of HLV.  “We have created a model that allows our affiliates to earn from local search in an entirely new way” added Schoenfeld.

Local shopping with in-stock inventory is the next frontier of e-commerce and HLV’s affiliate program makes it fast, easy and affordable to have local shopping inventory on your site and earn sizeable commissions from sales.

To learn more about the affiliate program or to offer Lucky Local on your newspapers website, please email newspapers@luckylocal.com
 
About Hyper Local Ventures
Hyper Local Ventures LLC is a unique organization that focuses on developing technologies and resources for the underserved hyper local markets, specifically the local newspaper and media space. By providing local media sources access to new platforms for free, with the ability to generate revenue from the platform, they will be able to compete with national publications that exist in their community. For more information, please visit www.hyperlocalventures.com.

About LuckyLocal.com

 
LuckyLocal.com is a free consumer site, which enables shoppers to research products on-line and pick them up locally after being assured of in-stock availability. The company, backed by angel investment, is ideally positioned to take advantage of the latest e-commerce trend of linking online search with purchase and pick up quickly and easily.

About Kevin McCourt

Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange. Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program. Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.