| The Associate Member Blog is benefit for NAA Associate Members – it is here for Associates to post press releases and product announcements of interest to the North American Newspaper Media industry. Releases that are primarily sales material or invitations will not be posted here.
Newspaper members can search the Associate Member blog for keywords, or company or product names – or just browse. You can subscribe to updates using RSS or the other networking options on the left navigation rail.
NAA Associate Members can forward releases for posting to throughout NAA Community and other NAA professional networks.
For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055.
March 2011 - Posts
Date: March 23, 2011
Long Island Press increases incremental revenue and claims their local automotive market with
the launch of AdPerfect’s integrated media solution, Easy Find Autos.
AdPerfect, a leader in dynamic advertising solutions, launches Long Island Press, an award
winning weekly Long Island, NY newspaper, on their integrated media solution, Easy Find
In today’s digital media landscape, where newspaper publications have seen decreases in print
advertising expenditures, Steven McKenna, General Manager at the Long Island Press notes, “A
print product at this point in time has to give people multiple touch points.” And that’s just what
McKenna saw in AdPerfect’s Easy Find Autos solution, which integrates print, online, mobile
and social media.
Steve Kump, AdPerfect President & CTO, explains, “This is not just another classified ad. This is
truly is an integrated media solution. And, with our new Facebook app it’s getting inventory in
the social media arena for added distribution.”
Branded as the Long Island Press Pre-Owned, McKenna is having no trouble selling to
automotive dealers in a market saturated by print-only competitors. McKenna states, “Our
advertisers love it!”
Separating themselves from the competition with an integrated media solution, the Long Island
Press is significantly increasing used car ad sales, generating an additional revenue stream. “In
the first week we had an initial 20% increase in incremental revenue,” McKenna says.
Kump explains, “Using the reporting metrics, Long Island Press’ sales team is now equipped
with the numbers need to sell to new dealers and retain existing ones. Plus, their dealers can see
how well their ad campaign is performing and make inventory adjustments accordingly.”
AdPerfect is not only driving incremental revenue for Long Island Press, they are saving time
and costs by streamlining production. “My creative department’s resources are not drained at all.
AdPerfect handles everything from inventory selection to pagination. It is instantly done. And
now advertisers are doing it themselves, bringing it to another level,” McKenna explains.
Being easy-to-implement as well means publishers, like Long Island Press, can start generating
additional revenue streams quickly. Commenting on the implementation McKenna says, “It was
very easy. This is truly a turnkey solution.”
McKenna adds, “Its great when you find a company like AdPerfect that understands, ‘we make
more money if you do.’ That builds a truly great partnership.”
AdPerfect is attending NAA’s mediaXchange conference March 25 - 28, 2011. Contact
email@example.com to arrange a demo on Easy Find Autos or any other AdPerfect advertising
solution while at the conference.
To learn more about Easy Find Autos visit http://www.adperfect.com/solutions/integrated-mediasolutions/
AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve
maximum revenue for media publishers. Our web-based applications reduce costs, simplify
workflows, and increase ROI.
Our suite of solutions include: Classified Advertising Solutions, which let your advertisers place
classified & display ads through a Self-Serve Order Entry as well as promote classified listings
using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online
listings and reverse publish them to print, online, mobile & social media platforms; and Online
Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad
AdPerfect’s solutions are used by over 350 media publishers across North America, the UK, and
Australia. Some customers include: McClatchy, New York Times Regional Media Group, Metro
Group, Postmedia Network, Boston.com, Apartments.com, Post Gazette, Cars.com, AutoTrader
UK, and Metroland Media Group.
To learn more visit www.adperfect.com.
For Immediate Release
Internet Broadcasting Partners with Ebyline to Automate Freelancer Workflow; New Publishers Add 300 Professional Freelancers to the Network
LOS ANGELES (March 15, 2011) - Internet Broadcasting and Los Angeles Times Media Group have teamed up with Ebyline (www.ebyline.com) to manage their freelancer transactions. Ebyline will add more than 300 freelancers to their pool of professional journalists through these partnerships.
“At the core of Internet Broadcasting’s success is building engaging online experiences and doing it in a cost effective way. As soon as we met Ebyline and saw their platform for managing freelancers, we knew that it would be a great fit for us and our partners,”said Jeff Kimball, Chief Operating Officer of IB. “Ebyline has made our relationships with our freelancers far more efficient and allowed us to expand the depth of the content we provide to our local media customers.”
