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For information email Kevin McCourt (mailto:Kevin.McCourt@naa.org), or call him at 571-366-1055.
Calkins Media Use iPhone/iPad App from Presteligence
Press Release Calkins Media Use iPhone/iPad App from Presteligence NORTH CANTON, OH (November 23, 2010) – Calkins Media properties (Bucks County Courier Times, The Intelligencer (Doylestown), Burlington County Times, Beaver County Times, and Uniontown Herald-Standard) will add to their My News…On the Go e-Edition subscription offering with a Mobile App. Available for the iPad, iPhone, and iTouch, the My News…On the Go App allows users to download their daily subscription, browse the full newspaper pages, or see a breakdown of all of the stories separated by section. Bill Lobecker, Circulation Director for Bucks County Courier Times and The Intelligencer, says they will allow any e-edition subscriber access to the App. Subscribers can download the free app in Apple iTunes but will be required to login with their username and password in order to see their subscriptions.
Calkins Media can increase their revenue stream by adding mobile advertising to the mix using the My News…On the Go online ad engine. They have been using My News…On the Go e-Edition for well over a year and saw a significant increase in circulation (greater than 300% in the first six months) as they began offering ‘Combo’ deals with print and e-edition subscriptions.
For more information: Denise Fedder І Presteligence І email@example.com І 330.305.6960 ext 500 About Presteligence:Presteligence is an industry leading software developer and service provider specializing in solutions for newspapers. We offer a suite of hosted advertising self service solutions, color-calibrated hard and soft proofing systems, production workflow systems, and interactive multimedia services. We have been servicing our customers since 1990 and have over 450 installations extending across five continents. About My News…On the Go:My News…On the Go presents your local news to subscribers through a variety of multi-media channels; online version, mobile phone, audio podcasts, iPhone and iPad apps. The hosted service brings new revenue opportunities and increases circulation numbers while reducing printing and distribution costs. Related Links:www.presteligence.com www.presteligence.com/mynews.html
Nov 23 2010, 10:31 AM
About Kevin McCourt
Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange.
Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program.
Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.