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Newspaper members can search the Associate Member blog for keywords, or company or product names – or just browse. You can subscribe to updates using RSS or the other networking options on the left navigation rail.
NAA Associate Members can forward releases for posting to throughout NAA Community and other NAA professional networks.
For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055. |
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February 2011 - Posts
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The Hellenic Voice Expands Online Marketplace and Connects Greek Americans to Jobs and Homes
CARLSBAD, CA, USA/BOSTON, MA, USA (February 23, 2011) – Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, and The Hellenic Voice, the largest and most widely accepted English weekly dedicated to Hellenic Americans, are working together to help connect Greek Americans with viable job opportunities and new homes.
These new initiatives are designed to facilitate the connection between Greek Americans who are seeking employment opportunities with Greek-owned or operated companies, as well as assist prospective Hellenic American home buyers with agents and brokers who specialize in working with Greek Americans on their next home purchase.
The Greek American Career Center (www.greekamericancareers.com) facilitates the connection between Greek Americans who are seeking employment opportunities with Greek-owned or operated companies. Employers have the ability to showcase their company via company profiles and highlight their job openings nationwide to extend their reach to prospective candidates. The Greek American Career Center offers a variety of cost-effective sponsorship packages for employers so they can increase their visibility and exposure with featured and spotlight listings, as well as a range of other ad enhancement options.
The Greek American Career Center has also developed partnerships with organizations like the National Hellenic Students Association (NHSA) to coordinate outreach to Greek American students and recent graduates who are entering the job market. NHSA will promote the Greek American Career Center’s job seeker tools, career advice and networking opportunities to their membership.
”Our careers site enables us to reach out to the Greek American community and help connect relevant candidates with quality companies looking to hire,” says John T. Baglaneas, Executive Editor and Managing Director of The Hellenic Voice. “We chose technology partner Adicio because they could deliver the tools both job seekers and employers need, as well as multiple advertising options that can boost employer job listings.”
The Hellenic Voice Homes Site (www.hellenicvoicehomes.com) connects Hellenic American home buyers with a robust directory of agents and brokers dedicated to the Greek American lifestyle. Site visitors can quickly and easily refine and expand searches using multi-select options to drill down to the properties they are most interested in reviewing. Agents and brokers have a variety of options to increase their visibility including featured, spotlight and open house listings. Agents and brokers can showcase their services with the additional purchase of a featured agent or agent directory listing on a monthly or annual basis.
“As a Greek American, it’s exciting to be instrumental in expanding The Hellenic Voice’s reach,” said George Dratelis of Adicio. “With the launch of their Careers and Homes sites, The Hellenic Voice is reinforcing its position as a national player that can facilitate connections between Greek Americans across the U.S.”
About The Hellenic Voice
The Hellenic Voice is a publication of Mosaic Communications Group LLC and is the largest and most widely accepted English language weekly dedicated to the Greek American community. The Hellenic Voice is dedicated to the values and virtues of Hellenism, to the lively and majestic Greek American spirit and to the piety and holiness of Orthodox Christianity. For more information please visit www.thehellenicvoice.com or call 781-402-0027.
About Adicio, Inc.
Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers CareerCast.com, a job search portal and JobsRated.com, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors. For more information, please visit www.adicio.com, or call 760.602.9502, +31 (0)20 894 6014 or 800.276.1332.
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Media Contact: Beth Brody
Brody PR (for Adicio)
609.397.3737
Beth@BrodyPR.com
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NEWS RELEASE
LOS ANGELES, California – February 15, 2011 – CIPS Marketing has signed with the Bradenton Herald, a McClatchy Company publication, to become the exclusive distributor of its weekly TMC advertising program.
Kennedy Higdon, Vice President at CIPS, said “We are very happy to have the opportunity to partner with the Bradenton Herald and to continue building on our relationship with the McClatchy Company. This partnership is very strategic to our national expansion, and Florida is ideal for CIPS to expand its industry-leading delivery expertise. The next 2 years will be very exciting as we grow this new branch of our company.”
Terry Tramell, Circulation Director at the Bradenton Herald, said “We are looking forward to starting our partnership with CIPS Marketing for our weekly TMC advertising program. CIPS Marketing is well regarded in our industry and provides an excellent quality control system for TMC distribution.”
CIPS Marketing Group, Inc. is the publishing industry’s largest and most trusted alternate newspaper and TMC distributor. Its weekly distribution of more than 10 million unique TMC packages & advertising circulars to more than 6.5 million households is unprecedented. CIPS has developed the most comprehensive Quality Control systems and has designed the needed delivery and verification tools to comply with all delivery specifications, which include the strictest Do Not Deliver and Paper Pile-Up standards in the industry. CIPS employs the most qualified operational leadership and expertise, and enjoys the industry’s only perfect track record of successful TMC conversions.
CONTACT:
Kennedy Higdon
khigdon@cipsmarketing.com
(310) 769-6900, ext 235
www.cipsmarketing.com
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Colorado publisher is first to select all DTI software via DTI Cloud
Springville, UT-January 25, 2011-Digital Technology International (DTI™) has announced an industry first, ground-breaking agreement with The Daily Sentinel, in Grand Junction, Colorado. The newspaper, owned by the Seaton Group of Manhattan, KS, will be the first publisher to implement the entire suite of mission-critical DTI publishing solutions as SaaS, or Software-as-a-Service. All solutions will be served via DTI Cloud, which has been engineered as the industry's fastest, safest publishing cloud.