Ebyline is an online platform that helps publications more efficiently and economically manage freelancers and content syndication. Ebyline's virtual newsroom environment automates freelancer administration including assignment and pitch flow, tax management and electronic payment processing. Ebyline also introduces incremental revenue opportunities through its marketplace product, a platform designed to facilitate the a la carte sale of news content directly to other publishers.
For freelancers, Ebyline’s online platform also lets writers “self-syndicate,” giving them the ability to pitch, sell finished work to news organizations and negotiate fees with publishers. Ebyline is for professional journalists only – freelancers must have a track record in the business in order to gain access.
“We’ve removed the fixed cost structure associated with the management of freelancers to facilitate the creation and procurement of quality content,” Ebyline CEO Bill Momary says. “This is a win-win for both freelancers and editors.”
Ebyline (www.ebyline.com) is a content exchange for news publishers and professional journalists, creating an alternative model dedicated to preserving high-quality reporting. The marketplace and underlying technology platform enable those who produce news content and those who publish it to do business with each other, buying and selling news on an á la carte basis using a secure online platform that is a fully functional marketplace and manages all administrative tasks – freeing up time and budgets on both sides to dedicate more resources to quality journalism. Ebyline’s partners include E.W. Scripps, Internet Broadcasting, Los Angeles Times Media Group, The Sacramento Bee, Variety, ProPublica, and more. Ebyline is based in Los Angeles.
About Internet Broadcasting
Internet Broadcasting is the leading provider of solutions that create online experiences that capture consumers’ attention which, in turn, creates audiences that respond to advertising. IB provides the technology and services that our TV, Newspaper, Cable and Radio customers need to build successful online media businesses through our Enterprise Publishing Platform (ibPublish), News & Content, and Advertising Solutions products. Our customers succeed because IB creates solutions that no one else has. We deliver measurable results for our customers and grow their businesses in a cost-effective way. For more information visit www.ibsys.com.
# # #
For Immediate Release:
April 11, 2010 Contact: Impact Engine Inc.
SAN DIEGO, CA - Impact Engine (“IE”), the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces PAGE Cooperative (“PAGE”) has approved Impact Engine as a Preferred Supplier to its membership of 1,670 Newspapers across the United States. As a Preferred Supplier, IE will deliver critical rich media revenue generation capabilities to the PAGE membership.
The PAGE Board of Directors voted to approve Impact Engine as a Preferred Supplier when they met immediately after the Inland/SNA/SNPA Multimedia Key Executives Conference in February. The recommendations were made to the Board by the Supplier Evaluation Committee who reviewed Impact Engine as a candidate at their annual meeting in January 2011 in San Diego, California.
“One of the main ways that we learn of new partner candidates is through our membership. In conversation, Impact Engine’s name kept coming up as a company worth evaluating for inclusion as a Preferred Supplier” said Steve Schroeder General Manager and Director of Technical Services for PAGE. “After review, it was clear to the committee that their platform capabilities far exceeded other offerings. The fact that they can, deliver so many ad formats and campaign reporting tools within the same product is very unique and valuable to our membership. We are excited to have them aboard.”
“We are very pleased to be welcomed to the PAGE family as a Preferred Supplier” said Neil Greer, the CEO and Co-Founder of Impact Engine. “As the most tenured organization of its kind, PAGE has built a reputation that our clients trust implicitly. We are focused on delivering on our commitment to PAGE to deliver revenue generation and cost cutting capabilities to PAGE members at a price point that makes fiscal sense.
With its patent pending integrated approach to rich media display advertising, Impact Engine is able to bring the PAGE members a turnkey approach to increasing revenue and profits in rich media from local advertising. Impact Engine capabilities include rich media display ad creation for any rich media ad in flash including pre roll video and expanding ads. Software capabilities include ad optimization, campaign reporting and ad server integration capabilities in one easy to understand workflow. Impact Engine supports over 14 ad servers including Yahoo APT, Open Ad Stream, Open X and Doublelick/Google Ad Manager.
About PAGE Cooperative
In operation since 1984, PAGE Cooperative has an extensive nationwide membership with members in all 50 states, including more than 570 daily newspapers and over 1,100 non-daily publishing facilities. This represents almost three-quarters of the privately owned daily newspapers in the United States.
The idea to form PAGE was hatched in 1983 at a meeting of newspaper owners and friends – Pete Eyerly, Bloomsburg (PA) Press Enterprise; Joe Smyth, Independent Newspapers – including Dover, DE and several non-dailies in FL and AZ; and Chuck Berky, a recent owner/Publisher of The Reporter (Lansdale, PA) and Gannett Executive.
