NAA Associate Member Blog

The Associate Member Blog is benefit for NAA Associate Members – it is here for Associates to post press releases and product announcements of interest to the North American Newspaper Media industry. Releases that are primarily sales material or invitations will not be posted here. Newspaper members can search the Associate Member blog for keywords, or company or product names – or just browse. You can subscribe to updates using RSS or the other networking options on the left navigation rail. NAA Associate Members can forward releases for posting to throughout NAA Community and other NAA professional networks. For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055.

Albany Times Union Drives New Sales and Reduces Costs with AdPerfect

By: AdPerfect
Dated: Jan 31, 2011

Now available for download, a case study on Albany Times Union and its successes with AdPerfect technology.

(New Westminster, B.C.) While newspaper advertising sales across the US have fallen over each of the last two years, the Albany Times Union, in contrast, has seen significant growth with its AdPerfect offerings.

With a full suite of web-based advertising solutions for print and online, AdPerfect has helped the Times Union leverage online technology to reduce administrative and production expenses. At the same time, they have been able to increase and diversify revenue streams from new and existing advertisers.

“Newspapers are not the same as they were 20 years ago. We need to be new and exciting to stay on the cutting edge. AdPerfect gives us that. They are constantly changing the landscape," explains Randy Lewis, Automotive Sales Manager, Albany TImes Union.

Please follow this link to download a case study and learn how Albany Times Union, using AdPerfect technologies, has seen significant increases in advertising sales.

###

About AdPerfect:
AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.

From automotive to real estate, employment to retail and beyond, AdPerfect offers a comprehensive solution. What’s more, AdPerfect products easily integrate to offer publishers a complete advertising package for any vertical or advertiser type.

Our suite of solutions include: Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online & mobile platforms; and our Classified Advertising Solutions, which let your advertisers place classified & display ads through a self-serve platform as well as promote classified listings using the Online Marketplace.

Email: sales@adperfect.com
Phone: 604 520 6587
Address: 3601 Sixth Street, Suite 400
New Westminster, B.C. V3L 3C1 Canada

About Kevin McCourt

Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange. Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program. Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.