The Daily Sentinel is a long-term DTI customer for previous generation publishing products. Under this new agreement, their existing DTI ContentPublisher and DTI Advertising software will move from on-premises to DTI Cloud. The Daily Sentinel's commitment to the cloud publishing business model will expand, adding DTI Financials and DTI Circulation, the industry's leading newspaper circulation system with more than 1,000 installations worldwide, completing the DTI solution suite in DTI Cloud.
"We appreciate DTI's continued commitment to developing the next generation of publishing software and making it available today," said Daniel Humphries, publishing systems administrator, The Daily Sentinel. "We know that with DTI Cloud, we will be able to better adapt to the rapidly changing realities of newspaper production in today's economy."
Before selecting DTI, The Daily Sentinel completed a year-long evaluation of competitors' solutions. The evaluation requirements included experiencing all applications in action, assessing cost-effectiveness, and adhering to an overall best-practices approach.
"The Daily Sentinel's relationship with DTI spans almost two decades and we're proud to be able to continue our partnership," continued Humphries. "We embarked on a project to examine options from vendors that would provide a holistic approach to newspaper production. In the end, our team was impressed with not only the improvements to the DTI suite of software, but also the technology behind it. It was clear that putting the entire suite in the cloud will better suit our long-term needs."
"When selecting our cloud publishing solution, a major strategic factor for The Daily Sentinel was the vast reduction in their own hardware needs, and therefore their capital cost requirement," said Dan Paulus, vice president, Sales, Americas. "The Daily Sentinel did an in-depth ROI analysis to confirm that DTI Cloud would save them money overall. DTI Cloud will eliminate their on-site servers, and also decrease their future workstation cost. In addition, having their solutions in DTI Cloud ensures they will always enjoy the very latest version of each DTI solution, which was one of the group's main goals - and provides them with a major benefit."
All of DTI's publishing solutions are in live daily production via DTI Cloud at more than 200 newspapers. Some publishers are running from one to three DTI applications. The Daily Sentinel was the first to choose to deploy all DTI solutions via DTI Cloud. DTI's publishing data centers are located in Arizona and New York, serving publishers across North America, and in Frankfurt, Germany where it can serve customers across Europe, including the United Kingdom and Ireland.
About Digital Technology International: Digital Technology International (DTI™) delivers audience-centric Web, print, and mobile solutions to publishers around the world. The company's unique technology and professional services help media organizations engage audiences by delivering targeted news, ads and entertainment. Whether onsite or via DTI Cloud (Software as a Service), DTI software helps customers generate new revenue, reduce costs, manage resources, and make more informed business decisions. Its solutions are successfully implemented at more than 2,000 customer sites around the globe with more than 200 publishing in DTI Cloud. DTI is headquartered near Salt Lake City, with offices in Australia, Brazil, Canada, Denmark, Finland, France, Germany, Norway, Panama, Sweden, the United Kingdom and USA. DTI may be found on the Web at: www.dtint.com
Media Contact:
Lisa Speth
DTI
Manager, Marketing Communications, Americas
801-853-5068
lisa.speth@dtint.com
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Digital Editions of Time Magazine, PEOPLE Magazine and Sports Illustrated created with WoodWing´s tablet-publishing solution featured on HP TouchPad during HP’s launch event for new HP webOS devices
ZAANDAM, The Netherlands (February 21, 2011) – WoodWing Software (www.woodwing.com), an innovation leader in the tablet-publishing world, announced today that the company’s software supports publishing on the HP TouchPad tablet, first introduced by HP on February 9 at its “Think Beyond” launch event in San Francisco. The HP TouchPad was also presented at the Mobile World Congress, which took place in Barcelona, Spain, from February 14-17.
During the launch event, digital editions of Time Magazine, PEOPLE Magazine and Sports Illustrated created with WoodWing´s tablet publishing solution were shown on the HP TouchPad tablet. WoodWing developed a native Reader App for HP webOS to enable publishers to also serve their readers using webOS devices.
“I am very impressed with the HP TouchPad – it's nicely built, very user-friendly and it looks simply great,” said Erik Schut, President of WoodWing Software. “But what a technical person like me appreciates the most is that HP webOS supports native HTML5. This is a great basis for now and the future. As it is part of our strategy to support all platforms relevant for our customers, we are pleased to include the webOS platform for publishers at this early stage.”
Multi-Screen functionality ensures efficient multi-platform tablet publishing
WoodWing’s tablet-publishing solution comprises the cross-media publishing system Enterprise – including the content management application Content Station – and the Digital Magazine Tools. The solution ensures a highly efficient tablet-publishing workflow and allows publishers of any size the ability to deliver an outstanding user experience on the various tablet devices due to the use of native Reader Apps. The new Multi-Screen functionality offered by WoodWing´s Tablet Publishing Solution enables publishers to create content for multiple devices almost effortlessly. A short video presentation of this new feature can be found on WoodWing´s YouTube Channel at www.youtube.com/WoodWingSoftware.
Well over a million downloads per month
The number of apps created with WoodWing´s Digital Magazine Tools has grown to well over 175. Furthermore, publishers worldwide have produced more than 2,000 digital issues, with well over a million downloads per month, making the WoodWing Digital Magazine Tools the most popular tablet-publishing solution on the market today.