Today, PAGE members include almost three quarters of the independent daily newspapers in the United States. Annual purchases through PAGE now exceed $250,000,000.
About Impact Engine
Impact Engine is the leading online display ad automation company for local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.
For Immediate Release:
March 17, 2010 Contact: Impact Engine Inc.
SAN DIEGO, CA - Impact Engine, the advertising technology company that enables local media to increase their directly sold revenue and profits from Rich Media, announces Media News Group has chosen to extend its relationship with Impact Engine to a corporate agreement. The comprehensive customer partnership has already resulted in increased revenue and improved coordination among the ad reps, creative teams and management.
“Impact Engine has been diligent in its partnership with us and continues to deliver significant value to our organization. Their continued focus on product excellence and customer service enables us to focus on our advertisers’ needs without operational friction” said Sara Glines, Vice President of Field Operations at Media News Group Corporate.
The nationwide group of Media News Group sites using the ImpactEngine.com platform include: Siliconvalley.com, San Jose Mercury News, LA.com, El Paso Times, Lowell Sun and many others.
“I am pleased Media News Group has chosen to expand its relationship with Impact Engine. I also applaud the Impact Engine team for gaining the trust of this market leader in the local media industry,” said Neil Greer, CEO and Co-Founder of Impact Engine. “Impact Engine will continue to pursue new ways of pleasing its clients and helping them capture new business opportunities.”
With its patent pending integrated approach to rich media display advertising, Impact Engine is able to bring Media News Group and over 1,000 other media sites a complete turnkey approach to profiting from rich media in local advertising. Impact Engine’s capabilities include rich media display ad creation, ad optimization, campaign reporting and ad server integration - all in one easy to understand workflow.
About Media News Group
MediaNews Group, Inc. (www.medianewsgroup.com) is the nation’s second largest newspaper company as measured by circulation, with headquarters in Denver, Colorado. MediaNews Group and its affiliated companies publish 61 daily newspapers and approximately 100 non-daily publications in 13 states. In addition, MediaNews Group provides programming and operational services for a CBS affiliate in Anchorage, Alaska and four radio stations in Texas licensed to Affiliated Media, Inc. FCC Trust. MediaNews Group Interactive, MediaNews Group’s new media division maintains more than 75 Web sites for its daily newspapers.
About Impact Engine
Impact Engine is the leading online display ad automation company for the local media publishing industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers. Impact Engine enables publishers of all sizes to capture revenue and profit opportunities within their online display advertising business.
March 15, 2011 – Issaquah, WA
Syncronex is pleased to announce another solid product offering to the newspaper industry that will join Syncronex’s product line of proven applications that include Single Copy Edition and Dispatch Edition, which are currently live in over 60 newspapers. syncAccess will make its debut at the NAA MediaXchange conference in Dallas, TX on March 25-28 (booth # 119).
The new Syncronex system will provide newspaper publishers the ability to manage their own digital subscriptions outside of the Apple or Google ecosystem. syncAccess interfaces with circulation systems allowing publishers to offer digital content (mobile and website) to print subscribers or digital content can be purchased standalone via subscriptions or day passes. Subscribers benefit from a single sign-on, meaning they can access any services using their existing logins. Newspapers can still sell digital products thru Apple or Google as a supplemental revenue stream but now have their own ecosystem eliminating the revenue share. syncAccess supports all mobile platforms, providing the all-access convenience to any applications you’ve developed or plan to develop in the future.
“syncAccess gives control back to newspapers,” says Mike Pirello, President of Syncronex. “With our product, newspapers can preserve their core print subscriber base and increase retention by upselling them digital products without having to go through Apple or Google. Newspapers maintain ownership of their print subscriber database while still allowing new customers to come in through Apple and Google. The Syncronex database unifies all customers whether digital or print and provides publishers a robust repository for future marketing and promotions.”
Syncronex is the largest provider of mobile worker technology for the newspaper and media distribution market. Established in 1997, their handheld solutions automate critical field and customer processes by integrating enterprise data and simplifying communication through advanced and secure wireless technologies. Syncronex is headquartered in Issaquah, WA. For more information about Syncronex, visit www.syncronex.com or call 877-796-2766.
Hyper Local Ventures Partners with Lucky Local to Provide a Unique Local Shopping API to Generate Hyper Local Affiliate Revenues
NEW YORK, March 1, 2011 - Hyper Local Ventures (http://www.hyperlocalventures.com) announced today its partnership with LuckyLocal.com, a new local shopping search engine, as the latest addition to the HLV platform focused on providing cutting edge resources and technologies to small businesses and local newspapers.
