NAA Associate Member Blog

The Associate Member Blog is benefit for NAA Associate Members – it is here for Associates to post press releases and product announcements of interest to the North American Newspaper Media industry. Releases that are primarily sales material or invitations will not be posted here. Newspaper members can search the Associate Member blog for keywords, or company or product names – or just browse. You can subscribe to updates using RSS or the other networking options on the left navigation rail. NAA Associate Members can forward releases for posting to throughout NAA Community and other NAA professional networks. For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055.

Hyper Local Ventures LLC Launches to Provide Resources and Technologies for the Hyper Local Marketplace

Edgewater, NJ (January 13, 2011) - Hyper Local Ventures, LLC (www.hyperlocalventures.com) launched today to help the underserved hyper local market place. With a focus on news and content providers in that space, the Company will assist local markets in gaining access to some of the latest and cutting edge technologies that aren't yet available to most small businesses.

Hyper Local Ventures was formed with the goal of providing local newspapers access to unique platforms that will enable them to compete with larger newspaper groups. At the same time, the technologies will help them transform into a media brand that can better service other businesses in their community. "Smaller, local businesses represent a majority of businesses in the world but often market their businesses ineffectively. Our platform will not only help local newspapers become media companies that are able offer their advertisers unique and innovative products, but it will allow small businesses to become more visible in the global business community," said Aron Schoenfeld, managing partner of Hyper Local Ventures.  

"Over the last two years, we have seen large global companies try and push themselves into local markets with little success, but some of the biggest companies, like Groupon and Craigslist, have grown globally by focusing on local," Mr. Schoenfeld added. With that model in mind, the Company also aims to help larger companies create local platforms that can work in the local marketplace.

"The response to our model by leaders in the local newspaper and media spaces has been incredibly strong. They realize that Hyper Local Ventures offers an opportunity to help their existing customer base and further establish a strong community and industry presence for all of the businesses in their community," said Sergio Fernandez de Cordova, Chairman of the Board.

With two portfolio companies already in development, Hyper Local Ventures is poised to change the way hyper local newspapers and businesses interact with their communities for years to come. Local business or newspaper publications interested in working with HLV should contact Aron Schoenfeld at (516) 850-4669 or aron@hyperlocalventures.com.

About Hyper Local Ventures

Hyper Local Ventures LLC is a unique organization that focuses on developing technologies and resources for the underserved hyper local markets, specifically the local newspaper and media space. By providing local media sources access to new platforms for free, with the ability to generate revenue from the platform, they will be able to compete with national newspapers that exist in their community. For more information, please visit www.hyperlocalventures.com.

About Kevin McCourt

Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange. Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program. Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.