Each month, about 25 new publications are brought to a tablet device using WoodWing´s solution. A continuously updated list of published apps is available at www.woodwing.com/tablet-gallery, As a result of the large number of tablet publications already created with WoodWing´s Digital Magazine Tools, WoodWing´s Authorized Solution Partners worldwide have become tablet publishing experts.
About WoodWing
WoodWing Software, with 90 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers.
WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. More information is available on the Web at www.woodwing.com. WoodWing is on Twitter at http://twitter.com/woodwingsoft.
Press contact
Stefan Horst
PR Manager WoodWing Software
T: 0049-151-12 72 63 62
E: sho@woodwing.com
T: http://twitter.com/SHorst_WW
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Newspapers Drive Car Sales
Advanced Mobile Solutions will be a sponsor of the NAA mediaXchange show in Dallas March 25-27, 2011. At the show, Advanced Mobile will be demonstrating its “Mobile Classifieds” platform that includes Cars2Go—a product that enables newspapers to garner additional revenue from its automotive advertisers by including the Cars2Go mobile marketing product.
Winchester, Virginia – Like many GM auto dealers in recent years, Jim Stutzman Chevrolet-Cadillac has not had an easy road. But, it hasn’t kept the affable Stutzman from continuing to persevere and move his Virginia auto dealership forward during difficult economic times by continuing to utilize innovative advertising methods and thinking outside of the proverbial “box.”
Of course, it doesn’t hurt that the 51-year-old Stutzman has a new media star in his office either, 23-year-old son Bryan, a recent graduate of West Virginia University who is following his father’s and his grandfather’s lead as a third generation employee in the auto business.
“I like to think I keep up with new things pretty well,” said Jim Stutzman who uses a Blackberry, owns an MP3 filled with tunes ranging from Stan Kenton and Patsy Cline, to The Beatles, Pink Floyd( and of course…Jimmy Buffett), and is an albeit-infrequent user of social network sites Facebook, Plaxo, and Linked In. “But, Bryan has taken our social media and mobile ventures to a new level that I would not have been able to do.”
After graduating from college, Bryan began working in the general accounting office- a good grooming ground for the young man who may one day allow his father to spend more time on the golf course and traveling to away Redskins games rather than agonizing over unsold inventory and how to compete with cheaper imports. The younger Stutzman set up a Facebook account for the dealership linked in with their website, manufacturer, and Washington Marketing Association. The immediate interaction with customers is invaluable and the dealership has sold several vehicles simply by having the ability to be responsive to customer needs and fulfilling those needs.
Until recently, the dealership had spent some time promoting on the internet, but almost none with the emerging mobile internet and mobile marketing. It had run one text message promotion, but the results were not overwhelming. That’s when it learned about Advanced Mobile Solutions and its Cars2Go product.
Cars2Go bills itself as the only complete mobile solution for the auto industry. With the Cars2Go “Triple Play,” auto dealers are supplied with a mobile website, text message marketing solution, and an app. The investment? $750 per month.
Jim Stutzman Chevrolet is now working on increasing its mobile database of potential users through the text message marketing tool. In its advertising, the dealership asks customers and prospects to text a keyword to a short code (Text Stutzman to 50123) to receive items like discounts on oil changes. When the prospect participates in the interactive text message campaign, he or she has then “opted-in” to the mobile database and Jim Stutzman Chevrolet-Cadillac has the ability to send them broadcast text messages in the future. Such broadcast text messages might be to notify the customers of upcoming sales, special offers, or new model releases.
“With mobile regulations, we can’t just spam people with our text messages,” said Bryan Stutzman. “But, if they opt-in, we are able to keep them informed of what is going on at the dealership. This is why we find it works better than email does.”
The other thing that Stutzman likes is that Cars2Go allows consumers to search the entire inventory of his dealership from the mobile website or the app. The mobile phone user is able to see detailed information about the cars plus images. “It enables those people who like to window shop on Sundays to see what we have available,” added Jim Stutzman. “Our sales team can then follow up directly with the prospect.”
One thing about mobile apps is that most apps are only used for a short time and then just remain on the phone unused in the future. You could see where this might be common with an auto app; after all, once the new car buying process is over, what is the real incentive to continue using the app? The app from Cars2Go solves this by offering tools that will keep the user involved with the app and keep Jim Stutzman Chevrolet-Cadillac in the forefront of the user’s smart phone.
“We have added some cool auto-related tools on the app to keep users involved with the app other than just through direct dealer promotions,” said Bret Dunlap, president of Advanced Mobile Solutions. A Meter Minder feature, for instance, will remind the driver when the parking meter is about to expire.
The app will also utilize its GPS to help find the car in a large parking lot at a mall or stadium. “That would have helped me at Fed Ex Field this season,” said Jim Stutzman who is a Redskins season ticket holder.
Stutzman believes that his new mobile marketing tool is not lost on auto buyers and will help drive more car sales to Jim Stutzman Chevrolet-Cadillac. “Let’s face it, everything is moving to the mobile phone so why should car buying be any different?”
Stutzman’s auto dealership is certainly on the move. Now, his marketing is too.