HLV has broadened its local capabilities by adding a shopping platform to serve consumers, merchants and affiliate websites. Lucky Local has a uniquely engineered application enabling a range of consumer facing websites, blogs, mobile apps and content providers to integrate local shopping functionality and in-store inventory data into their existing web platforms.
“The technology we provide gives consumers access to more than 40,000 store locations featuring over 2 million products and over half a million product reviews. Local merchants can now provide their audience with access to product information, price comparisons and real-time inventory availability. Using this platform, shoppers can view inventory at nearby stores and place orders before leaving their home” said Dov Herman, LuckyLocal.com’s founder and CEO.
As an HLV affiliate, merchants can also monetize when a shopper researches online for products in local stores. It starts with the offering of revenue through our CPC (cost-per-click thru) model. For example, revenues are earned from CPC affiliates in which related retailers have signed up for pay per click. Revenue can also be earned as a percentage of sales by way of our CPA (cost-per-acquisition) model in which existing retailer affiliate networks have been matched with their 2.6 million product database.
“Lucky Local’s unique Application Programming Interface (API) enables HLV affiliates and partners to earn revenue on any site that contains our HTML/API codes, which are adaptable for varied levels of businesses” said Aron Schoenfeld, Managing Partner of HLV. “We have created a model that allows our affiliates to earn from local search in an entirely new way” added Schoenfeld.
Local shopping with in-stock inventory is the next frontier of e-commerce and HLV’s affiliate program makes it fast, easy and affordable to have local shopping inventory on your site and earn sizeable commissions from sales.
To learn more about the affiliate program or to offer Lucky Local on your newspapers website, please email firstname.lastname@example.org
About Hyper Local Ventures
Hyper Local Ventures LLC is a unique organization that focuses on developing technologies and resources for the underserved hyper local markets, specifically the local newspaper and media space. By providing local media sources access to new platforms for free, with the ability to generate revenue from the platform, they will be able to compete with national publications that exist in their community. For more information, please visit www.hyperlocalventures.com.
LuckyLocal.com is a free consumer site, which enables shoppers to research products on-line and pick them up locally after being assured of in-stock availability. The company, backed by angel investment, is ideally positioned to take advantage of the latest e-commerce trend of linking online search with purchase and pick up quickly and easily.
302 Knights Run Avenue • Suite 1150 • Tampa, FL 33602 • Tel. +1 (813) 221-1600 • www.saxotech.com
FOR IMMEDIATE RELEASE
SAXOTECH Media Contact:
The Omaha World-Herald Increases Revenue Opportunities with New Health Guide Supported by SAXOTECH’s Directory Publishing Center
SAXOTECH’s fully integrated solutions continue to provide forward-thinking technology; new
incremental revenue opportunities allow media companies to capture and monetize niche markets
Tampa, Fla. - March 14, 2011 - SAXOTECH, a leader in content management, circulation and
advertising solutions, announced today, the Omaha World-Herald, Nebraska’s only state-wide
newspaper, is live utilizing SAXOTECH Online and SAXOTECH’s Directory Publishing Center. The
combined solution provides the World-Herald with a new online vertical to provide comprehensive,
authoritative health information to its community and a rapidly deployable health directory connecting
six Nebraska communities to their local health and medical specialists and services.
The World-Herald’s Live Well Nebraska (http://www.livewellnebraska.com) enables the media
company to create a new Health Guide directory that integrates relevant news and advertising content
from the main web property of Omaha.com, which is powered by SAXOTECH Online. The Directory
Publishing Center provides the World-Herald with the opportunity to present a unique section-front
capable of including coupons, sequenced list views with enhanced listings and a “portfolio page” with
the merchant or service provider’s detailed information.
Self-Service for Advertisers and Users
Key advantages of the Directory Publishing Center give local doctors and health service providers the
ability to directly add more information to the directory through an easy-to-use self-service application.
Simultaneously, the content management system also gives the World-Herald the flexibility to
administer components or behaviors to an advertiser’s listing and create additional up-sell opportunities.
The end result is that the community discovers a wealth of local health information that they can add to
with the ability to provide moderated ratings and reviews on the doctors and medical services.