Jim Stutzman Chevrolet-Cadillac has been serving the Winchester, Virginia area since 1980. Jim Stutzman has been CEO since 1995. In 1998, Jim Stutzman Chevrolet-Cadillac was recognized as the Outstanding Small Business by the Winchester, Frederick and Clarke Chamber of Commerce.
Bobby Bentz is co-owner and Director of Marketing of Advanced Mobile Solutions—a mobile marketing company that provides mobile solutions to retailers, advertisers, and media. The suburban Philadelphia mobile marketing company recently celebrated its 500th sale of its Cars2Go product to auto dealers. As for Bentz, he’s just happy that he can find his car at the mall now.
http://www.advancedmobile.com
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Magazine and newspaper publishers that use WoodWing´s Digital Magazine Tools to create the iPad editions of their publications can now offer their readers convenient subscriptions through iTunes, opening up a new business opportunity.
Media Release
WoodWing enables renowned magazine and newspaper publishers worldwide to offer their titles through subscriptions immediately at the launch of Apple’s subscription support in iTunes.
ZAANDAM, The Netherlands (February 16 2011) – WoodWing Software (www.woodwing.com), a leading international supplier of cross-media publishing solutions and an innovation leader in the tablet-publishing market, announced today that WoodWing´s tablet publishing solution offers support for the subscription functions that are now offered via Apple´s iTunes. As a result, magazine and newspaper publishers that use WoodWing´s Digital Magazine Tools to create the iPad editions of their publications can now offer their readers convenient subscriptions through iTunes, opening up a new business opportunity.
WoodWing customers that are launching with support for subscriptions via iTunes include Axel Springer in Germany (AutoBild), Ringier in Switzerland (Schweizer Illustrierte), Sanoma in The Netherlands (VIVA, Autoweek ), RCS in Italy (Max per iPad, A per iPad, Abitare for iPad, Bravacasa, Dove), Falkemedia in Germany (Slide), Future Publishing in Great Britain (T3 Magazine), the French newsweekly Le Point and the fashion magazine Nylon from the U.S.
Integration of the iTunes subscription process in WoodWing´s Reader App
Tapping the “Subscribe” buttons now available in the Kiosk section of WoodWing´s Reader App takes the user to the iTunes Store to subscribe to the publication for a specific period of time. The user will be billed via the usual convenient iTunes process. When the financial transaction is completed, the user is granted access to the latest edition, in addition to all upcoming issues for the duration of the subscription. New issues automatically become available ready for download in the Kiosk section of the Reader App.
Once the time period ends, the subscription will automatically be renewed for the same period of time, unless the user cancels the subscription, which is also an easy process.
“This new option is a major step forward on the way to establish the iPad as the digital media channel of choice for magazine and newspaper publishers,” said Hans Janssen, CEO of WoodWing Software. “By instantly supporting the new iTunes option to subscribe to the iPad editions of newspapers and magazines, WoodWing meets the needs of both customers and publishers worldwide. For customers, it’s the convenience that counts, and for publishers, it opens up interesting new business opportunities.”
150+ Apps, 1,500+ iPad editions
The number of apps created with WoodWing´s Digital Magazine Tools recently passed the century mark, and has since then grown to more than 150 apps. Furthermore, publishers worldwide have produced more than 1,500 digital issues, making the WoodWing Digital Magazine Tools the most popular tablet-publishing solution on the market today.
Each month, about 25 new publications are brought to the iPad using WoodWing´s solution. A continuously updated list of published iPad apps is available at www.woodwing.com/tablet-gallery. As a result of the large number of tablet publications already created with WoodWing´s Digital Magazine Tools, WoodWing´s Authorized Solution Partners worldwide have become tablet publishing experts.
About WoodWing
WoodWing Software, with 90 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers.
WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. More information is available on the Web at www.woodwing.com. WoodWing is on Twitter at http://twitter.com/woodwingsoft.
Press contact
Stefan Horst
PR Manager WoodWing Software
T: 0049-151-12 72 63 62
E: sho@woodwing.com
T: http://twitter.com/SHorst_WW
Apple, iTunes and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.
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FOR IMMEDIATE RELEASE
NASHVILLE, Tenn. (February 10, 2011) – Athlon Sports Communications, Inc. (“Athlon Sports”), the Nashville, TN-based integrated sports media company, announced today that they will be offering an exclusive bracket-style online college basketball game to newspaper partners which carry their monthly magazine, Athlon Sports.
The Bracket Breakdown Game, built and hosted by Athlon Sports, is a simple bracket-style online game in which newspaper subscribers will be invited to register for the game and fill out their Tournament brackets for a chance to win prizes. Each game will be customizable to each individual newspaper partner, and will include the opportunity for each paper to drive revenue with local sponsorships of the game, prize sponsorships, etc. Not only will players be competing for prizes provided by their local paper, but every player who registers in their local paper’s game will automatically be entered in the national game, with a chance of winning one million dollars with a perfect bracket.
In addition to an engaging and entertaining contest, players will also have access to fresh college basketball content provided by Athlon Sports. This content, written by award-winning writers, is updated throughout the length of the contest.
The game will go live immediately after Selection Sunday and run through the end of the NCAA Tournament (approximately February 22, 2011 – April 4, 2011).
Athlon Sports represents a new stage in Athlon's development as America’s premier sports publisher. Founded in 1967, Athlon Sports is the leading publisher of sports annuals in the United States. Through its integrated sports communication programs, Athlon Sports delivers consumer and business-to-business marketing solutions to major corporate clients. Athlon Sports has offices in Nashville, New York, Chicago, Cincinnati, and Atlanta.
Contact:
Karen Coleman
karen.coleman@athlonsports.com
615-440-5522
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CARLSBAD, CA, USA (February 15, 2011) – Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, announced new Facebook, Twitter and LinkedIn social media enhancements to their Careers, Motors and Real Estate platforms. The enhancements are designed to help increase traffic, logins, new account creation, repeat visitors, and the creation of new resumes.
Adicio’s social media integration initiatives help clients reach the 700 million+ registered users that are currently accessing Facebook, Twitter and LinkedIn around the globe.
• Facebook Login is available on the Sign In and Sign Up pages on Adicio-powered classified sites to increase the number of logins, simplify new account creation and enhance linking to existing accounts.
• Facebook Like and Twitter Tweet options are now displayed on listing detail pages,- as well as company, dealer and agent/broker marketing profiles - to enable users to share links to listings and profiles with their friends on Facebook and followers on Twitter.
• LinkedIn integration on the Resume Options page enables job seekers to effortlessly create a resume by importing their existing LinkedIn Profile and easily applying for jobs.
• Adicio reports include Facebook Like and Twitter Tweet activity so clients can emphasize the amount of traffic generated by their social media tools with advertisers, as well as the number of Facebook logins and LinkedIn Profile imports.
“Our goal was to expand the social networking capabilities on our platforms to help our clients extend their reach and visibility across the Web,” explained Deep Menon, VP, Products at Adicio. “These enhancements make it easier for employers, brokers, agents and dealers to connect with prospective candidates and buyers. Our new tools increase advertisers’ brand awareness and exposure, which helps build loyalty and ensure repeat visitors.”
About Adicio, Inc.
Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers CareerCast.com, a job search portal and JobsRated.com, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors. For more information, please visit www.adicio.com, or call 760.602.9502, +31 (0)20 894 6014 or 800.276.1332.
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Media Contact: Beth Brody
Brody PR (for Adicio)
609.397.3737
Beth@BrodyPR.com
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FOR IMMEDIATE RELEASE
January 17, 2011
CONTACT:
Steve Mattingly
Southern Lithoplate, Inc.
(800) 638-7990 ext. 2240
Fax: (919) 556-1977
SMattingly@slp.com
www.slp.com
WAKE FOREST, N.C. — Southern Lithoplate, Inc., the most dedicated and trusted source for newspapers’ prepress and pressroom needs, and its Strategic Alliance Partners have created an affordable turnkey CtP Solutions offering for the smaller newspaper market, including choices from both thermal- or violet-based technology, backed by Southern Lithoplate’s 24/7/365 technical service and support.
“To meet our loyal analog customers’ needs, we have integrated the IRS Section 179 tax program with Southern Lithoplate’s proven commitment to provide the highest quality solutions at the lowest possible cost,” stated Steven Mattingly, senior vice president of sales and marketing. “Cash-conscious analog publishers that see the writing on the wall regarding end of life for their film setters and processors now have access to affordable, proven technology and support. Southern Lithoplate’s Regional Sales Consultants are fully equipped with the evaluation tools to help our publisher partners ensure that their leap to CtP is the right technology decision at the right time and results in the true lowest total cost of ownership.”
Southern Lithoplate’s expertise in manufacturing both thermal and violet plates enables companies that are converting from conventional negative imaging to direct-to-plate production to select the best CtP solution to meet their technology, budgetary and throughput needs.
Southern Lithoplate’s turnkey thermal CtP solution bundles customer-proven VIPER 830® thermal plates and Screen PlateRite News 2000S+ platesetter. The PlateRite News 2000S+ is the benchmark for trouble-free CtP plate making in a newspaper environment. Screen’s bulletproof imaging engine outputs plates faster, with less operator intervention and fewer errors necessitating costly plate remakes. VIPER 830® plates give superior performance, productivity and run lengths. Southern Lithoplate’s turnkey violet CtP solution combines next-generation ReplicaTM HSV violet photopolymer digital plates and an ECRM MAKO NEWS or MAKO NEWSmatic 60 violet imaging system for the best violet program offering in the marketplace.
Each component in the thermal and violet CtP solutions is engineered to work together for dependable overall system performance. Reduced acquisition, consumables and service costs translate into the industry’s most competitive system prices. Upgrade options for advanced screening, high-capacity, automated plate loading and additional workflow modules enhance the CtP solutions’ capabilities.
Flexible service plans match every budget and level of technical expertise. Service plans can include workflow support, CtP service maintenance agreement and an extended warranty contract. Southern Lithoplate’s 24/7/365 service and support program is unparalleled in the industry.
“We are very excited about these turnkey solutions,” Mattingly said. “Customers benefit from exceptional technology with the lowest cost of ownership, Guaranteed.”
About Southern Lithoplate, Inc.
Southern Lithoplate, Inc. (www.slp.com), headquartered in North Carolina, specializes in the manufacture, distribution and service of analog and digital plates and associated products for targeted print markets. Southern Lithoplate enjoys a reputation for Quality, Value and Performance throughout the world. Southern Lithoplate provides customers with a full array of high-quality, value-priced products. Southern Lithoplate’s service infrastructure is designed to exceed the needs of the company’s customer markets. State-of-the-art manufacturing facilities are located in Jackson, Tenn.; Grand Rapids, Mich.; and near the world-renowned Research Triangle Park in North Carolina.