“The Live Well Nebraska vertical provides a holistic appeal that is far reaching for the consumer and the
health care professional audience members,” said Jeff Shabram, vice president of digital and director of
digital advertising, Omaha World-Herald. “It is a forum with comprehensive health related content
where the Directory Publishing Center serves in the conversation to drive the audience to a healthcare
provider or wellness service.”
Customization for Niche Directories
SAXOTECH provides elaborate customization services for the Directory Publishing Center giving the
World-Herald the ability to create any type of specialized directory or vertical information site. The
opportunities for niche directories are endless and present lucrative profit-generating potential for any
“The Omaha World-Herald is a great example of how a media company is willing to embrace new
technology and create additional sources of revenue, ultimately building a more connected community
of users,” said Ed Ross, vice president of sales (Americas), SAXOTECH. “We are please to be working
with the World-Herald and believe they have a valuable solution that will expand to additional
applications throughout the coming year.”
About the Directory Publishing Center
The Directory Publishing Center provides many innovative features and benefits that can be customized and also includes
Marketplace, a rapidly deployable business directory that can be easily modeled to meet specific branding requirements.
Containing more than a dozen primary local points of interest, Marketplace consists of a well-defined set of editable default
templates, scripts, cascading style sheets and utilities that provide a turnkey directory for the small to medium-sized business and services in local markets. When deployed with the SAXOTECH Mediaware Center, the Directory Publishing Center can provide deep content integration where directory content can be mashed up with editorial content.
About Omaha World-Herald
The Omaha World-Herald Company is a diversified employee-owned communications company with the Omaha (Neb.)
World-Herald as its flagship. The World-Herald is Nebraska’s largest newspaper and the largest employee owned newspaper
in the United States. The World-Herald Company publishes seven daily newspapers, more than 20 weekly papers and several shoppers and other publications.
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient
solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve
display advertising through multiple channels. Our customers receive world-class implementation, training and support
complemented by ongoing development of products and best practices.
SAXOTECH's Circulation Division, obtained through the acquisition of Data Sciences, Inc., tracks subscription revenue,
distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision
making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing
executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark;
additional offices include Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than
600 news organizations around the world. For more information visit www.saxotech.com.
302 Knights Run Avenue • Suite 1150 • Tampa, FL 33602 • Tel. +1 (813) 221-1600 • www.saxotech.com
Grown from one local newspaper to a multinational software company
Springville, UT-March 02, 2011-Digital Technology International (DTI™) is celebrating its 30th anniversary as a global publishing-technology innovator and thought-leading software company.
Don Oldham, chairman and CEO of Oldham and Associates LLC, founded Digital Technology International in 1981. Oldham and Associates were newspaper publishers who had ideas to improve efficiency, productivity, and quality in newspaper creation and production. The original software was developed for use in their own newspaper, the Utah County Journal.
The company has since grown to become a global market leader in news media technology, circulation, content management and advertising solutions to newspapers worldwide. Every day, more than 2000 news titles publish using mission-critical DTI solutions.
"We have reached a major company milestone while also marking another profitable year in 2010. I am thankful to all our customers and staff, and especially to those who have remained with us since the very beginning," said Don Oldham, CEO, DTI. "The news media industry is going through the most significant transformation that I have seen in our 30 years. It is also a time of unprecedented new opportunities with the proliferation of new digital platforms and emerging personalization technologies. I am as excited about what's next as I was when we first adopted the Apple Macintosh to pioneer newspaper pagination. Fresh thinking and transformative technology remain at the heart of what we do."
Looking forward, DTI is building on its reputation for innovation with the development of a new generation of solutions that address the major challenges and business opportunities facing the news media industry.
DTI is headquartered near Salt Lake City, USA, and now has offices in Australia, Brazil, Canada, Denmark, Finland, France, Germany, Norway, Panama, Sweden, and the United Kingdom.
The publisher's perspective infused the company's business strategy that has yielded many industry breakthroughs during its history. Some of DTI's industry-firsts include:
• First to integrate the Apple Macintosh in large news
• First news publishing system to output Adobe® Postscript®
• First publishing database to use XML structured data
• First to adopt Adobe® InDesign®
• Awarded US patent for print-to-Web link technology
• First to adopt InterSystems Internet-ready Caché database for publishing
• Acquisition of Publishing Business Systems (PBS) the leading circulation systems
provider, to create integrated audience/circulation/marketing solutions for
• First to deploy a private-cloud computing model for mission critical publishing.