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THE ST LOUIS POST DISPATCH ADDS CINESPORT
TO PROVIDE SPORTS VIDEO AND PROGRAMMING SERVICES
Lee Enterprises Newspaper Site Selects CineSport to
Integrate Sports Video Highlights, News and Custom Features
NEW YORK, February 8, 2011 -- The St. Louis Post Dispatch, the most-visited online sports
news source (www.stltoday.com/sports) in its market has added CineSport, the number one
broadband sports programming service. CineSport will provide the Post Dispatch with sports
video highlights, news, and features and custom video services.
“CineSport allows us to bring another layer of coverage to our Cardinals, Rams and Blues
reports,” said Bob Rose, Deputy Managing Editor, St. Louis Post Dispatch. “The daily highlights
and video updates from our beat writers and columnists will give St. Louis sports fans their most
authoritative look at their teams.”
“The Post Dispatch’s long history of serving sports fans in the St Louis market and the Midwest
makes this a significant addition to our growing list of partners,” said Gregg Winik CEO,
CineSport. “We’re thrilled to be working with our first Lee Enterprises newspaper site to elevate
their consumers’ video experience.”
CineSport is the number one online sports programming service providing highlights, news,
features and programming services to more than 60 blue chip media Web sites including the New
York Post, Los Angeles Times, Chicago Tribune, Boston Globe, The Philadelphia Inquirer and
Atlanta Journal Constitution. The company’s sports content includes local and national leaguelicensed
sports highlights, features, and in-depth local sports reports produced in association with
its media partners. CineSport provides sites with an end-to-end video programming, production,
hosting and advertising sales platform. CineSport’s national footprint currently places it at #3 in
the comScore Video Metrix sports category with over 9 million unique users. For more
information about CineSport LLC, go to cinesport.com.
STLtoday.com gives the St. Louis Post Dispatch the No. 1 St. Louis web site, reaching more than
3.5 million visitors each month. The Post-Dispatch also has been on the leading edge of mobile
sports coverage, delivering apps for Cardinals, Rams, Blues and high school sports.
Contacts:
CineSport PR: Seth Sylvan, 201.641.4000
CineSport Publisher Partnerships: Sil Scaglione, sscaglione@cinesport.com, 201.641.4000
St. Louis Post Dispatch Bob Rose: brose@post-dispatch.com, 314-340-8333
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WoodWing Software, an innovation leader in the field of cross-media publishing solutions, today announced additions to the Enterprise publishing system, including support for multiple tablet devices.
ZAANDAM, The Netherlands (February 9, 2011) – In 2010, WoodWing Software (www.woodwing.com) was the first company to introduce a system to efficiently publish to the iPad. WoodWing is seen today as the innovation leader in the tablet-publishing market, and is now taking another big leap forward with the new Multi-Screen functionality offered by its Tablet Publishing Solution. This helps publishers create content for multiple devices almost effortlessly. The introduction coincides with the launch of WoodWing’s native Android Reader App for the Samsung Galaxy Tab.
WoodWing’s tablet-publishing solution includes the cross-media publishing system Enterprise – including Content Station – and the Digital Magazine Tools. WoodWing’s tablet-publishing solution not only takes care of a highly efficient workflow, it also delivers an outstanding user experience on the various tablet devices through the use of native Reader Apps.
Android Reader Apps for the Samsung Galaxy Tab and Honeycomb devices
With an efficient workflow in place, WoodWing is ready to launch Reader Apps for the various tablets that are approaching the market, starting with the Android Reader App. This App has been developed and tested for the Samsung Galaxy Tab, the first significant Android tablet device on the market. An Android 3.0 (Honeycomb) Reader App will be released as soon as Android 3.0 becomes available. The first big title using the Android Reader App will be launched soon.
Enterprise 7.3: Multi-screen support, Widgets made easy and higher efficiency
To accommodate efficient publishing to multiple devices, WoodWing’s Enterprise publishing system has been enriched with Multi-Screen support – a smart solution to easily create content for various devices with different screen sizes, resolutions and aspect ratios, using a single InDesign layout. This greatly simplifies the production and minimizes overhead when creating content for different devices. Within InDesign, so-called DM Artboards are used to control the aspect ratio differences. When exporting a Digital Magazine, the user can export content for a single or multiple devices at the same time. A short video presentation of this new feature can be found on WoodWing´s YouTube Channel at http://bit.ly/gkkI57.
Since last summer, HTML widgets – custom interactive elements on a page – have been supported in the Reader App. With Enterprise v7.3, this powerful feature has been fully integrated into the creative workflow. Using the new InDesign Widgets palette, even designers without technical know-how can conveniently place and configure HTML5 widgets. Widgets that ship with Enterprise 7.3 include “360 Viewer,” “Progressive Image Zoom,” “Filmstrip Viewer,” “Image Reveal” and “HTML Container.” The latter allows the user to embed code for such elements as banner ads and Google maps. Placing them can be accomplished with a simple copy-and-paste action.
On the efficiency side, editors can now open a layout with multiple InCopy articles and edit them all at once. Right-to-left support for metadata and content has also been added for customers in the Middle East, and numerous smaller issues have been addressed. This wide range of usability and productivity improvements is available for both CS4 and CS5 users.
Content Station 7.3: Enhanced Digital Magazine Management
Content Station has been extended to support the new Multi-Screen functionality, enabling publishers to quickly preview and export Digital Magazine pages for various devices. The user interface of the Digital Magazine application in Content Station has been thoroughly revamped based on customer feedback, making the management of digital issues a breeze. Content Station also adds right-to-left support for metadata.
iPad Reader App: Progressive Downloads and Bookmarks
With the introduction of the new version 1.7 of WoodWing’s Reader App for the iPad, two major additions have become available – the most important of which is progressive downloads. Users no longer need to wait until a complete issue is downloaded. Shortly after the download has initiated, users can start reading their magazine or newspaper while the rest of the content is downloaded in the background, using an intelligent predictive algorithm. The new bookmarking feature allows users to save and bookmark articles for quickly accessing their favorite content.
150+ Apps, 1,500+ iPad editions
The number of apps created with WoodWing´s Digital Magazine Tools recently passed the century mark, and has since then grown to well over 150 apps. Furthermore, publishers worldwide have produced more than 1,500 digital issues, making the WoodWing Digital Magazine Tools the most popular tablet-publishing solution on the market today.
Each month, about 25 new publications are brought to the iPad using WoodWing´s solution. A continuously updated list of published iPad apps is available at www.woodwing.com/tablet-gallery. As a result of the large number of tablet publications already created with WoodWing´s Digital Magazine Tools, WoodWing´s Authorized Solution Partners worldwide have become tablet-publishing experts.
About WoodWing
WoodWing Software, with 90 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers.
WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. More information is available on the Web at www.woodwing.com. WoodWing is on Twitter at http://twitter.com/woodwingsoft.
Press contact
Stefan Horst
PR Manager WoodWing Software
T: 0049-151-12 72 63 62
E: sho@woodwing.com
T: http://twitter.com/SHorst_WW
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FOR IMMEDIATE RELEASE
SAXOTECH Media Contact:
Wendy Mozingo
+1-813-784-2119
wmozingo@saxotech.com
Florida media company to manage accounts online and more easily
communicate with customers, carriers and district managers
Tampa, Fla. - February 7, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, Florida-based daily, The Daytona Beach News-Journal has selected SAXOTECH’s Circulation and WebCirc solutions to support new business opportunities and modernize its circulation activities.
The Daytona Beach News-Journal will take advantage of key components within SAXOTECH’s Circulation solution including customer service, home delivery, single copy sales, distribution, insert management and dynamic report writer. Circulation software will also provide The Daytona Beach News-Journal with the ability to track promotions and campaigns, append demographics to subscribers and non-subscribers and use flexible reporting tools to retain and increase subscribers.
The Daytona Beach News-Journal has also purchased the WebCirc component which will provide an interface to the user’s website. All Circulation solutions will share a common Oracle database that will enable cross-departmental reporting and complete access to data from all areas of newspaper business management.
“Ease of use, functionality and database marketing are all necessary in today’s circulation departments,” said Mark Ganslaw, vice president of circulation, SAXOTECH. “We are excited The Daytona Beach News-Journal has chosen SAXOTECH for its circulation solutions and we are confident they will be able to maximize their revenue stream as well as increase operational efficiencies.”
About The Daytona Beach News-Journal
The Daytona Beach News-Journal is a Florida daily newspaper serving Volusia and Flagler counties.
About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH's Circulation Division tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH is headquartered in Tampa, Fla. and Aalborg, Denmark with additional offices in Maryland, New Hampshire, Norway and Sweden. SAXOTECH's solutions are in use by more than 600 news organizations around the world. For more information visit www.saxotech.com.
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By AdPerfect
Dated: February 3, 2011
Metroland sees an initial 38% revenue increase across print classifieds with the launch of AdPerfect’s Classified Advertising Solutions.
AdPerfect, a leader in providing local advertising and classified solutions has successfully launched Metroland’s online classified portal, YourClassifieds.ca. YourClassifieds.ca leverages AdPerfect’s suite of Classified Advertising Solutions including: Self-Serve Order Entry, Print-To-Online, and Online Marketplace.
The goal of YourClassifieds.ca is to make it easy for advertisers, both private and business, to place items for sale and for consumers to simply find goods (Metroland Media Group). Metroland’s existing system wasn’t powerful enough to fulfill this goal, and with overwhelming costs to build a solution internally Metroland was looking to outsource.
After extensive research Metroland executives sourced AdPerfect. “We definitely did our due diligence. We looked at six other vendors before deciding to go with AdPerfect,” said Beverly Crandon, Director, Generalist Classifieds, Metroland Media Group.
In AdPerfect Metroland found comprehensive technology that was flexible enough to meet their unique business needs for their 100+ newspapers. Additionally, AdPerfect’s solution offered features to meet their current and future strategy, such as aggregation, faceted search, social sharing, search engine optimization and membership matching with single sign-on via Facebook Connect.
When asked how the overall launch went and how her experience with AdPerfect has been Crandon noted, “AdPerfect’s team is very responsive. If we had a concern, someone on your team was quick to respond and there was always great communication throughout the process.”