About Digital Technology International: Digital Technology International (DTI™) delivers audience-centric Web, print, mobile, and tablet solutions to publishers around the world. The company's unique technology and professional services help news media organizations engage audiences by delivering personalized content with targeted ads. Whether onsite or via DTI Cloud (Software as a Service), DTI software helps customers generate new revenue, reduce costs, manage resources, and make more informed business decisions. Its solutions are successfully implemented at more than 2,000 customer sites around the globe with more than 200 publishing in DTI Cloud. DTI is headquartered near Salt Lake City, with offices in Australia, Brazil, Canada, Denmark, Finland, France, Germany, Norway, Panama, Sweden, the United Kingdom and USA. DTI may be found on the Web at: www.dtint.com.
Manager, Marketing Communications, Americas
CineSport’s Second Video Vertical Focuses on Entertainment News and Gossip
Online Sites of the New York Post, Philadelphia Inqurier, Atlanta Journal Constitution, St Louis Post-Dispatch, Palm Beach Post, Dailymotion and Blinkx Sign on as Launch Partners
New York, NY, March 1, 2011 – CineSport LLC, the number one online syndicator of sports video, announced today that it has launched its second video vertical, CineStars, with daily programming focusing on national and local entertainment news, features and gossip.
CineStars will offer an up-to-the-minute perspective on major stories with national and local appeal. In addition, CineStars will provide daily exclusive content including, celebrity interviews, movie and music reviews from established critics, and a first look at the biggest entertainment events of the day.
Charter partners to sign on include: New York Post, Philadelphia Inquirer, Atlanta Journal Constitution, St Louis Post-Dispatch, Palm Beach Post, Dailymotion and Blinkx.
“We have had such great success with CineSport that CineStars seemed like a natural extension and that’s proved to be the case,” Said Yoni Greenbaum, Vice President, Product Development, Philly.com. “Users of our entertainment section have responded immediately, and we are seeing tremendous engagement, great feedback, and a strong incremental revenue stream right from the start.”
“CineSport has knocked it out of the park for us with their sports vertical so we’re thrilled to be partnering with them on CineStars,” added Mike Lupo, Senior Director/Digital Products, AJC.com.
"Our goal with CineStars is to deliver the most compelling national and local entertainment programming on a platform that easily integrates into a site’s editorial and tech infrastructure,” said CineSport CEO Gregg Winik. “In addition, our history of monetizing online video makes CineStars a must have product.”
CineSport is the number one online sports programming service providing highlights, news, features and production services to more than 60 blue chip web sites; including the New York Post, Los Angeles Times, Chicago Tribune, Boston Globe, The Philadelphia Inquirer and Atlanta Journal Constitution. The company’s sports content includes local and national league-licensed sports highlights, features, and in-depth local sports reports produced in association with its media partners. CineSport provides sites with an end-to-end video programming, production, hosting and advertising sales platform. CineSport’s national footprint currently places it at #3 in the comScore Video Metrix sports category with over 9 million unique users. For more information about CineSport LLC, go to cinesport.com.
Media Contact: To publish CineStars on your site contact:
Seth Sylvan Sil Scaglione
516-322-0614 201- 641-4000
FOR IMMEDIATE RELEASE
March 1, 2011
Mobile marketing expert Bob Bentz looks at statistics on the online dating industry and its implications for non-traditional revenue opportunities for the newspaper business.
Philadelphia – Looking for love in all the wrong places?
Now your newspaper readers can find love online while your reap the benefits of being part of the $1.049 billion online dating industry in the USA!
Consider the following online dating statistics:
• Last year, 17% of all marriages were between couples that first met online.
• From 2009 to 2010, nationwide use of online dating increased by 15% while overall internet use increased by just 9%.
• Over 40 million Americans used an online dating solution last year.
• Match.com alone has 15 million members.
• On average, the online dating customer spent $239 per year on internet dating services.
• Online dating was a $4 billion industry worldwide in 2010 with $1.049 billion coming from the USA.
• The average age of an online dating user is 48.
MatchLink provides a customized online dating affiliate site for your newspaper, but with the power of the largest singles database in the nation behind it.
A custom online dating site promoted on your newspaper web site builds community among your readers and can make your site more relevant to younger consumers. And, since the average online dating site user is active for 6.7 months, MatchLink becomes a great source of residual income.
Advanced Telecom Services has been a long-time provider of voice personals to newspapers. The company will be presenting its MatchLink internet dating solution for newspapers at NAA mediaXchange in Dallas from March 25-28, 2011.
Media Contact: Bob Bentz
Follow me on Twitter - @bobbentz
Linked In – Bob Bentz