Enabling various upsells, such as standard enhancements like adding additional run days or lines of text, photos or attention getters in print, and unique online upsells such as featured listings and top ads enhancements, AdPerfect’s Classified Advertising Solutions provide YourClassifieds.ca advertisers multiple ways to promote and differentiate their ads, and Metroland the opportunity to monetize on classifieds ads.
“I just pulled a report this afternoon, and already our ad count is up on this system, compared to last Friday at the same time, and overall revenue is up 38% on print ads,” Crandon explains. “This is a good indicator of what’s to come.”
To learn more about AdPerfect’s Classified Advertising Solutions visit http://www.adperfect.com/solutions/classified-marketplace-solutions/free-model/
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AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.
Our suite of solutions include: Classified Advertising Solutions, which let your advertisers place classified & display ads through a Self-Serve Order Entry as well as promote classified listings using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online & mobile platforms Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units.
AdPerfect’s solutions are used by over 350 media publishers across North America, the UK, and Australia. Some customers include: McClatchy, NY Times Regional Media Group, Metro Group, Postmedia, Boston.com, Apartments.com, Post Gazette, Cars.com, AutoTrader UK, and Metroland Media Group.
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By: AdPerfect
Dated: Jan 31, 2011
Now available for download, a case study on Albany Times Union and its successes with AdPerfect technology.
(New Westminster, B.C.) While newspaper advertising sales across the US have fallen over each of the last two years, the Albany Times Union, in contrast, has seen significant growth with its AdPerfect offerings.
With a full suite of web-based advertising solutions for print and online, AdPerfect has helped the Times Union leverage online technology to reduce administrative and production expenses. At the same time, they have been able to increase and diversify revenue streams from new and existing advertisers.
“Newspapers are not the same as they were 20 years ago. We need to be new and exciting to stay on the cutting edge. AdPerfect gives us that. They are constantly changing the landscape," explains Randy Lewis, Automotive Sales Manager, Albany TImes Union.
Please follow this link to download a case study and learn how Albany Times Union, using AdPerfect technologies, has seen significant increases in advertising sales.
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About AdPerfect:
AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.
From automotive to real estate, employment to retail and beyond, AdPerfect offers a comprehensive solution. What’s more, AdPerfect products easily integrate to offer publishers a complete advertising package for any vertical or advertiser type.
Our suite of solutions include: Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online & mobile platforms; and our Classified Advertising Solutions, which let your advertisers place classified & display ads through a self-serve platform as well as promote classified listings using the Online Marketplace.
Email: sales@adperfect.com
Phone: 604 520 6587
Address: 3601 Sixth Street, Suite 400
New Westminster, B.C. V3L 3C1 Canada
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Contact: Ryan Stevenson, Product Development Manager
309.690.5385 • rstevenson@multiad.com
MultiAd Releases Recas® Mobile
Media Sales Reps’ Secret Weapon to Closing More Sales
January 28, 2011 (Peoria, Illinois)—MultiAd announces the release of Recas Mobile, an application that delivers targeted co-op advertising information directly to media sales professionals. The mobile application is a media sales tool that helps close deals during sales calls. Native applications are currently available for mobile devices running Blackberry®, Android®, iOS® (Apple) and Windows® Mobile.
Recas Mobile delivers only the information a media sales representative needs to assist their clients with maximizing advertising budgets. The app is based on MultiAd Recas, the leading solution for media companies—newspaper, yellow page, outdoor advertising and broadcast companies—to research and manage their co-op sales initiatives.
“Recas Mobile extends the reach and impact co-op advertising has on our clients’ bottom line,” states Ryan Stevenson, product development manager. “It’s an exciting new addition to the Recas solution that a media sales representative can quickly reference while consulting with their retail clients.”
The app provides instant access to the Recas co-op database, allowing media sales representatives to search active co-op plans by category or search for specific brands or product types. Each manufacturer plan details earning levels, reimbursement rates and manufacturer contact information. The plans are segmented by media type so the sales representative can focus on the specifics of their product line.
Co-op advertising provides a revenue stream to media outlets by allowing them to augment their customer’s advertising budgets. It increases the reach and frequency of the advertised brands and drives traffic to the retailer(s) that distribute those brands.
Recas Mobile is available as a stand-alone monthly subscription or can be bundled with a Recas.com subscription.
Additional information is available at multiad.com/recas or by calling 800.245.9278, ext. 5385.
About Recas
Recas is the tool that newspaper, yellow page, outdoor advertising and broadcast media properties rely on for growing revenue through the use of co-op advertising. Core features include a comprehensive database of detailed manufacturers’ co-op plans and a CRM tool that allows clients to manage the sales process for each of their customers. Users rely on Recas to run profitable co-op advertising departments and to provide their sales reps with a strong competitive advantage. By simplifying the co-op information into an easy-to-use database, Recas enables media properties of all sizes to assist their retail advertisers with brand promotion at the local level.
About MultiAd
Since 1945, MultiAd has been a leading provider of advertising products and services with a progressive, client-centered approach. MultiAd offers a portfolio of solutions designed to increase productivity and revenue including: mobile application development, custom web application development, Creator Professional, Creative Outlet, Recas®, Kwikee®, ePublish (interactive online versions of print publications) and several self-service advertising solutions. For more information on MultiAd, visit www.multiad.com.
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Note: MultiAd, Kwikee and Recas are registered trademarks of MultiAd, Inc. All other trademarks are the property of their respective owners.
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